{"id":30808,"date":"2022-01-21T13:02:05","date_gmt":"2022-01-21T12:02:05","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/"},"modified":"2022-06-20T10:15:36","modified_gmt":"2022-06-20T08:15:36","slug":"coop-supermercados-atraer-trafico-online-construir-comunidad","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/coop-supermercados-atraer-trafico-online-construir-comunidad\/","title":{"rendered":"C\u00f3mo una cadena de supermercados utiliza Qualifio para atraer tr\u00e1fico online y construir su comunidad"},"content":{"rendered":"<h2><span style=\"color: #fba026;\">El caso de \u00e9xito de Coop<\/span><\/h2>\n<p>Los supermercados y retailers tradicionales encaran numerosos retos a la hora de plantearse una estrategia digital. El desaf\u00edo es tratar de mantener una relaci\u00f3n cercana con sus consumidores tradicionales al mismo tiempo que se adaptan a los cambios constantes en las preferencias de las nuevas audiencias. En este contexto, las cadenas de supermercados tratan de incrementar su presencia digital y cerrar la brecha que existe entre el on y el off.<\/p>\n<p>Bajo esta premisa, hablamos con Leanne De Jong, coordinadora de contenidos en <a href=\"https:\/\/www.coop.nl\/\" target=\"_blank\" rel=\"noopener\">Coop Supermarkten<\/a>. Coop es uno de los supermercados m\u00e1s importantes en los Pa\u00edses Bajos, con un 3.7% de market share en un mercado muy granulado y alrededor de 300 tiendas f\u00edsicas. Durante m\u00e1s de cuatro a\u00f1os, esta cadena ha estado adoptando una estrategia omnicanal para activar sus clientes actuales y atraer nuevos segmentos.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-de\u0301cran-2022-01-23-a\u0300-18.29.01.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36927\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-de\u0301cran-2022-01-23-a\u0300-18.29.01.png\" alt=\"coop-supermercados\" width=\"780\" height=\"auto\" \/><\/a><\/p>\n<p>Habiendo incrementado su presencia online, Coop quiere unir el on y el off, ofreciendo a sus clientes una experiencia de compra online interesante al mismo tiempo que <strong>crea una comunidad aut\u00e9ntica en torno a su marca<\/strong>. La cadena holandesa planea conseguir esto utilizando los formatos interactivos de Qualifio para contar historias y recolectar datos, especialmente opt-ins para su newsletter. Profundicemos en la estrategia de Coop y veamos c\u00f3mo ha integrado el marketing interactivo y la recopilaci\u00f3n de first party data en su estrategia digital.<\/p>\n<p style=\"text-align: center;\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"f9662a40-afc6-4683-8485-f483aed4f8fc\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El caso de \u00e9xito de Coop Los supermercados y retailers tradicionales encaran numerosos retos a la hora de plantearse una estrategia digital. El desaf\u00edo es tratar de mantener una relaci\u00f3n cercana con sus consumidores tradicionales al mismo tiempo que se adaptan a los cambios constantes en las preferencias de las nuevas audiencias. En este contexto, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-30808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coop utiliza Qualifio para atraer tr\u00e1fico online y construir su comunidad<\/title>\n<meta name=\"description\" content=\"Profundicemos en la estrategia de Coop y veamos c\u00f3mo ha integrado el marketing interactivo y la recopilaci\u00f3n de first party data en su estrategia digital.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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