{"id":27588,"date":"2018-06-05T12:06:18","date_gmt":"2018-06-05T10:06:18","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/formatos-interactivos-medios-europeos\/"},"modified":"2022-06-20T17:20:17","modified_gmt":"2022-06-20T15:20:17","slug":"formatos-interactivos-medios-europeos","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/formatos-interactivos-medios-europeos\/","title":{"rendered":"Formatos interactivos: la piedra filosofal de monetizaci\u00f3n de los medios europeos"},"content":{"rendered":"<p>Los medios, durante los \u00faltimos 10 a\u00f1os, se han enfrentado a un creciente n\u00famero de desaf\u00edos para tener \u00e9xito en su transformaci\u00f3n digital: <strong>disminuci\u00f3n de audiencias<\/strong> de medios tradicionales, <strong>adaptaci\u00f3n<\/strong> de los departamentos de redacci\u00f3n y formatos de distribuci\u00f3n, <strong>dificultades para monetizar<\/strong> el contenido web y m\u00f3vil, <strong>monopolio de competencia<\/strong> de Facebook y Google en ingresos publicitarios, etc.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24909 size-medium\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21-450x141.png\" alt=\"media-ebook-qualifio-campaign-example-2018\" width=\"450\" height=\"141\" \/><\/a><\/p>\n<p><strong>Estos desaf\u00edos han sido a todos los niveles<\/strong>: redacci\u00f3n, marketing, datos, ventas de publicidad&#8230; Se han lanzado proyectos ambiciosos y se han adoptado plataformas t\u00e9cnicas para adaptarse a estas nuevas realidades: adopci\u00f3n de nuevas herramientas de publicaci\u00f3n, mejora del conocimiento y la segmentaci\u00f3n de audiencias, nuevos formatos publicitarios, etc.<\/p>\n<p><strong>La adopci\u00f3n de la plataforma Qualifio dentro de una empresa editorial o medio de comunicaci\u00f3n, contribuye a dar jaque a algunos de estos desaf\u00edos:<\/strong><\/p>\n<ul>\n<li>Ofrecer a los anunciantes formatos publicitarios nuevos e innovadores a trav\u00e9s de m\u00faltiples canales<\/li>\n<li>Generar clientes potenciales dentro del embudo de usuarios, con el objetivo de convertirlos en clientes de pago<\/li>\n<li>Generar contenido de mayor interactividad y viralidad<\/li>\n<li>Conocer mejor los usuarios y con ello segmentar audiencias<\/li>\n<\/ul>\n<p>En este ebook, <strong>reunimos algunos de los ejemplos de las campa\u00f1a m\u00e1s exitosos de nuestros clientes de medios<\/strong>, que optaron por contenidos interactivos en lugar de los est\u00e1ticos para alcanzar sus objetivos de marketing.<\/p>\n<p>Descarga nuestro ebook y descubre c\u00f3mo <strong>Eurosport, Euronews, El Pa\u00eds, France T\u00e9l\u00e9visions,<\/strong> RTL Belgium, Gulli, De Standaard, y muchos otros est\u00e1n utilizando nuestra plataforma.<\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"ebe85e28-86f9-47d0-a5c0-28a55256e18f\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los medios, durante los \u00faltimos 10 a\u00f1os, se han enfrentado a un creciente n\u00famero de desaf\u00edos para tener \u00e9xito en su transformaci\u00f3n digital: disminuci\u00f3n de audiencias de medios tradicionales, adaptaci\u00f3n de los departamentos de redacci\u00f3n y formatos de distribuci\u00f3n, dificultades para monetizar el contenido web y m\u00f3vil, monopolio de competencia de Facebook y Google en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactividad: la piedra filosofal de monetizaci\u00f3n de los medios<\/title>\n<meta name=\"description\" content=\"Descarga nuestro ebook: reunimos algunas de las campa\u00f1as m\u00e1s exitosos de medios, que optaron por contenidos interactivos en lugar de los est\u00e1ticos.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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