{"id":26143,"date":"2016-01-15T15:47:23","date_gmt":"2016-01-15T14:47:23","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/5-astuces-marketing-saint-valentin\/"},"modified":"2022-08-23T12:41:17","modified_gmt":"2022-08-23T10:41:17","slug":"5-astuces-marketing-saint-valentin","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/5-astuces-marketing-saint-valentin\/","title":{"rendered":"5 astuces pour r\u00e9ussir votre marketing de Saint-Valentin"},"content":{"rendered":"

Le calendrier marketing<\/a> est plein d\u2019\u00e9v\u00e9nements qui peuvent s\u2019av\u00e9rer \u00eatre de r\u00e9els pi\u00e8ges : soit ils vous font basculer d\u00e9finitivement dans le c\u00f4t\u00e9 ringard de la force<\/b> ou ils vous \u00e9l\u00e8vent au rang de ma\u00eetre absolu du top topical<\/b>.<\/p>\n

Le marketing de Saint-Valentin en est probablement le plus bel exemple. Il est tr\u00e8s facile de tomber dans le travers des campagnes kitsch, ringardes, \u00e0 l\u2019eau de rose, d\u00e9j\u00e0 vues, insipides et ennuyeuses. Cependant avec un peu d\u2019humour et d\u2019originalit\u00e9 il est toujours possible de se d\u00e9marquer.<\/p>\n

1. Evitez les clich\u00e9s.<\/h2>\n

Surprenez et cr\u00e9ez un test du type \u201cEst-il (elle) vraiment fid\u00e8le?\u201d. Testez le coefficient de fid\u00e9lit\u00e9 de votre conjoint avec ce test. Humour et exag\u00e9ration sont les bienvenus.<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

2. Pensez aux c\u00e9libataires.<\/h2>\n

Cr\u00e9ez un test pour trouver le parfait Valentin. Encouragez le partage sur les r\u00e9seaux sociaux, peut-\u00eatre que le ou la Valentin(e) se reconna\u00eetra dans ce profil.<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

3. Faites attention au pi\u00e8ge des cadeaux.<\/h2>\n

Les cadeaux font parti des plus grands pi\u00e8ges du kitsch. Pourquoi ne pas cr\u00e9er une campagne du type \u201cQuel est le pire cadeau de Saint-Valentin?\u201d<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

4. Gardez en t\u00eate que le pi\u00e8ge ultime est la soir\u00e9e de la Saint-Valentin en elle m\u00eame!<\/h2>\n

Cr\u00e9ez un sondage des activit\u00e9s les plus ringardes du 14 f\u00e9vrier.<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

5. Les sites de rencontre sont \u00e0 la mode.<\/h2>\n

Qui de Tinder ou Happn gagnera la battle du r\u00e9seau social le plus efficace pour trouver l\u2019\u00e2me soeur ?<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

Pas s\u00fbr que votre audience soit pr\u00eate pour renverser les codes de la Saint-Valentin ? Nous sommes \u00e0 l\u2019\u00e8re de la conversation, posez la question ! Cr\u00e9ez un sondage avec des situations diff\u00e9rentes de la Saint-Valentin vous aurez rapidement votre r\u00e9ponse!<\/p>\n

\"marketing-de-saint-valentin-2016\"<\/a><\/p>\n

Si vous souhaitez plus d’id\u00e9es pour cr\u00e9er votre campagne marketing de Saint-Valentin id\u00e9ale, n’h\u00e9sitez pas \u00e0 consulter cet article<\/a> !<\/strong><\/p>\n

With love,<\/p>\n

L’\u00e9quipe Qualifio<\/p>\n","protected":false},"excerpt":{"rendered":"

Le calendrier marketing est plein d\u2019\u00e9v\u00e9nements qui peuvent s\u2019av\u00e9rer \u00eatre de r\u00e9els pi\u00e8ges : soit ils vous font basculer d\u00e9finitivement dans le c\u00f4t\u00e9 ringard de la force ou ils vous \u00e9l\u00e8vent au rang de ma\u00eetre absolu du top topical. Le marketing de Saint-Valentin en est probablement le plus bel exemple. Il est tr\u00e8s facile de […]<\/p>\n","protected":false},"author":13,"featured_media":26144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-26143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\n5 id\u00e9es pour un marketing r\u00e9ussi de la Saint-Valentin<\/title>\n<meta name=\"description\" content=\"Profitez de la Saint-Valentin pour vous d\u00e9marquer ! 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