{"id":26325,"date":"2016-08-23T12:13:04","date_gmt":"2016-08-23T10:13:04","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/media-markt-centraliser-data\/"},"modified":"2022-06-21T10:57:09","modified_gmt":"2022-06-21T08:57:09","slug":"media-markt-centraliser-data","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/media-markt-centraliser-data\/","title":{"rendered":"La solution de Media Markt pour collecter, centraliser et organiser la data"},"content":{"rendered":"<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Qualifio-Case-MediaMarkt.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21376 alignright\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Qualifio-Case-MediaMarkt.png\" alt=\"\" width=\"360\" height=\"314\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\"><span style=\"color: #ffa500;\">Pour r\u00e9ussir son marketing digital, Media Markt optimise sa collecte de donn\u00e9es gr\u00e2ce \u00e0 Qualifio.<\/span><\/span><\/h2>\n<p><a href=\"https:\/\/www.mediamarkt.be\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media Markt<\/a> est le num\u00e9ro 1 en Europe dans la vente d&rsquo;appareils \u00e9lectroniques et \u00e9lectro-m\u00e9nagers. C&rsquo;est aussi la deuxi\u00e8me plus grande cha\u00eene de magasin du genre au monde. En Belgique, chacun des 23 magasins est g\u00e9r\u00e9 ind\u00e9pendamment : le ou la g\u00e9rant(e) est responsable de la s\u00e9lection des produits, de la gestion du personnel, mais \u00e9galement du marketing. La centralisation des donn\u00e9es collect\u00e9es en magasin garantit une vision d&rsquo;ensemble claire sur les donn\u00e9es clients pour ce g\u00e9ant de la distribution.<\/p>\n<p><span style=\"color: #53555c; font-family: 'Open Sans', serif; font-size: 1.2rem; text-transform: uppercase;\">\u00ab\u00a0Q<span style=\"text-transform: lowercase;\">ualifio est devenu un outil indispensable pour nous, aussi bien au niveau national que local et dans une optique de \u00ab\u00a0gamification\u00a0\u00bb.\u00a0<span style=\"text-transform: uppercase;\">L<\/span>a plateforme est facile d&rsquo;utilisation et le service client (helpdesk) est tr\u00e8s r\u00e9actif, ce qui a \u00e9norm\u00e9ment de valeur pour nos 23 magasins qui utilisent la plateforme au quotidien. <span style=\"text-transform: uppercase;\">Q<\/span>ualifio s&rsquo;est impos\u00e9 comme un choix \u00e9vident.\u00a0\u00bb<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-transform: uppercase;\"><b>\u2014 Jean-Christophe Lokietek<\/b>, Conversation &amp; Public relations manager<\/span><\/span><\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"5db00f0d-46d4-40c8-9ae2-e57fea0a844b\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9ussir son marketing digital, Media Markt optimise sa collecte de donn\u00e9es gr\u00e2ce \u00e0 Qualifio. Media Markt est le num\u00e9ro 1 en Europe dans la vente d&rsquo;appareils \u00e9lectroniques et \u00e9lectro-m\u00e9nagers. C&rsquo;est aussi la deuxi\u00e8me plus grande cha\u00eene de magasin du genre au monde. En Belgique, chacun des 23 magasins est g\u00e9r\u00e9 ind\u00e9pendamment : le ou [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-26325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MediaMarkt utilise Qualifio pour collecter des donn\u00e9es clients<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment MediaMarkt collecte et centralise les donn\u00e9es collect\u00e9es dans ses diff\u00e9rents magasins gr\u00e2ce \u00e0 l&#039;outil Qualifio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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