{"id":31505,"date":"2020-06-23T15:33:00","date_gmt":"2020-06-23T13:33:00","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/?post_type=post&#038;p=31505"},"modified":"2022-06-23T15:39:00","modified_gmt":"2022-06-23T13:39:00","slug":"wie-eine-supermarktkette-qualifio-dazu-nutzt-um-den-online-verkehr-zu-steigern-und-eine-echte-community-aufzubauen","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/de\/blog\/wie-eine-supermarktkette-qualifio-dazu-nutzt-um-den-online-verkehr-zu-steigern-und-eine-echte-community-aufzubauen\/","title":{"rendered":"Wie eine Supermarktkette Qualifio dazu nutzt, um den Online-Verkehr zu steigern und eine echte Community aufzubauen"},"content":{"rendered":"<h2>Die Erfolgsgeschichte von Coop Supermarkten<\/h2>\n<p>Superm\u00e4rkte stehen bei ihrer digitalen Transformation vor vielen Herausforderungen. Sie versuchen, eine enge Beziehung zu ihren Verbrauchern aufrechtzuerhalten und sich gleichzeitig an deren sich st\u00e4ndig \u00e4ndernden Erwartungen und Vorlieben anzupassen.<\/p>\n<p>Mehr als je zuvor versuchen Supermarktketten, ihre Online-Pr\u00e4senz zu erh\u00f6hen und die L\u00fccke zwischen der Online- und der physischen Welt zu schlie\u00dfen. Diesbez\u00fcglich sprachen wir mit Leanne De Jong, Content Coordinator bei <a href=\"https:\/\/www.coop.nl\/\" target=\"_blank\" rel=\"noopener\">Coop Supermarkten<\/a>. Coop Supermarkten ist die sechstgr\u00f6\u00dfte Supermarktkette in den Niederlanden mit einem Marktanteil von 3,7 % und 300 Filialen. Seit vier Jahren wird dort eine Omnichannel-Strategie verfolgt, um bestehende Kunden zu erreichen und neue zu gewinnen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31506\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-case.png\" alt=\"coop-case\" width=\"1456\" height=\"439\" srcset=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-case.png 1456w, https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-case-300x90.png 300w, https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-case-1024x309.png 1024w, https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-case-768x232.png 768w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p>Jetzt, da sie eine verst\u00e4rkte Online-Pr\u00e4senz haben, m\u00f6chten sie ihre Kunden auch f\u00fcr die Online-Welt begeistern, indem sie sie dazu bringen m\u00f6chten, online einzukaufen und, kurz gesagt, <strong>eine echte Community rund um ihre Marke aufzubauen und auszubauen<\/strong>. Die Kette plant, dies zu erreichen, indem sie unter anderem auf die interaktiven Formate von Qualifio zugreift, um eine Geschichte zu erz\u00e4hlen und Newsletter-Opt-ins zu sammeln. Schauen wir uns nun also genauer an, wie Coop Supermarkten Interaktivit\u00e4t in ihre Strategie integriert hat, um ihre Marketingziele zu erreichen.<\/p>\n<p style=\"text-align: center;\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"5566751\",\n    formId: \"88110f82-c5b7-4f87-96ab-3acc96a56667\"\n  });\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Erfolgsgeschichte von Coop Supermarkten Superm\u00e4rkte stehen bei ihrer digitalen Transformation vor vielen Herausforderungen. Sie versuchen, eine enge Beziehung zu ihren Verbrauchern aufrechtzuerhalten und sich gleichzeitig an deren sich st\u00e4ndig \u00e4ndernden Erwartungen und Vorlieben anzupassen. Mehr als je zuvor versuchen Supermarktketten, ihre Online-Pr\u00e4senz zu erh\u00f6hen und die L\u00fccke zwischen der Online- und der physischen Welt [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-31505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Erfolgsgeschichte von Coop Supermarkten - Qualifio<\/title>\n<meta name=\"description\" content=\"Wie eine Supermarktkette Qualifio dazu nutzt, um den Online-Verkehr zu steigern und eine echte Community aufzubauen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Erfolgsgeschichte von Coop Supermarkten - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Wie eine Supermarktkette Qualifio dazu nutzt, um den Online-Verkehr zu steigern und eine echte Community aufzubauen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-23T13:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T13:39:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-supermarkten-success-story-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"Wie eine Supermarktkette Qualifio dazu nutzt, um den Online-Verkehr zu steigern und eine echte Community aufzubauen\",\"datePublished\":\"2020-06-23T13:33:00+00:00\",\"dateModified\":\"2022-06-23T13:39:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/coop-supermarkten-success-story-blog.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermarket-drive-online-traffic-build-community\/\",\"name\":\"Die Erfolgsgeschichte von Coop Supermarkten - 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