{"id":29398,"date":"2020-05-29T17:33:46","date_gmt":"2020-05-29T15:33:46","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/2-anos-rgpd-como-afectado-equipos-marketing\/"},"modified":"2022-06-20T14:26:18","modified_gmt":"2022-06-20T12:26:18","slug":"2-anos-rgpd-como-afectado-equipos-marketing","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/2-anos-rgpd-como-afectado-equipos-marketing\/","title":{"rendered":"[Ebook] 2 a\u00f1os del RGPD: \u00bfC\u00f3mo ha afectado a los equipos de marketing?"},"content":{"rendered":"<p>En mayo de 2020 se cumple el segundo aniversario de la entrada en vigor del RGPD; un buen momento para pararnos a reflexionar sobre los pasos avanzados hasta la fecha. <strong>\u00bfQu\u00e9 desaf\u00edos tienen a\u00fan por delante los equipos de marketing? \u00bfCu\u00e1les son sus preguntas m\u00e1s frecuentes?<\/strong><\/p>\n<p>El RGPD ha cambiado la forma de recopilar y procesar los datos en los \u00faltimos dos a\u00f1os; se han aplicado sanciones a las compa\u00f1\u00edas que no cumpl\u00edan estrictamente la normativa. Del mismo modo, se ha materializado el Brexit, as\u00ed que est\u00e1 por ver qu\u00e9 pasa con la protecci\u00f3n de datos en el Reino Unido. Aun as\u00ed el RGPD contin\u00faa su camino, cada d\u00eda hace notar m\u00e1s su presencia en la Uni\u00f3n Europea y por ende la importancia de cumplirlo en su totalidad .<\/p>\n<p>En este ebook, hablamos sobre los cambios que han llegado con el RGPD y tambi\u00e9n nos fijamos en tres grandes retos que tienen por delante los equipos de marketings a d\u00eda de hoy: el nivel medio de conocimiento del RGPD, el concepto de consentimiento y el hecho de que el RGPD no trata solo sobre el consentimiento.<\/p>\n<p><strong>Descarga el ebook y descubre:<\/strong><\/p>\n<ol>\n<li>Los desaf\u00edos a los que se est\u00e1n enfrentando los profesionales del marketing<\/li>\n<li>Qu\u00e9 ha cambiado durante los dos primeros a\u00f1os del RGPD<\/li>\n<li>Conocimiento \u00fatil para un marketer sobre el RGPD<\/li>\n<\/ol>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"a3275918-cca3-483a-b717-ac36a9059503\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En mayo de 2020 se cumple el segundo aniversario de la entrada en vigor del RGPD; un buen momento para pararnos a reflexionar sobre los pasos avanzados hasta la fecha. \u00bfQu\u00e9 desaf\u00edos tienen a\u00fan por delante los equipos de marketing? \u00bfCu\u00e1les son sus preguntas m\u00e1s frecuentes? El RGPD ha cambiado la forma de recopilar y [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-29398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2 a\u00f1os del RGPD: \u00bfC\u00f3mo ha afectado a los equipos de marketing?<\/title>\n<meta name=\"description\" content=\"[Ebook] En mayo de 2020 se cumple el segundo aniversario de la entrada en vigor del RGPD. \u00bfQu\u00e9 desaf\u00edos tienen a\u00fan por delante los equipos de marketing?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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