{"id":29338,"date":"2020-05-06T10:12:58","date_gmt":"2020-05-06T08:12:58","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/beteve-casos\/"},"modified":"2026-02-16T11:04:35","modified_gmt":"2026-02-16T10:04:35","slug":"beteve-casos","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/beteve-casos\/","title":{"rendered":"\u00bfBuscando la forma de acercarte a tu audiencia? betev\u00e9 nos cuenta como lo ha conseguido con la gamificaci\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">betev\u00e9 es el medio de comunicaci\u00f3n p\u00fablico m\u00e1s bacelon\u00e9s. Representa a trav\u00e9s de sus contenidos, a todos aquellos que de una u otra manera mantiene un v\u00ednculo con la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los retos a los que betev\u00e9 se enfrenta son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumentar el <strong>tr\u00e1fico web<\/strong><\/li>\n\n\n\n<li>Incrementar el <strong>engagement<\/strong> entre sus visitantes y su contenido<\/li>\n\n\n\n<li>Aumentar el <strong>tiempo de permanencia<\/strong> en el medio<\/li>\n\n\n\n<li>Incrementar el <strong>n\u00famero de p\u00e1ginas vistas<\/strong><\/li>\n\n\n\n<li>Nutrir su <strong>base de datos<\/strong><\/li>\n\n\n\n<li><strong>Conocer<\/strong> mejor a su <strong>audiencia<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso de uso, podr\u00e1s descubrir c\u00f3mo el betev\u00e9 usa el contenido interactivo para enfrentar sus retos e impulsar el crecimiento del medio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para abrir boca, te adelantamos un ejemplo de campa\u00f1a interactiva que encontrar\u00e1s; el caso del quiz que se debe aprobar en las oposiciones para la Guardia Urbana de Barcelona <strong>que fall\u00f3 el 88% de los aspirantes<\/strong>. betev\u00e9 recre\u00f3 este quiz y lo difundi\u00f3 entre sus lectores. \u00bfEl resultado? <strong>\u00a1Viralidad absoluta!<\/strong> entre los participantes y entre otros medios de comunicaci\u00f3n. Muy interesante, ya que todas los marketers buscan la primera situaci\u00f3n y rara vez se presenta la segunda, sin duda esta es una dupla ganadora.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beteve_chiffres_ES.png\" alt=\"los-numeros-de-caso-de-beteve\" class=\"wp-image-31968\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tiempo de permanencia en p\u00e1gina aument\u00f3 a m\u00e1s de 5 minutos, <strong>es decir el 233%<\/strong>, siendo la duraci\u00f3n media habitual de un minuto y medio. Rafel Luj\u00e1n, del equipo de Estrategia y branding de betev\u00e9 comparte sus impresiones sobre los resultados de esta campa\u00f1a:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beteve_testimonial_ES.png\" alt=\"testimonio-del-caso-de-beteve\" class=\"wp-image-31969\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este y otros ejemplos se encuentran consignados en caso de \u00e9xito entre betev\u00e9 y Qualifio. Descarga el caso de uso y conoce mediante campa\u00f1as reales una forma interactiva y divertida de acercarte a tu audiencia, la gamificaci\u00f3n. No pases por alto la experiencia que comparte betev\u00e9, alcanza tus objetivos y convi\u00e9rtete en profesional del marketing 360.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2020%20-%20Betev%C3%A9%20case\/ES-beteve-case-20.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre el caso de \u00e9xito completo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>betev\u00e9 es el medio de comunicaci\u00f3n p\u00fablico m\u00e1s bacelon\u00e9s. Representa a trav\u00e9s de sus contenidos, a todos aquellos que de una u otra manera mantiene un v\u00ednculo con la ciudad. Los retos a los que betev\u00e9 se enfrenta son: En este caso de uso, podr\u00e1s descubrir c\u00f3mo el betev\u00e9 usa el contenido interactivo para enfrentar [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-29338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de betev\u00e9 y el acercamiento a su audiencia<\/title>\n<meta name=\"description\" content=\"\u00bfBuscas la forma de acercarte a tu audiencia? betev\u00e9, medio p\u00fablico de Barcelona, nos cuenta como lo ha conseguido con la gamificaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.fidelodev.be\/es\/blog\/beteve-casos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfBuscando la forma de acercarte a tu audiencia? 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