{"id":26998,"date":"2017-12-11T10:17:27","date_gmt":"2017-12-11T09:17:27","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/jeu-mecanique-jackpot-studieshop\/"},"modified":"2017-12-11T10:17:27","modified_gmt":"2017-12-11T09:17:27","slug":"jeu-mecanique-jackpot-studieshop","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/jeu-mecanique-jackpot-studieshop\/","title":{"rendered":"Un jeu bas\u00e9 sur la m\u00e9canique du Jackpot avec Studieshop.be"},"content":{"rendered":"<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/qualifio-case-studieshop-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-21376 size-full\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/qualifio-case-studieshop-1.png\" alt=\"Studieshop.be\" width=\"360\" height=\"314\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400\"><span style=\"color: #ffa500\">Pour gagner des fans Facebook, Studieshop.be mise sur le marketing interactif.<\/span><\/span><\/h2>\n<p><strong>Le client :<\/strong>\u00a0<a href=\"https:\/\/www.studieshop.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">Studieshop.be<\/a> est une boutique en ligne via laquelle \u00e9tudiants et enseignants peuvent acheter des manuels et autres fournitures scolaires pour la rentr\u00e9e des classes. Pas le produit le plus sexy pour les jeunes, n\u2019est-ce pas ? C\u2019est exactement ce que s\u2019est dit Ivan Coeckelbergh, Directeur G\u00e9n\u00e9ral de Studieshop.be. <strong>Son objectif ?<\/strong> Changer la conversation et augmenter la visibilit\u00e9 de la marque en projetant une image \u201ccool\u201d.<\/p>\n<h5><span style=\"font-weight: 400\">\u00ab\u00a0N<span style=\"text-transform: lowercase\">ous venions de cr\u00e9er une <span style=\"text-transform: uppercase\">P<\/span>age <span style=\"text-transform: uppercase\">F<\/span>acebook afin de pouvoir communiquer avec notre groupe cible compos\u00e9 de jeunes. <span style=\"text-transform: uppercase\">M<\/span>ais comment attirer leur attention et discuter avec eux tout au long de l&rsquo;ann\u00e9e alors qu&rsquo;ils n&rsquo;ont besoin de nous qu&rsquo;une fois par an ?\u00a0\u00bb<\/span><\/span><\/h5>\n<p><span style=\"font-weight: 400\"><span style=\"text-transform: uppercase\"><b>\u2014 IVAN COECKELBERGH<\/b>, DIRECTEUR G\u00c9N\u00c9RAL<\/span><\/span><\/p>\n<p style=\"text-align: center\"><a id=\"classiccontent\" class=\"btnblog\" href=\"https:\/\/files.qualifio.fidelodev.be\/library\/dev\/emails\/blog\/case_study_studieshop-fr.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Je d\u00e9couvre le cas client !<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center\"><span style=\"font-weight: 400\">Int\u00e9ress\u00e9(e) par cette m\u00e9canique ?<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Pour gagner des fans Facebook, Studieshop.be mise sur le marketing interactif. Le client :\u00a0Studieshop.be est une boutique en ligne via laquelle \u00e9tudiants et enseignants peuvent acheter des manuels et autres fournitures scolaires pour la rentr\u00e9e des classes. Pas le produit le plus sexy pour les jeunes, n\u2019est-ce pas ? C\u2019est exactement ce que s\u2019est dit [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-26998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client : la campagne Jackpot de Studieshop.be | Qualifio<\/title>\n<meta name=\"description\" content=\"Pour gagner des fans Facebook et engager son audience, Studieshop.be mise sur le marketing interactif et la segmentation. D\u00e9couvrez le cas client !\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client : la campagne Jackpot de Studieshop.be | Qualifio\" \/>\n<meta property=\"og:description\" content=\"Pour gagner des fans Facebook et engager son audience, Studieshop.be mise sur le marketing interactif et la segmentation. 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