{"id":26520,"date":"2017-02-03T14:28:59","date_gmt":"2017-02-03T13:28:59","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/etude-cas-de-standaard\/"},"modified":"2017-02-03T14:28:59","modified_gmt":"2017-02-03T13:28:59","slug":"etude-cas-de-standaard","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/etude-cas-de-standaard\/","title":{"rendered":"De Standaard : Quand l&#8217;actualit\u00e9 politique devient interactive"},"content":{"rendered":"<h2>De Standaard utilise des modules interactifs pour cr\u00e9er de l&rsquo;engagement autour de son actu politique.<\/h2>\n<p><strong>Le client :<\/strong> <a href=\"http:\/\/www.standaard.be\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>De Standaard<\/em><\/a> cr\u00e9e de nombreuses campagnes interactives afin d\u2019<a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/15-exemples-contenu-interactif-elections\/\" target=\"blank\" rel=\"noopener noreferrer\"><strong>aborder l&rsquo;actu politique de mani\u00e8re originale<\/strong><\/a>. Ces campagnes, si elles sont souvent divertissantes, constituent toujours du contenu purement \u00e9ditorial. Il ne s\u2019agit pas d\u2019organiser des concours, mais bien d\u2019<strong>offrir de l\u2019interaction<\/strong> et du fun. Le tout en prolongeant la mission de <em>De Standaard<\/em> en tant que m\u00e9dia : <strong>informer<\/strong> ses lecteurs.<\/p>\n<h5><span style=\"font-weight: 400\">\u00ab\u00a0N<span style=\"text-transform: lowercase\">ous avions besoin de pouvoir mettre sur pied diff\u00e9rents formats de fa\u00e7on intuitive, afin d&rsquo;\u00e9conomiser sur le temps de d\u00e9veloppement. <span style=\"text-transform: uppercase\">D<\/span>ans le contexte \u00e9ditorial d\u2019aujourd\u2019hui, caract\u00e9ris\u00e9 par un rythme effr\u00e9n\u00e9, il s\u2019agit d\u2019un temps pr\u00e9cieux que nous ne pouvons pas nous permettre de perdre.\u00a0\u00bb<\/span><\/span><\/h5>\n<p><span style=\"font-weight: 400\"><span style=\"text-transform: uppercase\"><b>\u2014 Andy Stevens<\/b>, Special Projects Editor<\/span><\/span><\/p>\n<p style=\"text-align: center\"><a id=\"classiccontent\" class=\"btnblog\" href=\"https:\/\/manager.qualifio.fidelodev.be\/library\/landing_page\/emails\/de-standaard-fr.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Je d\u00e9couvre le cas client !<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Standaard utilise des modules interactifs pour cr\u00e9er de l&rsquo;engagement autour de son actu politique. Le client : De Standaard cr\u00e9e de nombreuses campagnes interactives afin d\u2019aborder l&rsquo;actu politique de mani\u00e8re originale. Ces campagnes, si elles sont souvent divertissantes, constituent toujours du contenu purement \u00e9ditorial. Il ne s\u2019agit pas d\u2019organiser des concours, mais bien d\u2019offrir [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-26520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Standaard : Quand l&#8217;actualit\u00e9 politique devient interactive - Qualifio<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 Qualifio, De Standaard cr\u00e9e de nombreuses campagnes interactives afin d\u2019aborder les sujets politiques de mani\u00e8re originale.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Standaard : Quand l&#8217;actualit\u00e9 politique devient interactive - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 Qualifio, De Standaard cr\u00e9e de nombreuses campagnes interactives afin d\u2019aborder les sujets politiques de mani\u00e8re originale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-03T13:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/case-study_De-Standaard-1.jpg\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabata Vossen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/\"},\"author\":{\"name\":\"Tabata Vossen\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\"},\"headline\":\"De Standaard : Quand l&#8217;actualit\u00e9 politique devient interactive\",\"datePublished\":\"2017-02-03T13:28:59+00:00\",\"dateModified\":\"2017-02-03T13:28:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner-34.jpg\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/case-study-de-standaard\/\",\"name\":\"De Standaard : Quand l&#8217;actualit\u00e9 politique devient interactive - 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