{"id":29133,"date":"2020-03-06T15:14:12","date_gmt":"2020-03-06T14:14:12","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/mejores-campanas-interactivas-febrero\/"},"modified":"2022-09-26T18:50:24","modified_gmt":"2022-09-26T16:50:24","slug":"mejores-campanas-interactivas-febrero","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/mejores-campanas-interactivas-febrero\/","title":{"rendered":"Las mejores campa\u00f1as interactivas de febrero"},"content":{"rendered":"<p>\u00a1Aqu\u00ed estamos de nuevo! En febrero nuestros clientes han creado campa\u00f1as originales para llamar la atenci\u00f3n de su p\u00fablico y facilitar el engagement. Este es nuestro resumen de las campa\u00f1as m\u00e1s innovadoras que impulsaron la recopilaci\u00f3n de datos first-party, aumentaron la fidelidad, despertaron conciencia y ofrecieron experiencias interesantes en varios canales digitales.<\/p>\n<h2><span style=\"color: #f7a932\">1. Campa\u00f1a de fidelizaci\u00f3n de Nestl\u00e9<\/span><\/h2>\n<p>Para promover su programa de fidelizaci\u00f3n \u201cCroquons la vie\u201d, Nestl\u00e9 decidi\u00f3 lanzar una campa\u00f1a jackpot en la p\u00e1gina web \u201c<a href=\"https:\/\/www.croquonslavie.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nestl\u00e9 Croquons La vie<\/a>\u201d. La campa\u00f1a se promovi\u00f3 mediante:<\/p>\n<ul>\n<li>Banners en la p\u00e1gina web \u201cNestl\u00e9 Croquons La vie\u201d;<\/li>\n<li>Correos electr\u00f3nicos;<\/li>\n<li>P\u00e1gina web de Facebook Nestl\u00e9;<\/li>\n<li>P\u00e1ginas web de socios de Nestl\u00e9.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31356\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-.png\" alt=\"februarys-best-interactive-campaigns\" width=\"1025\" height=\"703\"><\/a><\/p>\n<p>Como en un t\u00edpico juego instant\u00e1neo, los participantes sab\u00edan de inmediato si hab\u00edan ganado o perdido, en funci\u00f3n de si las tres im\u00e1genes de la m\u00e1quina tragaperras eran id\u00e9nticas o no. Para entrar en el bote e intentar ganar una de las c\u00e1maras polaroid, los participantes tuvieron que rellenar un formulario con su informaci\u00f3n de contacto donde se ofrec\u00eda una suscripci\u00f3n al bolet\u00edn de Nestl\u00e9. Despu\u00e9s de participar, aparec\u00eda un mensaje que invitaba a los jugadores a unirse al programa de fidelizaci\u00f3n de Nestl\u00e9 creando una cuenta para acceder a m\u00e1s juegos.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31357\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns.png\" alt=\"februarys-best-interactive-campaigns-\" width=\"1025\" height=\"998\"><\/a><\/p>\n<h2><span style=\"color: #f7a932\">2. Campa\u00f1a de muestreo de Armani<\/span><\/h2>\n<p>En enero de 2020, para la colecci\u00f3n <a href=\"https:\/\/www.armani.com\/be\/armanicom\" target=\"_blank\" rel=\"noopener noreferrer\">Emporio Armani<\/a>, Armani present\u00f3 dos nuevas fragancias: \u201c<em>Stronger With You for Him<\/em>\u201d e \u201c<em>In Love With You for Her<\/em>\u201d. Para promover sus nuevos perfumes, Armani decidi\u00f3 regalar tres muestras para el d\u00eda de San Valent\u00edn.<br \/>\n<a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-armani.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31358\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-armani.jpg\" alt=\"februarys-best-interactive-campaigns-armani\" width=\"1181\" height=\"915\"><\/a><\/p>\n<p>Para la ocasi\u00f3n, la marca cre\u00f3 una p\u00e1gina web que invitaba a la gente a pedir su muestra facilitando su informaci\u00f3n de contacto mediante un formulario. Armani tambi\u00e9n aprovech\u00f3 esta oportunidad para recabar nuevos suscriptores al bolet\u00edn a\u00f1adiendo una suscripci\u00f3n en el formulario. Una vez distribuidas todas las muestras, la marca propon\u00eda a <a href=\"https:\/\/emporioarmaniyoufreeze.qualifioapp.com\/nieuwsbrief\" target=\"_blank\" rel=\"noopener noreferrer\">los visitantes permanecer informados sobre sus pr\u00f3ximas ofertas y noticias<\/a> sucribi\u00e9ndose a su bolet\u00edn \u2014 una forma original de aprovechar una campa\u00f1a exitosa, incluso despu\u00e9s de finalizada.<\/p>\n<h2><span style=\"color: #f7a932\">3. Campa\u00f1a de concienciaci\u00f3n de AD<\/span><\/h2>\n<p>75 a\u00f1os despu\u00e9s del final de la II Guerra Mundial, el peri\u00f3dico neerland\u00e9s Algemeen Dagblad quer\u00eda despertar conciencia e informar a sus lectores sobre la hambruna de los Pa\u00edses Bajos durante la II GM, conocida en ese pa\u00eds como el <em>Hongerwinter<\/em>.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-ad.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31361\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-ad.png\" alt=\"februarys-best-interactive-campaigns\" width=\"1920\" height=\"1045\"><\/a><\/p>\n<p>Como primer paso, el peri\u00f3dico pidi\u00f3 a los supervivientes que compartieran sus historias mediante cartas y correos electr\u00f3nicos. Algunas de ellas se publicaron tanto en el formato impreso como el digital del peri\u00f3dico. En un segundo paso, debido al alto n\u00famero de historias recibidas, AD decidi\u00f3 transcribir todas las cartas en una galer\u00eda creada con la plataforma Qualifio y las public\u00f3 en el art\u00edculo <em>Hongerwinter<\/em> disponible en la secci\u00f3n premium y de pago de su p\u00e1gina web. Con esta campa\u00f1a, el peri\u00f3dico consigui\u00f3 ganar nuevos suscriptores a su contenido premium y atraer <strong>m\u00e1s de 30.000 visitas<\/strong>.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-galery.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31364\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-galery.png\" alt=\"februarys-best-interactive-campaigns-galery\" width=\"550\" height=\"696\"><\/a><\/p>\n<h2><span style=\"color: #f7a932\">4. Campa\u00f1a de nutrici\u00f3n de leads de Expressen <\/span><\/h2>\n<p><a href=\"https:\/\/www.expressen.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expressen<\/a> es uno de los dos mayores peri\u00f3dicos de Suecia, propiedad del grupo medi\u00e1tico <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/en\/new-paid-subscribers-bonnier-publications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bonnier<\/a>. La p\u00e1gina web del peri\u00f3dico incluye, entre otras cosas, distintas p\u00e1ginas deportivas sobre las apuestas deportivas. Hacia Navidad lanzaron una serie de cuestionarios y concursos patrocinados por casas de apuestas como Svenska Spel y ATG.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-foot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31366\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-foot.png\" alt=\"februarys-best-interactive-campaigns-foot\" width=\"1010\" height=\"1075\"><\/a><\/p>\n<p>Cuando se conocieron los ganadores en febrero, enviaron un bolet\u00edn anunci\u00e1ndolos y proponiendo un nuevo concurso, directamente en un art\u00edculo de su p\u00e1gina web. Los jugadores ten\u00edan que responder a unas preguntas sobre varios clubes de f\u00fatbol para intentar ganar un p\u00f3ster firmado por Hugh Curran y seis meses de suscripci\u00f3n gratuita a Expressen. Para validar sus respuestas e intentar ganar el premio, ten\u00edan que rellenar un formulario con sus datos personales.<\/p>\n<p>En la pantalla de salida de la campa\u00f1a, Expressen invitaba a los jugadores a apostar en la p\u00e1gina de su partner de apuestas.<\/p>\n<h2><span style=\"color: #f7a932\">5. Campa\u00f1a de participaci\u00f3n de Strategies <\/span><\/h2>\n<p>Para atraer a su comunidad en l\u00ednea y aumentar el tiempo que pasaban en sus canales, la p\u00e1gina web de medios de marketing franc\u00e9s <a href=\"https:\/\/www.strategies.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategies.fr<\/a> cre\u00f3 un cuestionario con logotipos donde los usuarios ten\u00edan que identificar 100 logotipos. Se exclu\u00eda a los participantes con la primera respuesta incorrecta. \u00a1Este formato es ideal para animar a los participantes a volver a jugar hasta llegar a la pregunta final, y multiplicar las visitas de tu p\u00e1gina web!<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31367\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-logo.png\" alt=\"februarys-best-interactive-campaigns-logo\" width=\"963\" height=\"813\"><\/a><\/p>\n<p style=\"text-align: center\"><strong>\u00bfQuieres conocer otros ejemplos de campa\u00f1as interactivas digitales innovadoras y atractivas? <\/strong>\u00c9chele un vistazo a <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/en\/january-best-interactive-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">las mejores campa\u00f1as de marketing de enero<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Aqu\u00ed estamos de nuevo! En febrero nuestros clientes han creado campa\u00f1as originales para llamar la atenci\u00f3n de su p\u00fablico y facilitar el engagement. Este es nuestro resumen de las campa\u00f1as m\u00e1s innovadoras que impulsaron la recopilaci\u00f3n de datos first-party, aumentaron la fidelidad, despertaron conciencia y ofrecieron experiencias interesantes en varios canales digitales. 1. Campa\u00f1a de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[],"class_list":["post-29133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las mejores campa\u00f1as interactivas de febrero - Qualifio<\/title>\n<meta name=\"description\" content=\"Descubre 5 campa\u00f1as m\u00e1s innovadoras que impulsaron la recopilaci\u00f3n de datos first-party y ofrecieron experiencias interesantes en varios canales digitales.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mejores campa\u00f1as interactivas de febrero - 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