{"id":33136,"date":"2022-09-02T11:19:55","date_gmt":"2022-09-02T09:19:55","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/?post_type=post&#038;p=33136"},"modified":"2022-09-05T10:05:58","modified_gmt":"2022-09-05T08:05:58","slug":"royal-swinkels-family-brewers-de-la-intuicion-a-la-accion-a-traves-de-la-recopilacion-de-datos","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/es\/blog\/royal-swinkels-family-brewers-de-la-intuicion-a-la-accion-a-traves-de-la-recopilacion-de-datos\/","title":{"rendered":"Royal Swinkels Family Brewers: de la intuici\u00f3n a la acci\u00f3n, a trav\u00e9s de la recopilaci\u00f3n de datos"},"content":{"rendered":"\n<p><em><strong>\u00abLos consumidores de hoy exigen personalizaci\u00f3n, pero no a costa de su privacidad\u00bb.<\/strong> (fuente:<\/em><a href=\"https:\/\/www.cmswire.com\/digital-marketing\/6-ways-marketers-need-to-balance-privacy-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em> CMSWIRE<\/em><\/a><em>) Esta es probablemente la frase que mejor describe la situaci\u00f3n a la que se enfrentan los profesionales del marketing hoy en d\u00eda.&nbsp;<\/em><\/p>\n\n\n\n<p>La personalizaci\u00f3n no es s\u00f3lo una necesidad o una ventaja competitiva. La personalizaci\u00f3n es algo que la audiencia espera en cada interacci\u00f3n que tiene con tu marca. Quieren sentirse \u00fanicos, escuchados y comprendidos, pero tambi\u00e9n les preocupa la privacidad de sus datos. Quieren saber qu\u00e9 les aporta,<a href=\"https:\/\/qualifio.fidelodev.be\/es\/blog\/intercambio-de-valor\/\"> qu\u00e9 obtendr\u00e1n a cambio de sus datos<\/a> y c\u00f3mo los utilizar\u00e1n las marcas.<\/p>\n\n\n\n<p>Ahora,<a href=\"https:\/\/qualifio.fidelodev.be\/es\/blog\/cookies-de-terceros-el-fin-de-una-era-esto-dicen-los-expertos\/\"> con la desaparici\u00f3n de las cookies de terceros<\/a>, los profesionales del marketing buscan el equilibrio adecuado entre la segmentaci\u00f3n y m\u00e9todos de recopilaci\u00f3n que cumplan con la privacidad de los datos. Para Koen Baltussen, responsable de CRM y web en Royal Swinkels Family Brewers, la soluci\u00f3n es obvia: el first-party data es&nbsp; el \u00fanico camino a seguir.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00abEstamos haciendo del first-party data nuestra principal prioridad para conocer y dirigirnos mejor a nuestros usuarios. Y la gamificaci\u00f3n desempe\u00f1a sin duda un papel importante en ello.\u00bb<\/em><\/p><cite><em><a href=\"https:\/\/www.linkedin.com\/in\/koen-baltussen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Koen Baltussen<\/a>, responsable de CRM y web en Royal Swinkels Family Brewers<\/em><\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-urban-art.png\" alt=\"ipad-urban-art\" class=\"wp-image-33126\" width=\"300\" height=\"416\" srcset=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-urban-art.png 500w, https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-urban-art-216x300.png 216w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-carnaval.png\" alt=\"ipad-carnaval\" class=\"wp-image-33132\" width=\"300\" height=\"416\" srcset=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-carnaval.png 500w, https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/09\/ipad-carnaval-216x300.png 216w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/swinkelsfamilybrewers.com\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Royal Swinkels Family Brewers<\/a> es una cervecera familiar independiente m\u00e1s importante de Europa. Con m\u00e1s de 300 cervezas diferentes (Bavaria, 8.6, La Trappe, Palm, Rodenbach, etc.) y ocho f\u00e1bricas, es una de las empresas familiares m\u00e1s antiguas de los Pa\u00edses Bajos. Empezaron a utilizar<a href=\"https:\/\/qualifio.fidelodev.be\/es\/engage\/\"> Qualifio Engage<\/a> con dos objetivos:&nbsp;<\/p>\n\n\n\n<p>1\ufe0f\u20e3 <strong>Recopilar datos<\/strong> para conocer mejor a sus consumidores potenciales y aumentar su base de clientes.<br>2\ufe0f\u20e3 <strong>Interactuar e involucrar a su comunidad <\/strong>regularmente a trav\u00e9s de campa\u00f1as y juegos interactivos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00abHoy en d\u00eda, el 75% de nuestros datos recopilados proceden de Qualifio\u00bb.&nbsp;<\/em><\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/koen-baltussen\/\">Koen Baltussen<\/a>, responsable de CRM y web en Royal Swinkels Family Brewers<\/cite><\/blockquote>\n\n\n\n<p>En este caso de \u00e9xito, te contamos m\u00e1s sobre c\u00f3mo una marca tan importante como Royal Swinkels Family Brewers ha adaptado su estrategia de marketing digital para cumplir sus objetivos y responder a las expectativas de su audiencia.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f <\/p>\n\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js?pre=1\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"5566751\",\n    formId: \"6222d418-929e-4e50-9180-39d3fc2566d3\"\n  });\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00abLos consumidores de hoy exigen personalizaci\u00f3n, pero no a costa de su privacidad\u00bb. (fuente: CMSWIRE) Esta es probablemente la frase que mejor describe la situaci\u00f3n a la que se enfrentan los profesionales del marketing hoy en d\u00eda.&nbsp; La personalizaci\u00f3n no es s\u00f3lo una necesidad o una ventaja competitiva. La personalizaci\u00f3n es algo que la audiencia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":33113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-33136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recopilacion-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swinkels: de la intuici\u00f3n a la acci\u00f3n mediante la recopilaci\u00f3n de datos<\/title>\n<meta name=\"description\" content=\"Descubre como Swinkels ha adaptado su estrategia digital para cumplir sus objetivos y responder a las expectativas de su audiencia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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