{"id":26164,"date":"2016-04-11T15:51:38","date_gmt":"2016-04-11T13:51:38","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/inspiration-festival-cannes\/"},"modified":"2022-09-29T15:15:04","modified_gmt":"2022-09-29T13:15:04","slug":"inspiration-festival-cannes","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/inspiration-festival-cannes\/","title":{"rendered":"Festival de Cannes : 10 campagnes marketing interactives"},"content":{"rendered":"

Cannes est le festival du cin\u00e9ma le plus m\u00e9diatis\u00e9 du monde<\/strong>. Les films et les invit\u00e9s prestigieux en sont la marque de fabrique. Les peoples et la mont\u00e9e des marches font d\u2019ailleurs partie int\u00e9grante de cet \u00e9v\u00e9nement m\u00e9diatique et volent presque la vedette aux films en comp\u00e9tition.<\/p>\n

Comme tout \u00e9v\u00e9nement m\u00e9diatique d\u2019ampleur, tout le monde peut en profiter pour g\u00e9n\u00e9rer de l\u2019engagement sur le web et les r\u00e9seaux sociaux<\/strong>\u2026 et pas seulement l\u2019industrie du cin\u00e9ma et des loisirs !<\/p>\n

Nous avons compil\u00e9 quelques exemples de campagnes Qualifio \u00e0 mettre en place sur vos pages Facebook ou \u00e0 inclure dans vos efforts de marketing interactif<\/a>.<\/p>\n

Top\/flop \u2013 Les tenues de la c\u00e9r\u00e9monie<\/h3>\n

Pas de mont\u00e9e des marches sans une tenue d\u2019exception. Mais attention, \u00e0 vouloir en faire trop on peut vite passer du top au flop !<\/p>\n

\"topflop\"<\/a><\/p>\n

Pronostic : gagnez la voiture du festival<\/h3>\n

Organisez le grand concours du festival : un pronostic sur le film qui va gagner la Palme d\u2019Or. Faites gagner l\u2019\u00e9dition limit\u00e9e de la voiture du festival, par exemple.<\/span><\/p>\n

\"layout1<\/a><\/p>\n

Chrono quiz : Quiz r\u00e9capitulatif<\/h3>\n

L\u2019apr\u00e8s-festival n\u2019est pas uniquement synonyme de gueule de bois. Quitte \u00e0 profiter de l\u2019\u00e9v\u00e9nement, autant faire durer le plaisir. Mettez en place un chrono quiz r\u00e9capitulatif des faits marquants de l\u2019\u00e9dition 2016.
\n<\/span>
\n\"chrono\"<\/a><\/p>\n

Instant gagnant : un abonnement Flexnit !<\/h3>\n

Vous n\u2019\u00eates pas oblig\u00e9 d\u2019\u00eatre dans l\u2019industrie du film ou du divertissement pour cr\u00e9er des campagnes sur le Festival de Cannes. Cependant, si vous en faites partie, hors de question de ne pas sauter sur l\u2019occasion. Un instant gagnant est si facile \u00e0 mettre en place.
\n<\/span>
\n\"flexnit\"<\/a><\/p>\n

Test de personnalit\u00e9 : quel festivalier \u00eates-vous ?<\/h3>\n

Chaque ann\u00e9e, on retrouve les m\u00eames profils au Festival de Cannes : les paparazzis, les fans, les snobs, les jet-setteurs, les f\u00eatards etc. \u00a0Amusez-vous \u00e0 cr\u00e9er un test de personnalit\u00e9 pour d\u00e9couvrir votre profil de festivalier.
\n<\/span>
\n\"testperso\"<\/a><\/p>\n

Mort subite : histoire du festival<\/h3>\n

En 70 ans, le tapis rouge de Cannes a \u00e9t\u00e9 foul\u00e9 par les plus grands et des centaines de films ont fait l\u2019histoire du festival. \u00a0Cr\u00e9ez un grand quiz portant sur l\u2019historique de cet \u00e9v\u00e8nement et corsez la comp\u00e9tition en proposant un quiz de type \u201cmort subite\u201d.
\n<\/span>
\n\"mort-subite-cannes\"<\/a><\/p>\n

Mot Myst\u00e8re – Retrouvez le titre du film<\/h3>\n

Gr\u00e2ce au format Mot Myst\u00e8re, cr\u00e9ez un concours o\u00f9 il faut deviner les titres de films sur base des affiches.
\n<\/span>
\n\"guess\"<\/a><\/p>\n

Test de personnalit\u00e9 : le cocktail id\u00e9al<\/h3>\n

Cannes, c\u2019est la f\u00eate dans les bo\u00eetes de nuit, mais \u00e9galement les f\u00eates sur l\u2019eau ou sur la plage. Mettez en place un test de personnalit\u00e9 \u201cQuel est votre cocktail id\u00e9al ?\u201d et profitez-en pour mettre en avant des recettes de cocktails \u00e0 base de vos produits.
\n<\/span>
\n\"layout2\"<\/a><\/p>\n

Jeu Memory : Les stars avant et maintenant<\/h3>\n

Le format Memory vous permet de retrouver des paires identiques, mais aussi de relier des couples de cartes diff\u00e9rentes. Au fur et \u00e0 mesure des ann\u00e9es, les stars \u00e9voluent et le bistouri peut devenir leur alli\u00e9 anti-\u00e2ge\u2026 au point qu\u2019ils deviennent parfois m\u00e9connaissables. Associez l’apparence actuelle des stars avec leur frimousse d’antan.<\/span><\/p>\n

Vote avec r\u00e9ponses multim\u00e9dia – Qui gagnera la palme d’or ?<\/h3>\n

Proposez un grand concours \u00e0 votre audience, faites les voter pour le gagnant du festival sur base des bandes annonces des films en comp\u00e9tition.
\n<\/span>
\n\"layout1\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes est le festival du cin\u00e9ma le plus m\u00e9diatis\u00e9 du monde. Les films et les invit\u00e9s prestigieux en sont la marque de fabrique. Les peoples et la mont\u00e9e des marches font d\u2019ailleurs partie int\u00e9grante de cet \u00e9v\u00e9nement m\u00e9diatique et volent presque la vedette aux films en comp\u00e9tition. Comme tout \u00e9v\u00e9nement m\u00e9diatique d\u2019ampleur, tout le monde […]<\/p>\n","protected":false},"author":13,"featured_media":26165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-26164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nFestival de Cannes : 10 campagnes marketing interactives - Qualifio<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festival de Cannes : 10 campagnes marketing interactives - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Cannes est le festival du cin\u00e9ma le plus m\u00e9diatis\u00e9 du monde. Les films et les invit\u00e9s prestigieux en sont la marque de fabrique. Les peoples et la mont\u00e9e des marches font d\u2019ailleurs partie int\u00e9grante de cet \u00e9v\u00e9nement m\u00e9diatique et volent presque la vedette aux films en comp\u00e9tition. 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