{"id":29103,"date":"2020-02-14T11:43:34","date_gmt":"2020-02-14T10:43:34","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-atrae-nuevos-compradores-marketing-interactivo\/"},"modified":"2022-06-20T15:04:37","modified_gmt":"2022-06-20T13:04:37","slug":"promofarma-atrae-nuevos-compradores-marketing-interactivo","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/promofarma-atrae-nuevos-compradores-marketing-interactivo\/","title":{"rendered":"C\u00f3mo PromoFarma.com atrae nuevos compradores y les da una raz\u00f3n para que compartan sus datos"},"content":{"rendered":"<h2><span style=\"color: #f7a932;\">Sobre la compa\u00f1\u00eda<\/span><\/h2>\n<p><a href=\"https:\/\/www.promofarma.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PromoFarma.com<\/a> ha construido y opera un modelo \u00fanico de marketplace vertical de farmacias. Proporciona decenas de miles de productos de salud para el consumidor en un \u00fanico sitio web; sin mantener inventario ni operar almacenes. Como marketplace \u201cgestionado\u201d, PromoFarma.com se encarga de, la tienda web, el marketing digital y el procesamiento de pagos con los clientes finales.<\/p>\n<p>Al ser un ecommerce habitual de compra r\u00e1pida, sus principales retos contienen el atraer a nuevos compradores, conocer a sus usuarios registrados, generar engagement y ofrecer una experiencia \u00e1gil y positiva de compra.<\/p>\n<p><strong>Los principales retos de PromoFarma.com son:<\/strong><\/p>\n<ul>\n<li>Atraer nuevos usuarios;<\/li>\n<li>Conocer (cada vez m\u00e1s) a sus clientes;<\/li>\n<li>Aumentar en engagement e impulsar el reconocimiento de marca;<\/li>\n<li>Aumentar el tr\u00e1fico web en su ecommerce;<\/li>\n<li>Darle al usuario la mejor experiencia de compra.<\/li>\n<\/ul>\n<p><strong>Los retos internos: UX vs Marketing.<\/strong><br \/>UX busca generar una experiencia de venta r\u00e1pida al usuario, mientras que marketing busca conocer al cliente para aumentar su CLTV (customer lifetime value), para esto necesita preguntar y recopilar datos.<\/p>\n<h2><span style=\"color: #f7a932;\">El marketing interactivo como eje central<\/span><\/h2>\n<p>PromoFarma.com ha elegido el marketing interactivo para afrontar los retos presentes en el equipo de marketing; desde brand awareness hasta adquisici\u00f3n de tr\u00e1fico web. Despu\u00e9s de un a\u00f1o y medio trabajando con la gamificaci\u00f3n, y habiendo lanzado m\u00e1s de <a href=\"https:\/\/qualifio.fidelodev.be\/es\/producto\/tipos-campana\/\" target=\"_blank\" rel=\"noopener noreferrer\">80 campa\u00f1as de marketing interactivo<\/a>, descubre en este e-book casos de uso efectivos e inspiradores.<\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"8abe48ed-248e-4b95-9adc-4b7e45526362\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sobre la compa\u00f1\u00eda PromoFarma.com ha construido y opera un modelo \u00fanico de marketplace vertical de farmacias. Proporciona decenas de miles de productos de salud para el consumidor en un \u00fanico sitio web; sin mantener inventario ni operar almacenes. Como marketplace \u201cgestionado\u201d, PromoFarma.com se encarga de, la tienda web, el marketing digital y el procesamiento de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-29103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PromoFarma atrae nuevos compradores a trav\u00e9s el marketing interactivo<\/title>\n<meta name=\"description\" content=\"PromoFarma.com ha elegido el marketing interactivo para afrontar los retos presentes en el equipo de marketing; desde brand awareness hasta adquisici\u00f3n de tr\u00e1fico web.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PromoFarma atrae nuevos compradores a trav\u00e9s el marketing interactivo\" \/>\n<meta property=\"og:description\" content=\"PromoFarma.com ha elegido el marketing interactivo para afrontar los retos presentes en el equipo de marketing; desde brand awareness hasta adquisici\u00f3n de tr\u00e1fico web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T10:43:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T13:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/promofarma-marketing-interactif-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalia Baquero Fajardo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Baquero Fajardo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/\"},\"author\":{\"name\":\"Natalia Baquero Fajardo\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/385d5321217c39538ba4e27df7f7c6a5\"},\"headline\":\"C\u00f3mo PromoFarma.com atrae nuevos compradores y les da una raz\u00f3n para que compartan sus datos\",\"datePublished\":\"2020-02-14T10:43:34+00:00\",\"dateModified\":\"2022-06-20T13:04:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/promofarma-marketing-interactif-blog.png\",\"articleSection\":[\"Recopilaci\u00f3n de datos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/\",\"name\":\"PromoFarma atrae nuevos compradores a trav\u00e9s el marketing interactivo\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/promofarma-attracts-new-customers-interactive-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/promofarma-marketing-interactif-blog.png\",\"datePublished\":\"2020-02-14T10:43:34+00:00\",\"dateModified\":\"2022-06-20T13:04:37+00:00\",\"description\":\"PromoFarma.com ha elegido el marketing interactivo para afrontar los retos presentes en el equipo de marketing; 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