{"id":27488,"date":"2018-04-25T11:22:59","date_gmt":"2018-04-25T09:22:59","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/ejemplos-marketing-interactivo-principales-retailers-europeos\/"},"modified":"2022-06-20T17:28:36","modified_gmt":"2022-06-20T15:28:36","slug":"ejemplos-marketing-interactivo-principales-retailers-europeos","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/ejemplos-marketing-interactivo-principales-retailers-europeos\/","title":{"rendered":"Interesantes ejemplos de marketing interactivo de las principales marcas europeas"},"content":{"rendered":"<p>Las campan\u0303as publicitarias esta\u0301ticas son cada vez menos eficaces, en especial en el sector retail.<\/p>\n<p>Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing:<strong> el marketing interactivo<\/strong>. Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad y, sobre todo, crear una comunicacio\u0301n en ambos sentidos con los diferentes pu\u0301blicos. Con frecuencia, estas campan\u0303as contribuyen a la consecucio\u0301n de los objetivos siguientes:<\/p>\n<ul>\n<li><strong>Aumentar las ventas<\/strong> a trave\u0301s de campan\u0303as virales que comparten los consumidores<\/li>\n<li><strong>Captar nuevos miembros<\/strong> para los programas de fidelizacio\u0301n<\/li>\n<li><strong>Incrementar el nu\u0301mero de seguidores<\/strong> en redes sociales<\/li>\n<li><strong>Incrementar el nu\u0301mero de personas suscritas<\/strong> a las newsletters<\/li>\n<li><strong>Fidelizar las visitas promoviendo que vuelva<\/strong>, a trave\u0301s de animaciones lu\u0301dicas y atractivas<\/li>\n<li><strong>Recoger datos concretos sobre los consumidores<\/strong> para personalizar la comunicacio\u0301n y las ofertas a partir de la segmentacio\u0301n<\/li>\n<li><strong>Convertir las visitas online en visitas a tiendas fi\u0301sicas<\/strong> dirigir las visitas fi\u0301sicas hacia los formatos digitales y tiendas online<\/li>\n<li><strong>Incrementar los ingresos de patrocinio<\/strong>, dotando de una mayor visibilidad a sus colaboradores a trave\u0301s de iniciativas concretas<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>En este eBook vamos a exponer las formas interactivas gracias a las cuales los profesionales de referencia en retail alcanzan sus objetivos, asi\u0301 como ejemplos concretos de campan\u0303as y de sus resultados.\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"btnblog\" href=\"#ebook\" rel=\"noopener\">Descargar Ebook<\/a><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<h3><span style=\"color: #f7a932;\">1. CARREFOUR KID&#8217;S CLUB<\/span><\/h3>\n<p>En el marco de su Programa de Fidelizacio\u0301n, Carrefour ofrece a las personas que han solicitado la Tarjeta Carrefour y que tienen hijos entre los 3 y los 12 an\u0303os la posibilidad de suscribirse al Carrefour Kid\u2019s Club. El Club recurre todos los meses a una meca\u0301nica diferente de juegos interactivos que pone a disposicio\u0301n de sus usuarios ma\u0301s jo\u0301venes con animaciones y ventajas exclusivas.<\/p>\n<h5><span style=\"color: #f7a932;\">OBJECTIVOS DE MARKETING<\/span><\/h5>\n<ul>\n<li><strong>Captacio\u0301n<\/strong> \u2014 Los participantes deben introducir su nu\u0301mero de Tarjeta Carrefour y\/ o de la Tarjeta Carrefour Kid\u2019s Club para incrementar sus posibilidades de ganar &gt; Promueve la adhesio\u0301n al Programa de Fidelizacio\u0301n<\/li>\n<li><strong>Fidelizacio\u0301n<\/strong> \u2014 El concurso reu\u0301ne todos los meses a los miembros del Carrefour Kid\u2019s Club e incluye gran parte de la animacio\u0301n digital<\/li>\n<li><strong>Opt-in<\/strong> \u2014 Los concursos promueven que los participantes se suscriban a la newsletter<\/li>\n<li><strong>Retencio\u0301n<\/strong> \u2014 La meca\u0301nica va cambiando todos los meses: quiz, sopas de letras, calendarios de adviento, etc&#8230;<\/li>\n<\/ul>\n<h5><span style=\"color: #f7a932;\">RESULTADOS GLOBALES<\/span><\/h5>\n<ul>\n<li><strong>+97.000<\/strong> participantes identificados y captadoss<\/li>\n<li><strong>+177.000<\/strong> partidas jugadas<\/li>\n<li><strong>800<\/strong> nuevos miembros todos los meses<\/li>\n<li><strong>22.000<\/strong> personas ma\u0301s suscritas a la newsletter<\/li>\n<\/ul>\n<h5><span style=\"color: #f7a932;\">EJEMPLO: TEST DE PERSONALIDAD\u00a0\u00bfQU\u00c9 GOLOSINA HARIBO ERES?<\/span><\/h5>\n<p>Bases: para participar en el juego y tratar de llevarse las bolsitas de Haribo, el participante debe responder a toda una serie de preguntas hasta descubrir con que\u0301 golosina se identifica ma\u0301s. Detalle importante: para que su participacio\u0301n sea va\u0301lida, debe indicar sus datos y proporcionar el nu\u0301mero de su tarjeta de afiliacio\u0301n, que el sistema comprobara\u0301 de inmediato.<\/p>\n<ul>\n<li><strong>1.767<\/strong> perfiles nuevos recopilados<\/li>\n<li><strong>309<\/strong> veces compartido en Facebook<\/li>\n<li><strong>1.215<\/strong> nuevas suscripciones a la newsletter<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/CKC-Haribo-TestPerso1-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24433\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/CKC-Haribo-TestPerso1-2-391x600.jpg\" alt=\"haribo-test-de-personalidad\" width=\"391\" height=\"600\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>MediaMarkt, Weldom, Factory Bonaire, Nestl\u00e9\u2026 Mira los ejemplos completos en nuestro Ebook gratuito!\u00a0<\/strong><\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div id=\"ebook\" class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"d9a79f6b-a4a4-4f06-8f84-12a304297d91\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las campan\u0303as publicitarias esta\u0301ticas son cada vez menos eficaces, en especial en el sector retail. Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing: el marketing interactivo. Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad y, sobre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing interactivo de los principales retailers europeos<\/title>\n<meta name=\"description\" content=\"Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing: el marketing interactivo. Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing interactivo de los principales retailers europeos\" \/>\n<meta property=\"og:description\" content=\"Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing: el marketing interactivo. Quiz, concursos, test de personalidad y formatos interactivos de todos los tipos permiten generar mayor viralidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T09:22:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T15:28:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/retail-focus-fb-2.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"Interesantes ejemplos de marketing interactivo de las principales marcas europeas\",\"datePublished\":\"2018-04-25T09:22:59+00:00\",\"dateModified\":\"2022-06-20T15:28:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/\"},\"wordCount\":536,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/retail-focus-blog-1.jpg\",\"articleSection\":[\"Inspiraci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/\",\"name\":\"Marketing interactivo de los principales retailers europeos\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/great-interactive-marketing-examples-european-retailers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/retail-focus-blog-1.jpg\",\"datePublished\":\"2018-04-25T09:22:59+00:00\",\"dateModified\":\"2022-06-20T15:28:36+00:00\",\"description\":\"Para seguir captando consumidores, la mayori\u0301a de los minoristas recurren hoy en di\u0301a a un nuevo tipo de marketing: el marketing interactivo. 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