{"id":27668,"date":"2018-06-29T12:58:56","date_gmt":"2018-06-29T10:58:56","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/automocion-digital-acciones\/"},"modified":"2022-06-20T17:06:28","modified_gmt":"2022-06-20T15:06:28","slug":"automocion-digital-acciones","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/automocion-digital-acciones\/","title":{"rendered":"Automoci\u00f3n: 6 campa\u00f1as de marketing interactivo de las grandes marcas automovil\u00edsticas"},"content":{"rendered":"<p>En un mundo en el que el entorno digital influye en gran medida en las decisiones de compra de los usuarios de autom\u00f3viles, las marcas deben comunicarse de manera m\u00e1s efectiva con los clientes potenciales. <strong>La mayor\u00eda de los fabricantes de autom\u00f3viles reconocen la importancia del marketing de contenidos para impulsar el crecimiento<\/strong> y mejorar la experiencia del cliente.<\/p>\n<p>Muchos de estos fabricantes est\u00e1n utilizando formatos interactivos muy atractivos, como concursos, cuestionarios, pruebas de personalidad, batallas, etc. lo que les permite tener una comunicaci\u00f3n bidireccional con sus audiencias. Estos formatos atraen su inter\u00e9s y les brindan la oportunidad de tener una experiencia de contenido personalizada con la marca, en lugar de consumir pasivamente el contenido.<\/p>\n<p style=\"text-align: center;\"><a class=\"btnblog\" href=\"#ebook\">Descargar Ebook<\/a><\/p>\n<p><strong><em>\u00bfCu\u00e1les son los desaf\u00edos que las campa\u00f1as interactivas ayudan a superar? <\/em><\/strong>En opini\u00f3n de las propias marcas automovil\u00edsticas que las han implementado recientemente, destacaron:<\/p>\n<ul>\n<li><strong>Impulso de las ventas e identificaci\u00f3n de clientes potenciales<\/strong> con diversas opciones de formatos;<\/li>\n<li>Aumento de la <strong>visibilidad, viralidad<\/strong> y la audiencia de las redes sociales;<\/li>\n<li><strong>Aumento de la fidelidad de los clientes <\/strong>al involucrarse activamente con la marca;<\/li>\n<li>M\u00e1s <strong>reconocimiento e imagen de marca<\/strong>;<\/li>\n<li>Aumento del n\u00famero de<strong> suscriptores a newsletter<\/strong>;<\/li>\n<li>Recopilaci\u00f3n de <strong>datos cualitativos y consistentes\u00a0sobre el consumidor<\/strong> (tama\u00f1o de la familia, edad del veh\u00edculo, preferencias, etc.) para proporcionar ofertas y contenidos personalizados;<\/li>\n<li>Ayuda a <strong>dirigir prospectos digitales a los concesionarios<\/strong> y viceversa.<\/li>\n<\/ul>\n<p>En este ebook, reunimos algunos de los ejemplos de las <strong>campa\u00f1as m\u00e1s exitosos de nuestros clientes de automoci\u00f3n<\/strong>, que optaron por los contenidos interactivos en lugar de los est\u00e1ticos para lograr sus objetivos de marketing.<strong id=\"telecharger\"><!-- [if lte IE 8]&gt;--><\/strong><\/p>\n\n\n<div id=\"ebook\" class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"876cd2ac-bddc-4f85-9188-0e89532c48ba\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo en el que el entorno digital influye en gran medida en las decisiones de compra de los usuarios de autom\u00f3viles, las marcas deben comunicarse de manera m\u00e1s efectiva con los clientes potenciales. La mayor\u00eda de los fabricantes de autom\u00f3viles reconocen la importancia del marketing de contenidos para impulsar el crecimiento y mejorar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-27668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automoci\u00f3n: 6 acciones digitales interactivas de las grandes marcas<\/title>\n<meta name=\"description\" content=\"Las marcas de automoci\u00f3n reconcen la importancia del marketing de contenidos interactivos para impulsar el crecimiento y mejorar la experiencia de usuario.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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