{"id":26635,"date":"2017-04-18T14:24:12","date_gmt":"2017-04-18T12:24:12","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-reference-strategie-data\/"},"modified":"2022-06-21T10:03:02","modified_gmt":"2022-06-21T08:03:02","slug":"qualifio-reference-strategie-data","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/qualifio-reference-strategie-data\/","title":{"rendered":"Pourquoi Qualifio est la plateforme de r\u00e9f\u00e9rence pour votre collecte de donn\u00e9es"},"content":{"rendered":"<p>\u00c0 mesure que la technologie \u00e9volue, les organisations sont forc\u00e9es de (re)penser leur strat\u00e9gie et leur mani\u00e8re\u00a0de collecter, stocker, analyser et mon\u00e9tiser les donn\u00e9es. <strong>Un bonne strat\u00e9gie de collecte de donn\u00e9es est donc essentielle<\/strong> afin de d\u00e9velopper votre data-driven marketing et de prendre des d\u00e9cisions \u00e9clair\u00e9es concernant votre entreprise. Cela permet \u00e9galement \u00e0 votre organisation de <strong>comprendre votre audience<\/strong> et d\u2019ainsi <strong>optimiser vos initiatives marketing<\/strong>, campagne apr\u00e8s campagne. Ces donn\u00e9es doivent \u00eatre partag\u00e9es et g\u00e9r\u00e9es de mani\u00e8re syst\u00e9matique et judicieuse dans l\u2019ensemble de votre organisation ; des<strong> silos doivent donc \u00eatre bris\u00e9s<\/strong>. En m\u00eame temps, nous savons bien que les questions de vie priv\u00e9e et de s\u00e9curit\u00e9 autour de la collecte de donn\u00e9es ne font que s\u2019intensifier.<\/p>\n<p>Les campagnes Qualifio sont une opportunit\u00e9 de <strong>collecter des donn\u00e9es et\u00a0engager<\/strong> les consommateurs \u00e0 un niveau plus profond pour\u00a0les <strong>convertir en prospects qualifi\u00e9s<\/strong>. Ainsi, Qualifio vous permet de r\u00e9duire vos d\u00e9penses, de collecter des donn\u00e9es de meilleure qualit\u00e9 et de comprendre mieux que jamais votre audience.<!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"40f05056-e9d2-4b5e-9b79-529dbc23bd51\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 mesure que la technologie \u00e9volue, les organisations sont forc\u00e9es de (re)penser leur strat\u00e9gie et leur mani\u00e8re\u00a0de collecter, stocker, analyser et mon\u00e9tiser les donn\u00e9es. Un bonne strat\u00e9gie de collecte de donn\u00e9es est donc essentielle afin de d\u00e9velopper votre data-driven marketing et de prendre des d\u00e9cisions \u00e9clair\u00e9es concernant votre entreprise. Cela permet \u00e9galement \u00e0 votre organisation [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-26635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi une plateforme de collecte de donn\u00e9es ? | Qualifio<\/title>\n<meta name=\"description\" content=\"Avec Qualifio, optez pour une strat\u00e9gie data qui vous permet de r\u00e9duire vos d\u00e9penses, de collecter des donn\u00e9es de qualit\u00e9 et de comprendre votre audience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi une plateforme de collecte de donn\u00e9es ? | Qualifio\" \/>\n<meta property=\"og:description\" content=\"Avec Qualifio, optez pour une strat\u00e9gie data qui vous permet de r\u00e9duire vos d\u00e9penses, de collecter des donn\u00e9es de qualit\u00e9 et de comprendre votre audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T12:24:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T08:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/ebook-data-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabata Vossen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/\"},\"author\":{\"name\":\"Tabata Vossen\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\"},\"headline\":\"Pourquoi Qualifio est la plateforme de r\u00e9f\u00e9rence pour votre collecte de donn\u00e9es\",\"datePublished\":\"2017-04-18T12:24:12+00:00\",\"dateModified\":\"2022-06-21T08:03:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/ebook-data-blog.jpg\",\"articleSection\":[\"Collecte de donn\u00e9es\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/qualifio-data-collection-strategy\/\",\"name\":\"Pourquoi une plateforme de collecte de donn\u00e9es ? 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