{"id":29518,"date":"2020-07-17T14:37:41","date_gmt":"2020-07-17T12:37:41","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-acciones-aumentar-engagement-audiencia\/"},"modified":"2022-06-20T14:19:50","modified_gmt":"2022-06-20T12:19:50","slug":"ebook-10-acciones-aumentar-engagement-audiencia","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/ebook-10-acciones-aumentar-engagement-audiencia\/","title":{"rendered":"[E-book]\u00a010 acciones para aumentar el engagement de tu audiencia y construir relaciones duraderas"},"content":{"rendered":"<p>Si eres un medio de comunicacio\u0301n o una marca, un negocio B2C o B2B, el engagement de tu audiencia seguro que es <strong>una prioridad dentro de tu estrategia de marketing digital<\/strong>. Con el auge de las redes sociales y la evolucio\u0301n de los canales digitales, tus clientes potenciales y tus clientes actuales esta\u0301n ma\u0301s conectados que nunca, y pasan mucho ma\u0301s tiempo en li\u0301nea (<a href=\"https:\/\/qualifio.fidelodev.be\/blog\/es\/como-interactuan-las-empresas-con-sus-comunidades-en-tiempos-de-coronavirus\/\">especialmente en momentos de incertidumbre, como el que gener\u00f3 el COVID-19<\/a>). Para generar engagement con estos consumidores hiperconectados y bien informados, las marcas deben pensar de forma innovadora, evitar el ruido y comunicarse con su pu\u0301blico de forma significativa.<\/p>\n<p>Segu\u0301n <a href=\"https:\/\/www.marketo.com\/engagement-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketo<\/a>, engagement en marketing significa <em>\u00abel uso de un contenido estrate\u0301gico e ingenioso, para atraer a las personas y crear interacciones significativas a lo largo del tiempo\u00bb<\/em>. Podr\u00edamos decir por tanto que el nivel de engagement del pu\u0301blico es una medida crucial para cualquier marketer que desee llegar a un pu\u0301blico amplio. Es la mejor manera de saber si a las personas les interesa lo que esta\u0301s haciendo, e identificar qu\u00e9 puntos tienes que reforzar para conseguir que tu marca crezca.<\/p>\n<p>Pero, \u00bfco\u0301mo se aumenta la intensidad y la frecuencia de la interaccio\u0301n entre tu pu\u0301blico y tu marca? \u00bfCo\u0301mo animar a tu pu\u0301blico a interactuar contigo y tus productos o servicios? \u00bfCo\u0301mo construir relaciones duraderas con tu audiencia? Hemos reunido <strong>10 acciones con resultados probados para ayudarte a aumentar el engagement de tu pu\u0301blico<\/strong>, con ejemplos reales, acompa\u00f1ados de cifras, que seguro funcionar\u00e1n para ti y para tu comunidad.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/ebook-10-acciones-aumentar-engagement-audiencia-picture.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32513\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/ebook-10-acciones-aumentar-engagement-audiencia-picture.png\" alt=\"ebook-10-acciones-aumentar-engagement-audiencia\" width=\"317\" height=\"445\" \/><\/a><\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"13a519ad-c30b-4cb9-aa7d-ff629330f308\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si eres un medio de comunicacio\u0301n o una marca, un negocio B2C o B2B, el engagement de tu audiencia seguro que es una prioridad dentro de tu estrategia de marketing digital. Con el auge de las redes sociales y la evolucio\u0301n de los canales digitales, tus clientes potenciales y tus clientes actuales esta\u0301n ma\u0301s conectados [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-29518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 acciones para aumentar el engagement de tu audiencia - Qualifio<\/title>\n<meta name=\"description\" content=\"[E-book] 10 acciones con resultados probados para ayudarte a aumentar el engagement de tu audiencia, con ejemplos reales, acompa\u00f1ados de cifras.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 acciones para aumentar el engagement de tu audiencia - Qualifio\" \/>\n<meta property=\"og:description\" content=\"[E-book] 10 acciones con resultados probados para ayudarte a aumentar el engagement de tu audiencia, con ejemplos reales, acompa\u00f1ados de cifras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T12:37:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T12:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/ebook-10-actions-increase-audience-engagement-facebook-2.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"[E-book]\u00a010 acciones para aumentar el engagement de tu audiencia y construir relaciones duraderas\",\"datePublished\":\"2020-07-17T12:37:41+00:00\",\"dateModified\":\"2022-06-20T12:19:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/ebook-10-actions-increase-audience-engagement.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/ebook-10-actions-increase-audience-engagement\/\",\"name\":\"10 acciones para aumentar el engagement de tu audiencia - 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