{"id":28858,"date":"2020-01-21T10:26:21","date_gmt":"2020-01-21T09:26:21","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-marcas-consumo-compradores\/"},"modified":"2022-08-24T14:46:16","modified_gmt":"2022-08-24T12:46:16","slug":"webinar-marcas-consumo-compradores","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/webinar-marcas-consumo-compradores\/","title":{"rendered":"Webinar | C\u00f3mo las marcas de gran consumo usan las campa\u00f1as interactivas para conocer a sus compradores"},"content":{"rendered":"<p>\u00bfLuchas para atraer a tus clientes y crear lealtad a largo plazo? Hoy en d\u00eda, los profesionales de marketing de las marcas de productos de gran consumo deben saber <strong>qui\u00e9nes son sus compradores<\/strong>, <strong>desarrollar relaciones directas<\/strong> para aumentar el control sobre sus ventas y datos.<\/p>\n<p><strong>Interactuar con sus consumidores y clientes potenciales<\/strong> a trav\u00e9s de canales los digitales se ha convertido en una necesidad. Concursos, encuestas, sondeos, cupones de descuento&#8230; son formatos que han demostrado ser eficaces para las marcas en cuanto a la recopilaci\u00f3n de datos y la segmentaci\u00f3n se refiere, logrando que los clientes visiten sus tiendas.<\/p>\n<p><strong>Patrick Dost<\/strong>, Country Manager en Espa\u00f1a de Qualifio, compartir\u00e1 contigo ejemplos \u00fatiles sobre c\u00f3mo el marketing interactivo puede ayudarte a mejorar la lealtad de tus clientes, y a conseguir nuevos clientes gracias a la recopilaci\u00f3n de datos.<\/p>\n<p><strong><span style=\"color: #f69a30\">En este webinar aprender\u00e1s:<\/span><\/strong><\/p>\n<p><span style=\"color: #f69a30\">&gt;<\/span> C\u00f3mo Nestl\u00e9 aument\u00f3 el engagement con su p\u00fablico usando el marketing interactivo;<br \/>\n<span style=\"color: #f69a30\">&gt;<\/span> C\u00f3mo Dr. Oetker aument\u00f3 la lealtad entre susclientes;<br \/>\n<span style=\"color: #f69a30\">&gt;<\/span> C\u00f3mo puedes conseguir lo mismo utilizando el contenido interactivo en tus futuras campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfLuchas para atraer a tus clientes y crear lealtad a largo plazo? Hoy en d\u00eda, los profesionales de marketing de las marcas de productos de gran consumo deben saber qui\u00e9nes son sus compradores, desarrollar relaciones directas para aumentar el control sobre sus ventas y datos. Interactuar con sus consumidores y clientes potenciales a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":28859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-28858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo las marcas usan la interactividad para conocer a sus clientes<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo las marcas usan la interactividad para conocer a sus clientes\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-21T09:26:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T12:46:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_webinar_fmcg_ES.png\" \/>\n<meta name=\"author\" content=\"Estelle Van de Velde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Van de Velde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\"},\"author\":{\"name\":\"Estelle Van de Velde\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988\"},\"headline\":\"Webinar | C\u00f3mo las marcas de gran consumo usan las campa\u00f1as interactivas para conocer a sus compradores\",\"datePublished\":\"2020-01-21T09:26:21+00:00\",\"dateModified\":\"2022-08-24T12:46:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png\",\"articleSection\":[\"Recopilaci\u00f3n de datos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\",\"name\":\"C\u00f3mo las marcas usan la interactividad para conocer a sus clientes\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png\",\"datePublished\":\"2020-01-21T09:26:21+00:00\",\"dateModified\":\"2022-08-24T12:46:16+00:00\",\"description\":\"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores\",\"breadcrumb\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qualifio.fidelodev.be\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recopilaci\u00f3n de datos\",\"item\":\"https:\/\/qualifio.fidelodev.be\/es\/blog\/category\/recopilacion-de-datos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Webinar | C\u00f3mo las marcas de gran consumo usan las campa\u00f1as interactivas para conocer a sus compradores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988\",\"name\":\"Estelle Van de Velde\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g\",\"caption\":\"Estelle Van de Velde\"},\"sameAs\":[\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/estelle-blog.jpg\"],\"url\":\"https:\/\/qualifio.fidelodev.be\/es\/blog\/author\/estelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo las marcas usan la interactividad para conocer a sus clientes","description":"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo las marcas usan la interactividad para conocer a sus clientes","og_description":"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores","og_url":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/","og_site_name":"Qualifio","article_published_time":"2020-01-21T09:26:21+00:00","article_modified_time":"2022-08-24T12:46:16+00:00","og_image":[{"url":"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_webinar_fmcg_ES.png"}],"author":"Estelle Van de Velde","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Estelle Van de Velde","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#article","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/"},"author":{"name":"Estelle Van de Velde","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988"},"headline":"Webinar | C\u00f3mo las marcas de gran consumo usan las campa\u00f1as interactivas para conocer a sus compradores","datePublished":"2020-01-21T09:26:21+00:00","dateModified":"2022-08-24T12:46:16+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/"},"wordCount":208,"publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png","articleSection":["Recopilaci\u00f3n de datos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/","url":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/","name":"C\u00f3mo las marcas usan la interactividad para conocer a sus clientes","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png","datePublished":"2020-01-21T09:26:21+00:00","dateModified":"2022-08-24T12:46:16+00:00","description":"Descubre c\u00f3mo las marcas de gran consumo utilizan el marketing interactivo para conocer mejor a su compradores","breadcrumb":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#primaryimage","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_webinar_fmcg_ES.png","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.fidelodev.be\/blog\/webinar-fmcg-brands-knowledge-shoppers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.fidelodev.be\/es\/"},{"@type":"ListItem","position":2,"name":"Recopilaci\u00f3n de datos","item":"https:\/\/qualifio.fidelodev.be\/es\/blog\/category\/recopilacion-de-datos\/"},{"@type":"ListItem","position":3,"name":"Webinar | C\u00f3mo las marcas de gran consumo usan las campa\u00f1as interactivas para conocer a sus compradores"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.fidelodev.be\/#website","url":"https:\/\/qualifio.fidelodev.be\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/qualifio.fidelodev.be\/#organization","name":"Qualifio","url":"https:\/\/qualifio.fidelodev.be\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988","name":"Estelle Van de Velde","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g","caption":"Estelle Van de Velde"},"sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/estelle-blog.jpg"],"url":"https:\/\/qualifio.fidelodev.be\/es\/blog\/author\/estelle\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts\/28858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/comments?post=28858"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts\/28858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/media\/28859"}],"wp:attachment":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/media?parent=28858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/categories?post=28858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/tags?post=28858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}