{"id":26043,"date":"2015-05-08T13:09:42","date_gmt":"2015-05-08T11:09:42","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagne-marketing-decathlon\/"},"modified":"2015-05-08T13:09:42","modified_gmt":"2015-05-08T11:09:42","slug":"campagne-marketing-decathlon","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagne-marketing-decathlon\/","title":{"rendered":"La cr\u00e9ativit\u00e9 des campagnes d\u2019Hello Agency pour Decathlon"},"content":{"rendered":"<h1>Les derni\u00e8res campagnes interactives de Decathlon<\/h1>\n<p>Une campagne de format \u201cquiz\u201d n\u2019est pas toujours un encha\u00eenement de questions avec r\u00e9ponses en \u201cboutons radio\u201d. Loin de l\u00e0. <strong>Avec<\/strong> un peu de <strong>cr\u00e9ativit\u00e9, un quiz peut \u00eatre d\u00e9clin\u00e9 sous de nombreuses formes <\/strong>en utilisant les diff\u00e9rentes<strong> options \u00e0 votre disposition dans Qualifio<\/strong> : choix par image cliquable, r\u00e9ponse dans les boutons, zone de saisie m\u00e9mo avec comparaison de texte, chrono, etc.<\/p>\n<p>Hello Agency, agence bruxelloise sp\u00e9cialis\u00e9e dans la communication retail (Di, Decathlon, Mr Bricolage, etc.) est ma\u00eetre en la mati\u00e8re : elle utilise des <strong>formats \u201cquiz\u201d a priori simple et les pr\u00e9sente sous des formes vari\u00e9es \u00e0 leurs clients<\/strong>. Le rendu est cr\u00e9atif, original, ultra visuel en terme de produits et ludique !<\/p>\n<ul>\n<li><strong>Campagne<\/strong> : Decathlon &#8211; Reprise du sport.<\/li>\n<li><strong>Agence<\/strong> : Hello Agency.<\/li>\n<li><strong>Digital Project Manager<\/strong> : Julie Ramboux.<\/li>\n<li><strong>Type de campagne<\/strong> : Chrono Quiz Identifi\u00e9.<\/li>\n<li><strong>Canal de publication<\/strong> : Page Facebook Decathlon Belgium [Fran\u00e7ais et N\u00e9erlandais].<\/li>\n<li><strong>M\u00e9canique de participation<\/strong> : Les participants doivent retrouver un \u00e9l\u00e9ment cach\u00e9 dans l\u2019image en cliquant sur celui-ci. Une fois trouv\u00e9, on passe \u00e0 la question suivant, bas\u00e9e sur le m\u00eame principe. Il y en a 5 en tout.<\/li>\n<\/ul>\n<p>Note : les \u00e9tapes non mentionn\u00e9es ici se param\u00e8trent comme dans la cr\u00e9ation d\u2019une campagne classique Qualifio.<\/p>\n<p><strong>Pr\u00e9paration pr\u00e9alable<\/strong> : Cr\u00e9ez ou choisissez <strong>une image contenant un \u00e9l\u00e9ment<\/strong> que vous voulez <strong>faire retrouver par vos participants<\/strong> et <strong>d\u00e9coupez la en morceaux<\/strong> de taille identique.<\/p>\n<p style=\"text-align: center\">Image cr\u00e9e par Hello Agency pour une des questions de la campagne Decathlon<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17986 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/decathlon1-450x406.jpg\" alt=\"decathlon1\" width=\"450\" height=\"406\" \/><\/p>\n<p style=\"text-align: center\"><em>Ici l\u2019image choisie a \u00e9t\u00e9 d\u00e9coup\u00e9e en 16 morceaux \u00e9gaux.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17987 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/decathlon2-450x314.jpg\" alt=\"decathlon2\" width=\"450\" height=\"314\" \/><\/p>\n<p>L\u2019objet \u00e0 retrouver dans chaque question \u00e9tait soigneusement isol\u00e9 dans son enti\u00e8ret\u00e9 (\u2018d\u00e9tour\u00e9\u2019) dans une seule sous-image, ins\u00e9r\u00e9 \u00e0 c\u00f4t\u00e9 de la question. <em>Ici la montre<\/em>.<\/p>\n<p><strong>A l\u2019\u00e9tape \u201cQuestions\u201d de votre cr\u00e9ation de campagne<\/strong>, param\u00e9trez vos questions comme suit :<\/p>\n<ol>\n<li>Type : Choix par image cliquable classique.<\/li>\n<li>Votre question : O\u00f9 est tel \u00e9l\u00e9ment de l\u2019image + \u00e9ventuellement une photo de l\u2019\u00e9l\u00e9ment. <em>Dans l\u2019exemple ici \u201cO\u00f9 est cette montre ? \u201c + photo de la montre ;<\/em><\/li>\n<li>Ensuite choisissez un nombre de r\u00e9ponses \u00e9gales au nombre de morceaux de votre image. <em>Dans l\u2019exemple : 16 questions.<\/em><\/li>\n<li>Ins\u00e9rez un morceau de l\u2019image dans chacune des r\u00e9ponses, dans l\u2019ordre gauche vers la droite, et du haut vers le bas. Cocher le morceau de l\u2019image qui contient l\u2019\u00e9l\u00e9ment \u00e0 retrouver comme \u2018r\u00e9ponse correcte\u2019. <em><em>Donc dans notre exemple : chacun des 16 morceaux sera ins\u00e9r\u00e9 dans chacune des 16 r\u00e9ponsesLe morceau #1 va dans la question #1, le morceau #2 ira dans la question #2 et ainsi de suite\u2026Le morceau #8 contient la montre et qui est ins\u00e9r\u00e9 dans la r\u00e9ponse#8 est coch\u00e9es comme \u2018r\u00e9ponse correcte\u2019.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17990 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/decathlon3-fr-450x253.jpeg\" alt=\"decathlon3-fr\" width=\"450\" height=\"253\" \/><\/em><\/em><\/li>\n<li>Cocher l\u2019option \u201cMasquer\u201d les labels.<\/li>\n<li>Choisissez l\u2019alignement de vos r\u00e9ponses sur un nombre de colonnes par lequel votre nombre de morceaux est divisible. <em>Dans l\u2019exemple on a choisi 4 colonnes puisque 16 morceaux pouvaient facilement se diviser par<\/em>\u00a04. <em>Nous vous conseillons plut\u00f4t 2 ou 3 colonnes pour un affichage optimal sur mobile et donc dans ce cas une image d\u00e9coup\u00e9e en 9 ou 6 morceaux par exemple.<\/em><\/li>\n<\/ol>\n<p><strong>Astuce<\/strong> : si vous permettez des participations multiples ou que vous voulez rendre l\u2019exercice plus compliqu\u00e9 pour ceux qui rejouent; ins\u00e9rez beaucoup de questions puis choisissez d\u2019afficher les questions de fa\u00e7on al\u00e9atoire et sur une s\u00e9lection de questions seulement. <em>Dans l\u2019exemple, il y avait 49 questions avec apparition des questions al\u00e9atoires sur 5 questions.<\/em><\/p>\n<p>Cr\u00e9ez de cette fa\u00e7on autant de questions que vous souhaitez mettre dans votre campagne.<\/p>\n<p><strong>Finalement \u00e0 l\u2019\u00e9tape \u201cApparence\u201d<\/strong> de la cr\u00e9ation de votre campagne, ins\u00e9rez ce bout de code dans l\u2019onglet CSS :<\/p>\n<p>Si vous avez 2, 3 ou 4 colonnes :<\/p>\n<p><code>.answerPic.col_2 {width: 50% !important;}.answerPic.col_3 {width: 33% !important;}.answerPic.col_4 {width: 25% !important;}.answerPic.col_5 {width: 20% !important;}.answerPic {display: block; float: left !important;}.answerPic img {border-width: 0px; border-radius: 0px;}.questionset .custom figure {padding: 0;}.answerPic img {border-radius: 0px !important;-moz-border-radius: 0px !important;-webkit-border-radius: 0px !important;max-width: 100% !important;}.questionset .answerPic img:hover{transform: none;-webkit-transform: none;-moz-transform: none;}div.answerPic figure {padding: 0px;}.answerPic img {width: 100%; border-radius: 0px !important;-moz-border-radius: 0px !important;-webkit-border-radius: 0px !important;}div.answerPic img:hover {animation: none;-webkit-animation: none;-moz-animation: none;-o-animation: none;-ms-animation: none;position: relative;z-index: 1;box-shadow: 0 0 5px rgba(0,0,0,0.5);}.answerPic {z-index: auto;}<br \/>\n<\/code><\/p>\n<p>Ce code effacera les marges entre vos diff\u00e9rents morceaux d\u2019images, la d\u00e9coupe sera invisible \u00e0 l\u2019oeil nu.<\/p>\n<p>Voici une autre campagne d\u2019Hello Agency devenue experte Qualifio qui utilise un proc\u00e9d\u00e9 similaire pour cr\u00e9er un jeu des diff\u00e9rences pour Decathlon dans le cadre d\u2019une campagne nationale sur la page Decathlon Belgium.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17989 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/decathlon3-450x406.jpg\" alt=\"decathlon3\" width=\"450\" height=\"406\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les derni\u00e8res campagnes interactives de Decathlon Une campagne de format \u201cquiz\u201d n\u2019est pas toujours un encha\u00eenement de questions avec r\u00e9ponses en \u201cboutons radio\u201d. Loin de l\u00e0. Avec un peu de cr\u00e9ativit\u00e9, un quiz peut \u00eatre d\u00e9clin\u00e9 sous de nombreuses formes en utilisant les diff\u00e9rentes options \u00e0 votre disposition dans Qualifio : choix par image cliquable, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-26043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La cr\u00e9ativit\u00e9 des campagnes d\u2019Hello Agency pour Decathlon - Qualifio<\/title>\n<meta name=\"description\" content=\"Analyse de cas des derni\u00e8res campagnes Hello Agency pour Decathlon.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cr\u00e9ativit\u00e9 des campagnes d\u2019Hello Agency pour Decathlon - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Analyse de cas des derni\u00e8res campagnes Hello Agency pour Decathlon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-08T11:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/decathlon-hello-agency-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabata Vossen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/\"},\"author\":{\"name\":\"Tabata Vossen\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\"},\"headline\":\"La cr\u00e9ativit\u00e9 des campagnes d\u2019Hello Agency pour Decathlon\",\"datePublished\":\"2015-05-08T11:09:42+00:00\",\"dateModified\":\"2015-05-08T11:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/\"},\"wordCount\":709,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/decathlon-hello-agency-1.jpg\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/decathlon-marketing-campaigns\/\",\"name\":\"La cr\u00e9ativit\u00e9 des campagnes d\u2019Hello Agency pour Decathlon - 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