{"id":28538,"date":"2019-08-09T15:50:40","date_gmt":"2019-08-09T13:50:40","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/guerlain-campana-suscriptores-newsletter\/"},"modified":"2022-08-23T11:24:22","modified_gmt":"2022-08-23T09:24:22","slug":"guerlain-campana-suscriptores-newsletter","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/guerlain-campana-suscriptores-newsletter\/","title":{"rendered":"C\u00f3mo Guerlain triunf\u00f3 en su campa\u00f1a para captar nuevos suscriptores a su newsletter"},"content":{"rendered":"<p>Si est\u00e1s buscando inspiraci\u00f3n para poner en marcha una campa\u00f1a de marketing para maximizar la captaci\u00f3n de nuevos suscriptores a tu newsletter (<em>opt-in<\/em>), <a href=\"https:\/\/www.guerlain.com\/es\/es-es\" target=\"_blank\" rel=\"noopener noreferrer\">Guerlain<\/a> es sin duda un muy buen ejemplo. Marca l\u00edder en perfumer\u00eda y cosm\u00e9tica, Guerlain ha puesto en marcha un concurso para su gama de productos \u00abM\u00e9t\u00e9orites\u00bb en su p\u00e1gina de Facebook y ha obtenido&#8230;. \u00a1un <strong>52% de ratio de conversi\u00f3n a su newsletter<\/strong>!<\/p>\n<p>Descubre c\u00f3mo consiguieron este resultado con Qualifio y c\u00f3mo puedes lograrlo t\u00fa tambi\u00e9n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29336 size-medium\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/guerlain-ES-450x345.png\" alt=\"guerlain-campana-marketing-nuevos-subscriptores-newsletter\" width=\"450\" height=\"345\"><\/p>\n<h2><span style=\"color: #f69a30;\">C\u00f3mo Guerlain logr\u00f3 una tasa de conversi\u00f3n del 52% a su newsletter en una campa\u00f1a de marketing<\/span><\/h2>\n<p>La campa\u00f1a de cosm\u00e9tica \u00abM\u00e9t\u00e9orites\u00bb fue lanzada por Guerlain en un <strong>mini-site dedicado<\/strong> y en su <strong>p\u00e1gina de Facebook<\/strong>. Para participar en esta campa\u00f1a, los visitantes ten\u00edan que elegir el color de su piel entre 4 tonos, hacer un test y rellenar un formulario. Luego la marca hac\u00eda un sorteo entre los participantes que hubieran completado todo el proceso..<\/p>\n<h2><span style=\"color: #f69a30;\">El secreto de la campa\u00f1a : un quiz<\/span><\/h2>\n<p>Si el objetivo de tu acci\u00f3n de marketing es conseguir un opt-in, una suscripci\u00f3n, el formato \u00ab<a href=\"https:\/\/qualifio.fidelodev.be\/es\/producto\/tipos-campana\/quiz\/\">quiz<\/a>\u00bb esideal. Cl\u00e1sico pero efectivo, este formato te permite hacer preguntas relevantes y\/o divertidas para atraer a tu audiencia.<\/p>\n<p>Junto con un formulario, hacen el d\u00fao din\u00e1mico para recoger informaci\u00f3n relevante sobre tus clientes actuales y potenciales. En el caso de Guerlain, el tono de la piel, la edad y, por supuesto, el correo electr\u00f3nico, nombres y apellidos. A continuaci\u00f3n, puedes <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/es\/como-segmentar-tu-audiencia-utilizando-un-cuestionario\/\"><strong>segmentar<\/strong> tu audiencia<\/a> para enviarles <strong>comunicaciones personalizadas<\/strong>. Una oportunidad de oro para crear <strong>lealtad<\/strong> y atraer a tu p\u00fablico objetivo.<\/p>\n<p>Para saber m\u00e1s sobre la campa\u00f1a de captaci\u00f3n de nuevos suscriptores a la newsletter a de Guerlain, rellena el siguiente formulario.<!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"b5e9a53a-be49-49b9-bcb0-b7eff7b47b49\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s buscando inspiraci\u00f3n para poner en marcha una campa\u00f1a de marketing para maximizar la captaci\u00f3n de nuevos suscriptores a tu newsletter (opt-in), Guerlain es sin duda un muy buen ejemplo. Marca l\u00edder en perfumer\u00eda y cosm\u00e9tica, Guerlain ha puesto en marcha un concurso para su gama de productos \u00abM\u00e9t\u00e9orites\u00bb en su p\u00e1gina de Facebook [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":28539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-28538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Guerlain: captaci\u00f3n de suscriptores a su newsletter<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Guerlain triunf\u00f3 y consigui\u00f3 un ratio de conversi\u00f3n del 52% en su campa\u00f1a de marketing para captar nuevos suscriptores a su newsletter.\" \/>\n<meta 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