{"id":26705,"date":"2017-05-26T10:26:57","date_gmt":"2017-05-26T08:26:57","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/etude-cas-eggo-kitchen\/"},"modified":"2017-05-26T10:26:57","modified_gmt":"2017-05-26T08:26:57","slug":"etude-cas-eggo-kitchen","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/etude-cas-eggo-kitchen\/","title":{"rendered":"Vid\u00e9o | Segmentation client et communication sur mesure pour \u00c8ggo Kitchen"},"content":{"rendered":"<p style=\"text-align: center\">\n<h2><span style=\"color: #f7a932\">\u00c8ggo Kitchen mise sur le marketing interactif pour comprendre et segmenter son audience.<br \/>\n<\/span><\/h2>\n<p><strong>Le client :\u00a0<\/strong><a href=\"http:\/\/www.eggo.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c8ggo<\/a>\u00a0est une enseigne de cuisine belge, qui existe depuis maintenant 10 ans. Avec 45 magasins partout en Belgique ainsi que des succursales au Luxembourg et en Espagne, ce cuisiniste compte environ 400 collaborateurs \u2014 pour un total de 15,000 cuisines vendues chaque ann\u00e9e.\u00a0Tout va pour le mieux, n&rsquo;est-ce pas ? Comme tout acteur de la distribution aujourd&rsquo;hui, \u00c8ggo rencontre des challenges&#8230;<\/p>\n<h5>\u00ab\u00a0L<span style=\"text-transform: lowercase\">a cuisine est un march\u00e9 qui a un cycle de renouvellement tr\u00e8s long : les belges ach\u00e8tent une nouvelle cuisine tous les quinze ou vingt ans en moyenne. <span style=\"text-transform: uppercase\">n<\/span>otre challenge principal r\u00e9side donc dans le fait de r\u00e9ussir \u00e0 garder contact avec nos clients actuels et potentiels de mani\u00e8re r\u00e9currente.\u00a0\u00bb<\/span><\/h5>\n<p><span style=\"text-transform: uppercase\"><b>\u2014 G\u00c9RALDINE VERBAERT<\/b>, DIGITAL TEAM LEAD<\/span><\/p>\n<p style=\"text-align: center\"><a id=\"classiccontent\" class=\"btnblog\" href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/case_study_eggo-kitchen-FR-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Je d\u00e9couvre le cas client !<\/a><\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/qualifio-case-eggo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23046 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/qualifio-case-eggo.png\" alt=\"Eggo Kitchen x Qualifio\" width=\"360\" height=\"314\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8ggo Kitchen mise sur le marketing interactif pour comprendre et segmenter son audience. Le client :\u00a0\u00c8ggo\u00a0est une enseigne de cuisine belge, qui existe depuis maintenant 10 ans. Avec 45 magasins partout en Belgique ainsi que des succursales au Luxembourg et en Espagne, ce cuisiniste compte environ 400 collaborateurs \u2014 pour un total de 15,000 cuisines [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-26705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentation client et communication sur mesure pour \u00c8ggo Kitchen<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez en vid\u00e9o comment le cuisiniste \u00c8ggo segmente sa base de donn\u00e9es client et personnalise ses flux de communication gr\u00e2ce au marketing interactif.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation client et communication sur mesure pour \u00c8ggo Kitchen\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez en vid\u00e9o comment le cuisiniste \u00c8ggo segmente sa base de donn\u00e9es client et personnalise ses flux de communication gr\u00e2ce au marketing interactif.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/video-case-study-eggo-kitchen\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-26T08:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner-cs-eggo-fb-1.png\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" 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