{"id":31018,"date":"2022-03-25T11:38:39","date_gmt":"2022-03-25T10:38:39","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/"},"modified":"2022-06-20T10:05:50","modified_gmt":"2022-06-20T08:05:50","slug":"la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/la-provence-contenido-interactivo-palanca-adquisicion-compromiso-visibilidad\/","title":{"rendered":"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad"},"content":{"rendered":"<h2><span style=\"color: #fba026\">El caso de \u00e9xito del diario franc\u00e9s La Provence<\/span><\/h2>\n<p>Creado en 1997 en Marsella, <a href=\"https:\/\/www.laprovence.com\/\" target=\"_blank\" rel=\"noopener\">La Provence<\/a> distribuye cada d\u00eda su peri\u00f3dico a una audiencia de m\u00e1s de 513.000 lectores y cuenta con una comunidad de m\u00e1s de un mill\u00f3n de fans en Facebook y Twitter. Una comunidad que el diario se encarga de animar, conectar y fidelizar, tanto f\u00edsica como digitalmente.<\/p>\n<p>Con la mirada puesta en esta tarea, el peri\u00f3dico implementa desde 2019 una estrategia digital basada en el contenido interactivo. Hablamos con Am\u00e9lie Cerceau, Head of Digital Projectdel grupo, y Mathieu Cochelin, Digital Director en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.<\/p>\n<p>Te resumimos nuestra charla con La Provence en esta <strong>infograf\u00eda<\/strong> \u2b07<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/user_case_la_provence_ES.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-37649\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/user_case_la_provence_ES.png\" alt=\"user_case_la_provence_ES\" width=\"780\" height=\"auto\"><\/a><\/p>\n<p>La Provence no es el \u00fanico medio de comunicaci\u00f3n que ha optado por el contenido interactivo como modelo para relacionarse y monetizar su audiencia. <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/es\/contenido-interactivo-generar-trafico-segmentar-datos-ngroup\/\">NGroup<\/a>, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/es\/nuevos-suscriptores-de-pagos-bonnier-publications\/\">Bonnier<\/a>, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/es\/vocento-genera-usuarios-registrados\/\">Vocento<\/a> o RTL tambi\u00e9n han decidido aportar m\u00e1s interactividad a sus contenidos para desarrollar una verdadera comunidad y aprender m\u00e1s sobre audiencias. Descubre todas estas historias <a href=\"https:\/\/qualifio.fidelodev.be\/es\/casos-de-exito\/\">en nuestra secci\u00f3n dedicada a casos de \u00e9xito<\/a>.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/es\/casos-de-exito\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37517\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/la-provence-caso-de-exito.png\" alt=\"la-provence-caso-de-exito\" width=\"600\" height=\"648\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El caso de \u00e9xito del diario franc\u00e9s La Provence Creado en 1997 en Marsella, La Provence distribuye cada d\u00eda su peri\u00f3dico a una audiencia de m\u00e1s de 513.000 lectores y cuenta con una comunidad de m\u00e1s de un mill\u00f3n de fans en Facebook y Twitter. Una comunidad que el diario se encarga de animar, conectar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-31018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio<\/title>\n<meta name=\"description\" content=\"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T10:38:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T08:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_la_provence-2.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad\",\"datePublished\":\"2022-03-25T10:38:39+00:00\",\"dateModified\":\"2022-06-20T08:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\",\"name\":\"El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png\",\"datePublished\":\"2022-03-25T10:38:39+00:00\",\"dateModified\":\"2022-06-20T08:05:50+00:00\",\"description\":\"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.\",\"breadcrumb\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qualifio.fidelodev.be\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engagement\",\"item\":\"https:\/\/qualifio.fidelodev.be\/es\/blog\/category\/engagement-es\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Petite description d'Ana ! Elle est sympa !\",\"sameAs\":[\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg\"],\"url\":\"https:\/\/qualifio.fidelodev.be\/es\/blog\/author\/anastasia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio","description":"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio","og_description":"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.","og_url":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/","og_site_name":"Qualifio","article_published_time":"2022-03-25T10:38:39+00:00","article_modified_time":"2022-06-20T08:05:50+00:00","og_image":[{"url":"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_la_provence-2.png"}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Anastasia Babatzikis","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#article","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43"},"headline":"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad","datePublished":"2022-03-25T10:38:39+00:00","dateModified":"2022-06-20T08:05:50+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/"},"wordCount":208,"publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png","articleSection":["Engagement"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/","url":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/","name":"El caso de \u00e9xito del diario franc\u00e9s La Provence - Qualifio","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png","datePublished":"2022-03-25T10:38:39+00:00","dateModified":"2022-06-20T08:05:50+00:00","description":"Hablamos con Am\u00e9lie Cerceau y Mathieu Cochelin en La Provence, para saber m\u00e1s sobre la estrategia de engagement de este peri\u00f3dico del sur de Francia.","breadcrumb":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#primaryimage","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_la_provence-2.png","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.fidelodev.be\/blog\/la-provence-interactive-content-lever-acquisition-engagement-visibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.fidelodev.be\/es\/"},{"@type":"ListItem","position":2,"name":"Engagement","item":"https:\/\/qualifio.fidelodev.be\/es\/blog\/category\/engagement-es\/"},{"@type":"ListItem","position":3,"name":"El contenido interactivo como palanca de adquisici\u00f3n, compromiso y visibilidad"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.fidelodev.be\/#website","url":"https:\/\/qualifio.fidelodev.be\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/qualifio.fidelodev.be\/#organization","name":"Qualifio","url":"https:\/\/qualifio.fidelodev.be\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Petite description d'Ana ! Elle est sympa !","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.fidelodev.be\/es\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts\/31018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/comments?post=31018"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/posts\/31018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/media\/31019"}],"wp:attachment":[{"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/media?parent=31018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/categories?post=31018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/es\/wp-json\/wp\/v2\/tags?post=31018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}