{"id":27583,"date":"2018-06-01T15:38:24","date_gmt":"2018-06-01T13:38:24","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/ebook-medias-utilisent-interaction-engager-segmenter-monetiser-audiences\/"},"modified":"2022-06-20T17:19:42","modified_gmt":"2022-06-20T15:19:42","slug":"ebook-medias-utilisent-interaction-engager-segmenter-monetiser-audiences","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/ebook-medias-utilisent-interaction-engager-segmenter-monetiser-audiences\/","title":{"rendered":"Comment les groupes m\u00e9dias Europ\u00e9ens utilisent l&#8217;interaction pour engager, segmenter &#038; mon\u00e9tiser leurs audiences"},"content":{"rendered":"<p>Ces 10 dernie\u0300res anne\u0301es, les groupes me\u0301dias ont fait face a\u0300 un <strong>nombre grandissant de de\u0301fis pour re\u0301ussir leur transformation digitale<\/strong> : baisse de l\u2019audience des me\u0301dias traditionnels, adaptation de la re\u0301daction aux nouveaux formats et canaux digitaux, difficulte\u0301 a\u0300 mone\u0301tiser les contenus sur le web et sur le mobile, concurrence fe\u0301roce de Facebook &amp; Google concernant les revenus publicitaires, etc.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24909 size-medium\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2018-06-01-a\u0300-15.30.21-450x141.png\" alt=\"media-ebook-qualifio-campagne-exemple-2018\" width=\"450\" height=\"141\" \/><\/a><\/p>\n<p>Ces challenges ont e\u0301te\u0301 releve\u0301s a\u0300 diffe\u0301rents niveaux : re\u0301daction, marketing, data, ventes publicitaires, etc. Des projets ambitieux ont e\u0301te\u0301 lance\u0301s et des plateformes techniques ont e\u0301te\u0301 adopte\u0301es pour s\u2019adapter a\u0300 ces nouveaux de\u0301fis et au perpe\u0301tuel changement : adoption de nouveaux outils de publication, meilleure connaissance et segmentation des audiences, nouveaux formats publicitaires, etc.<\/p>\n<p><strong>L\u2019utilisation de la plateforme Qualifio dans une maison d\u2019\u00e9dition ou un groupe m\u00e9dia contribue \u00e0 r\u00e9pondre \u00e0 certains de ces d\u00e9fis :<\/strong><\/p>\n<ul>\n<li><strong>Ge\u0301ne\u0301rer des prospects<\/strong> et des lecteurs qui pourront petit a\u0300 petit e\u0302tre transforme\u0301s en abonne\u0301s payants<\/li>\n<li>Offrir aux annonceurs des <strong>formats publicitaire innovants<\/strong> sur des multiples canaux<\/li>\n<li>Amener <strong>davantage d\u2019interactivite\u0301 et de viralite\u0301<\/strong> aux contenus<\/li>\n<li>Mieux connai\u0302tre et <strong>segmenter ses audiences<\/strong><\/li>\n<\/ul>\n<p>Dans cet ebook, nous avons se\u0301lectionne\u0301 les meilleurs exemples de campagnes parmi nos clients me\u0301dias qui ont opte\u0301 pour des contenus interactifs au lieu de statiques dans le but d\u2019atteindre leurs objectifs marketing.<br \/>D\u00e9couvrez comment\u00a0Eurosport, Euronews, Gulli, De Standaard, France T\u00e9l\u00e9visions, RTL Belgium, M6, El Pa\u00eds et bien d&rsquo;autres utilisent la plateforme Qualifio. :<!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"1e8847ee-0f3a-46f3-82e8-c9a03bbc1bda\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ces 10 dernie\u0300res anne\u0301es, les groupes me\u0301dias ont fait face a\u0300 un nombre grandissant de de\u0301fis pour re\u0301ussir leur transformation digitale : baisse de l\u2019audience des me\u0301dias traditionnels, adaptation de la re\u0301daction aux nouveaux formats et canaux digitaux, difficulte\u0301 a\u0300 mone\u0301tiser les contenus sur le web et sur le mobile, concurrence fe\u0301roce de Facebook &amp; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-27583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Ebook] L&#039;interaction pour engager, segmenter &amp; mon\u00e9tiser son audience<\/title>\n<meta name=\"description\" content=\"Ces 10 dernie\u0300res anne\u0301es, les groupes me\u0301dias ont fait face a\u0300 un nombre grandissant de de\u0301fis pour re\u0301ussir leur transformation digitale...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Ebook] L&#039;interaction pour engager, segmenter &amp; 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