{"id":26174,"date":"2016-04-15T08:53:48","date_gmt":"2016-04-15T06:53:48","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/5-raisons-de-creer-des-campagnes-digitales-pour-leuro2016\/"},"modified":"2022-09-26T19:03:59","modified_gmt":"2022-09-26T17:03:59","slug":"5-raisons-de-creer-des-campagnes-digitales-pour-leuro2016","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/5-raisons-de-creer-des-campagnes-digitales-pour-leuro2016\/","title":{"rendered":"Championnat d\u2019Europe de football : 5 raisons de cr\u00e9er des campagnes digitales"},"content":{"rendered":"<h3>1. Un \u00e9v\u00e9nement international<\/h3>\n<p>Malgr\u00e9 les scandales de corruption de la Fifa, les taux d\u2019audience des matchs de football restent tr\u00e8s \u00e9lev\u00e9s. Le championnat d\u2019Europe de football 2016 est un \u00e9v\u00e9nement international qui d\u00e9passe largement les fronti\u00e8res de l\u2019Europe : 120 diffuseurs retransmettront les matchs \u00e0 plus de 150 millions de t\u00e9l\u00e9spectateurs dans le monde.<\/p>\n<h3><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/crowd.gif\" rel=\"attachment wp-att-15169\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15169 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/crowd.gif\" alt=\"crowd\" width=\"500\" height=\"200\"><\/a><\/h3>\n<h3>2. Le \u201cfoot \u00e0 la maison\u201d<\/h3>\n<p>Avec un nombre limit\u00e9 de places et des billets aux prix parfois exorbitants, nombreux sont ceux qui pr\u00e9f\u00e8rent se rabattre sur d\u2019autres types de rassemblements. En th\u00e9orie, vous pourriez investir ces lieux de rassemblement et y d\u00e9ployer vos \u00e9quipes d\u2019hotesses pour distribuer vos goodies et autres \u00e9chantillons. Cependant, les rassemblements de masse n&rsquo;ont pas vraiment la cote en ce moment. Beaucoup privil\u00e9gieront donc l\u2019option \u201cfoot \u00e0 la maison\u201d, alors pourquoi ne pas transf\u00e9rer votre marketing vers le web ?<br \/>\n<a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beer.gif\" rel=\"attachment wp-att-15170\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15170 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beer.gif\" alt=\"beer\" width=\"500\" height=\"250\"><\/a><\/p>\n<h3>3. Le second screen<\/h3>\n<p>Comment attirer et diriger l\u2019attention des spectateurs vers votre marque ? Aujourd\u2019hui, les matchs se regardent en streaming ou se suivent en direct sur Twitter et Snapchat \u2014le ph\u00e9nom\u00e8ne bien connu du \u201csecond screen\u201d qui vient enrichir l\u2019exp\u00e9rience t\u00e9l\u00e9visuelle. La bonne nouvelle, c\u2019est que du coup, la publicit\u00e9 n\u2019est plus limit\u00e9e \u00e0 la mi-temps du match ; ces plateformes laissent place \u00e0 la distraction. Sachez que votre communication sera d\u2019autant mieux accept\u00e9e si elle est adapt\u00e9e au contexte et si elle rebondit sur l\u2019actualit\u00e9 toute fra\u00eeche (un goal, une carte rouge etc.)<\/p>\n<h3><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screen.gif\" rel=\"attachment wp-att-15175\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15175\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screen.gif\" alt=\"screen\" width=\"500\" height=\"318\"><\/a><\/h3>\n<h3>4. L\u2019avant et l\u2019apr\u00e8s-match<\/h3>\n<p>Le championnat d\u2019Europe de football c\u2019est tous les quatre ans, il faut en profiter \u00e0 100%. Il est important de concentrer ses efforts marketing sur l\u2019enti\u00e8ret\u00e9 de la comp\u00e9tition\u2026 mais pas seulement ! Les quelques jours avant et apr\u00e8s le championnat m\u00e9ritent \u00e9galement votre attention. Le proc\u00e9d\u00e9 du teasing est bien connu et permet d\u2019intriguer et de susciter la curiosit\u00e9 du spectateur (sondages, pronostics etc.) La \u201ctroisi\u00e8me mi-temps\u201d n\u2019est pas \u00e0 n\u00e9gliger non plus : certains formats comme un quiz r\u00e9capitulatif peuvent vous aider \u00e0 lancer des conversations avec vos audiences apr\u00e8s le match.<br \/>\n<a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/giphy.gif\" rel=\"attachment wp-att-15177\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15177\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/giphy.gif\" alt=\"giphy\" width=\"586\" height=\"354\"><\/a><\/p>\n<h3>5. L\u2019\u00e9motion<\/h3>\n<p>Ce n\u2019est pas un scoop : le sport est vecteur d\u2019\u00e9motion pour le sportif autant que pour le spectateur. Il est indispensable d\u2019\u00eatre pr\u00e9sent et de partager ces moments d\u2019\u00e9motions avec le public. Cela vous permettre d\u2019humaniser votre marque et de faire en sorte que les spectateurs vous associent \u00e0 des moments de joie, de partage, de passion etc.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/emotion.gif\" rel=\"attachment wp-att-15176\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15176\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/emotion.gif\" alt=\"emotion\" width=\"500\" height=\"280\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Un \u00e9v\u00e9nement international Malgr\u00e9 les scandales de corruption de la Fifa, les taux d\u2019audience des matchs de football restent tr\u00e8s \u00e9lev\u00e9s. Le championnat d\u2019Europe de football 2016 est un \u00e9v\u00e9nement international qui d\u00e9passe largement les fronti\u00e8res de l\u2019Europe : 120 diffuseurs retransmettront les matchs \u00e0 plus de 150 millions de t\u00e9l\u00e9spectateurs dans le monde. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-26174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Championnat d\u2019Europe: raisons de cr\u00e9er des campagnes digitales<\/title>\n<meta name=\"description\" content=\"Le championnat europ\u00e9en d\u00e9passe les fronti\u00e8res de l&#039;Europe : 120 diffuseurs retransmettent les matchs \u00e0 plus de 150 millions de nous.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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