{"id":29338,"date":"2020-05-06T10:12:58","date_gmt":"2020-05-06T08:12:58","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/beteve-casos\/"},"modified":"2022-06-20T14:29:55","modified_gmt":"2022-06-20T12:29:55","slug":"beteve-casos","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/beteve-casos\/","title":{"rendered":"\u00bfBuscando la forma de acercarte a tu audiencia? betev\u00e9 nos cuenta como lo ha conseguido con la gamificaci\u00f3n"},"content":{"rendered":"<p>betev\u00e9 es el medio de comunicaci\u00f3n p\u00fablico m\u00e1s bacelon\u00e9s. Representa a trav\u00e9s de sus contenidos, a todos aquellos que de una u otra manera mantiene un v\u00ednculo con la ciudad.<\/p>\n<p>Los retos a los que betev\u00e9 se enfrenta son:<\/p>\n<ul>\n<li>Aumentar el <strong>tr\u00e1fico web<\/strong><\/li>\n<li>Incrementar el <strong>engagement<\/strong> entre sus visitantes y su contenido<\/li>\n<li>Aumentar el <strong>tiempo de permanencia<\/strong> en el medio<\/li>\n<li>Incrementar el <strong>n\u00famero de p\u00e1ginas vistas<\/strong><\/li>\n<li>Nutrir su <strong>base de datos<\/strong><\/li>\n<li><strong>Conocer<\/strong> mejor a su <strong>audiencia<\/strong><\/li>\n<\/ul>\n<p>En este caso de uso, podr\u00e1s descubrir c\u00f3mo el betev\u00e9 usa el contenido interactivo para enfrentar sus retos e impulsar el crecimiento del medio.<\/p>\n<p>Para abrir boca, te adelantamos un ejemplo de campa\u00f1a interactiva que encontrar\u00e1s; el caso del quiz que se debe aprobar en las oposiciones para la Guardia Urbana de Barcelona <strong>que fall\u00f3 el 88% de los aspirantes<\/strong>. betev\u00e9 recre\u00f3 este quiz y lo difundi\u00f3 entre sus lectores. \u00bfEl resultado? <strong>\u00a1Viralidad absoluta!<\/strong> entre los participantes y entre otros medios de comunicaci\u00f3n. Muy interesante, ya que todas los marketers buscan la primera situaci\u00f3n y rara vez se presenta la segunda, sin duda esta es una dupla ganadora.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31968\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beteve_chiffres_ES.png\" alt=\"los-numeros-de-caso-de-beteve\" width=\"780\" height=\"auto\" \/><\/p>\n<p>El tiempo de permanencia en p\u00e1gina aument\u00f3 a m\u00e1s de 5 minutos, <strong>es decir el 233%<\/strong>, siendo la duraci\u00f3n media habitual de un minuto y medio. Rafel Luj\u00e1n, del equipo de Estrategia y branding de betev\u00e9 comparte sus impresiones sobre los resultados de esta campa\u00f1a:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31969\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beteve_testimonial_ES.png\" alt=\"testimonio-del-caso-de-beteve\" width=\"780\" height=\"auto\" \/><\/p>\n<p>Este y otros ejemplos se encuentran consignados en caso de \u00e9xito entre betev\u00e9 y Qualifio. Descarga el caso de uso y conoce mediante campa\u00f1as reales una forma interactiva y divertida de acercarte a tu audiencia, la gamificaci\u00f3n. No pases por alto la experiencia que comparte betev\u00e9, alcanza tus objetivos y convi\u00e9rtete en profesional del marketing 360.<\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"1366bbb9-76ee-4f0a-a0f5-4d143d1e0688\"\n\t});\n<\/script>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>betev\u00e9 es el medio de comunicaci\u00f3n p\u00fablico m\u00e1s bacelon\u00e9s. Representa a trav\u00e9s de sus contenidos, a todos aquellos que de una u otra manera mantiene un v\u00ednculo con la ciudad. Los retos a los que betev\u00e9 se enfrenta son: Aumentar el tr\u00e1fico web Incrementar el engagement entre sus visitantes y su contenido Aumentar el tiempo [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-29338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfBuscando la forma de acercarte a tu audiencia? 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