{"id":26430,"date":"2016-12-07T10:10:49","date_gmt":"2016-12-07T09:10:49","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partenariat-tom-boon\/"},"modified":"2022-08-24T16:21:42","modified_gmt":"2022-08-24T14:21:42","slug":"eggo-kitchen-partenariat-tom-boon","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/eggo-kitchen-partenariat-tom-boon\/","title":{"rendered":"Eggo Kitchen mise sur Tom Boon pour sa premi\u00e8re campagne Qualifio"},"content":{"rendered":"<p>Pour sa premi\u00e8re campagne avec Qualifio, <strong>Eggo Kitchen<\/strong> a choisi&nbsp;de mettre en avant son partenariat avec le hockeyeur belge <strong>Tom Boon<\/strong>. Cela permet \u00e0 la marque, d\u2019une part, d\u2019attirer la communaut\u00e9 d\u2019amateurs de hockeys en Belgique, et d\u2019autre part, d\u2019engager sa propre audience.<\/p>\n<p>Eggo Kitchen a donc organis\u00e9 un <strong>concours photo<\/strong>. Dans le cadre de celui-ci,&nbsp;les participants devaient soumettre une illustration de leur passion envers le hockey. Ainsi, les gagnants ont pu <strong>rencontrer Tom Boon<\/strong> et remporter du mat\u00e9riel sportif d\u00e9dicac\u00e9.<\/p>\n<h2>Les objectifs de la campagne d&rsquo;Eggo Kitchen<\/h2>\n<p>Le concours photo lanc\u00e9 par Eggo Kitchen avait diff\u00e9rents objectifs :<\/p>\n<ul>\n<li><strong>Capitaliser<\/strong> sur la notori\u00e9t\u00e9 de Tom Boon en Belgique ;<\/li>\n<li><strong>Collecter<\/strong> de nouveaux profils ;<\/li>\n<li><strong>Animer<\/strong> la communaut\u00e9 en ligne ;<\/li>\n<li><strong>Am\u00e9liorer<\/strong> l\u2019image de marque et la notori\u00e9t\u00e9 d\u2019Eggo Kitchen.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Eggo-Kitchen_Tom-Boon.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17034\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Eggo-Kitchen_Tom-Boon.png\" alt=\"Le concours photo d'Eggo Kitchen avec Tom Boon\" width=\"1694\" height=\"3780\"><\/a><\/p>\n<h2>Pourquoi on a aim\u00e9<\/h2>\n<p>Tout d\u2019abord, il s\u2019agit de la <strong>premi\u00e8re campagne<\/strong> Qualifio d\u2019Eggo Kitchen.<\/p>\n<p>Ensuite, les efforts d\u2019Eggo pour \u00e9viter la triche. La marque a choisi de faire appel \u00e0&nbsp;un <strong>jury externe<\/strong> pour d\u00e9terminer les gagnants. Les votes ne constituaient d\u00e8s lors pas le facteur unique de victoire. (Car, hormis la question d\u2019\u00e9thique, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/empecher-triche-concours\/\">emp\u00eacher la triche dans vos concours en ligne est important<\/a> pour une s\u00e9rie d\u2019autres raisons.)<\/p>\n<p>Enfin, nous avons \u00e9galement aim\u00e9 le recours au <strong>Facebook Connect<\/strong>. Celui-ci utilise les donn\u00e9es du r\u00e9seau social pour compl\u00e9ter le formulaire d\u2019identification de fa\u00e7on automatique. Cela permet au participant de passer cette \u00e9tape un peu ennuyante ou, \u00e0 tout le moins, de ne pas avoir \u00e0 entrer manuellement toutes ses informations de contact.<\/p>\n<p><em><strong>Bref, Eggo Kitchen a exploit\u00e9 un concept simple pour une campagne efficace.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour sa premi\u00e8re campagne avec Qualifio, Eggo Kitchen a choisi&nbsp;de mettre en avant son partenariat avec le hockeyeur belge Tom Boon. Cela permet \u00e0 la marque, d\u2019une part, d\u2019attirer la communaut\u00e9 d\u2019amateurs de hockeys en Belgique, et d\u2019autre part, d\u2019engager sa propre audience. Eggo Kitchen a donc organis\u00e9 un concours photo. Dans le cadre de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-26430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Succ\u00e8s Eggo Kitchen : engagement de l&#039;audience<\/title>\n<meta name=\"description\" content=\"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Succ\u00e8s Eggo Kitchen : engagement de l&#039;audience\" \/>\n<meta property=\"og:description\" content=\"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-07T09:10:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T14:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabata Vossen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\"},\"author\":{\"name\":\"Tabata Vossen\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\"},\"headline\":\"Eggo Kitchen mise sur Tom Boon pour sa premi\u00e8re campagne Qualifio\",\"datePublished\":\"2016-12-07T09:10:49+00:00\",\"dateModified\":\"2022-08-24T14:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\",\"name\":\"Succ\u00e8s Eggo Kitchen : engagement de l'audience\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg\",\"datePublished\":\"2016-12-07T09:10:49+00:00\",\"dateModified\":\"2022-08-24T14:21:42+00:00\",\"description\":\"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.\",\"breadcrumb\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qualifio.fidelodev.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engagement\",\"item\":\"https:\/\/qualifio.fidelodev.be\/fr\/blog\/category\/engagement-fr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Eggo Kitchen mise sur Tom Boon pour sa premi\u00e8re campagne Qualifio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\/\/qualifio.fidelodev.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\",\"name\":\"Tabata Vossen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8fb5904ee2dcc7c19710d9badb404bcef5c318316751b5ab015b241b320d4d4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8fb5904ee2dcc7c19710d9badb404bcef5c318316751b5ab015b241b320d4d4f?s=96&d=mm&r=g\",\"caption\":\"Tabata Vossen\"},\"sameAs\":[\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/tabata-blog.jpg\"],\"url\":\"https:\/\/qualifio.fidelodev.be\/fr\/blog\/author\/tabata-vossen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Succ\u00e8s Eggo Kitchen : engagement de l'audience","description":"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Succ\u00e8s Eggo Kitchen : engagement de l'audience","og_description":"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.","og_url":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/","og_site_name":"Qualifio","article_published_time":"2016-12-07T09:10:49+00:00","article_modified_time":"2022-08-24T14:21:42+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg","type":"image\/jpeg"}],"author":"Tabata Vossen","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Tabata Vossen","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#article","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/"},"author":{"name":"Tabata Vossen","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457"},"headline":"Eggo Kitchen mise sur Tom Boon pour sa premi\u00e8re campagne Qualifio","datePublished":"2016-12-07T09:10:49+00:00","dateModified":"2022-08-24T14:21:42+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/"},"wordCount":304,"publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg","articleSection":["Engagement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/","url":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/","name":"Succ\u00e8s Eggo Kitchen : engagement de l'audience","isPartOf":{"@id":"https:\/\/qualifio.fidelodev.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg","datePublished":"2016-12-07T09:10:49+00:00","dateModified":"2022-08-24T14:21:42+00:00","description":"Pour sa premi\u00e8re campagne Qualifio, Eggo Kitchen a choisi de mettre en avant son partenariat avec le hockeyeurTom Boon pour animer son public.","breadcrumb":{"@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#primaryimage","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-eggo-1.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.fidelodev.be\/blog\/eggo-kitchen-partners-tom-boon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.fidelodev.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Engagement","item":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/category\/engagement-fr\/"},{"@type":"ListItem","position":3,"name":"Eggo Kitchen mise sur Tom Boon pour sa premi\u00e8re campagne Qualifio"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.fidelodev.be\/#website","url":"https:\/\/qualifio.fidelodev.be\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.fidelodev.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.fidelodev.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.fidelodev.be\/#organization","name":"Qualifio","url":"https:\/\/qualifio.fidelodev.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457","name":"Tabata Vossen","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8fb5904ee2dcc7c19710d9badb404bcef5c318316751b5ab015b241b320d4d4f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb5904ee2dcc7c19710d9badb404bcef5c318316751b5ab015b241b320d4d4f?s=96&d=mm&r=g","caption":"Tabata Vossen"},"sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/tabata-blog.jpg"],"url":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/author\/tabata-vossen\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/posts\/26430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/comments?post=26430"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/posts\/26430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/media\/26431"}],"wp:attachment":[{"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/media?parent=26430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/categories?post=26430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.fidelodev.be\/fr\/wp-json\/wp\/v2\/tags?post=26430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}