{"id":27648,"date":"2018-06-25T14:38:23","date_gmt":"2018-06-25T12:38:23","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/40-campagnes-interactives-annonceurs\/"},"modified":"2022-08-23T12:38:05","modified_gmt":"2022-08-23T10:38:05","slug":"40-campagnes-interactives-annonceurs","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/40-campagnes-interactives-annonceurs\/","title":{"rendered":"40 campagnes de publicit\u00e9s interactives pour s\u00e9duire les annonceurs"},"content":{"rendered":"<p>Aujourd\u2019hui, c\u2019est une \u00e9vidence : <strong>la publicit\u00e9 display, utilis\u00e9e seule, ne peut plus vraiment apporter de b\u00e9n\u00e9fices<\/strong> suffisants. En fait, elle pourrait m\u00eame faire fuire les utilisateurs, ceux-ci devenant de plus en plus frustr\u00e9s par les innombrables pop-ups, overlays, vid\u00e9os en autoplay et autres publicit\u00e9s qui leur sont impos\u00e9es chaque jour. En cons\u00e9quence, la confiance des consommateurs dans la publicit\u00e9 en ligne diminue, tandis que l\u2019utilisation des bloqueurs de publicit\u00e9s (<em><a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/ad-blockers-marketing-de-contenu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad blockers<\/a><\/em>) ne fait qu\u2019augmenter. <strong>Dans ce contexte, que pouvez-vous offrir \u00e0 vos annonceurs pour vous d\u00e9marquer ?<\/strong><\/p>\n<p>Vous travaillez pour un m\u00e9dia et \u00eates \u00e0 la recherche de nouveaux moyens de g\u00e9n\u00e9rer des revenus publicitaires ? <strong>Vous souhaitez trouver de nouveaux formats publicitaires, plus cr\u00e9atifs et moins intrusifs ?<\/strong> Comment cr\u00e9er du contenu qui soit \u00e0 la fois utile \u00e0 vos annonceurs et qui vous permette de proposer une exp\u00e9rience interactive \u00e0 vos lecteurs ?<\/p>\n<p><strong>La solution ? La publicit\u00e9 interactive !<\/strong> Les <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/engage\/catalogue\/\" target=\"_blank\" rel=\"noopener noreferrer\">campagnes interactives<\/a> peuvent rev\u00eatir de nombreuses formes diff\u00e9rentes. Leur point commun ? Leur capacit\u00e9 \u00e0 engager les consommateurs et \u00e0 cr\u00e9er une exp\u00e9rience de marque plus forte, plus m\u00e9morable. Et c\u2019est encore plus vrai lorsqu\u2019on compare ces formats \u00e0 l\u2019exp\u00e9rience passive qu\u2019est celle de voir une publicit\u00e9 display \u201cclassique\u201d.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #f7a932;\">D\u00e9couvrez des cas concrets et des exemples de campagnes de publicit\u00e9s interactives qui vous aideront \u00e0 s\u00e9duire les annonceurs !<\/span><\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"f34dca4c-deca-4dc4-aa72-c0fd26d66805\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, c\u2019est une \u00e9vidence : la publicit\u00e9 display, utilis\u00e9e seule, ne peut plus vraiment apporter de b\u00e9n\u00e9fices suffisants. En fait, elle pourrait m\u00eame faire fuire les utilisateurs, ceux-ci devenant de plus en plus frustr\u00e9s par les innombrables pop-ups, overlays, vid\u00e9os en autoplay et autres publicit\u00e9s qui leur sont impos\u00e9es chaque jour. En cons\u00e9quence, la confiance [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-27648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagnes publicitaires interactives pour s\u00e9duire les annonceurs<\/title>\n<meta name=\"description\" content=\"Vous travaillez pour un m\u00e9dia et cherchez de nouveaux moyens de g\u00e9n\u00e9rer des revenus publicitaires ? D\u00e9couvrez la publicit\u00e9 interactive !\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagnes publicitaires interactives pour s\u00e9duire les annonceurs\" \/>\n<meta property=\"og:description\" content=\"Vous travaillez pour un m\u00e9dia et cherchez de nouveaux moyens de g\u00e9n\u00e9rer des revenus publicitaires ? D\u00e9couvrez la publicit\u00e9 interactive !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-25T12:38:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T10:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/40-interactive-campaigns-media-fb-1.png\" \/>\n<meta name=\"author\" content=\"Tabata Vossen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabata Vossen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/\"},\"author\":{\"name\":\"Tabata Vossen\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/ac1182c1b7d9f5dbf0fa8f9695549457\"},\"headline\":\"40 campagnes de publicit\u00e9s interactives pour s\u00e9duire les annonceurs\",\"datePublished\":\"2018-06-25T12:38:23+00:00\",\"dateModified\":\"2022-08-23T10:38:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/40-interactive-campaigns-media-blog.jpg\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/\",\"name\":\"Campagnes publicitaires interactives pour s\u00e9duire les annonceurs\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/40-interactive-campaigns-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/40-interactive-campaigns-media-blog.jpg\",\"datePublished\":\"2018-06-25T12:38:23+00:00\",\"dateModified\":\"2022-08-23T10:38:05+00:00\",\"description\":\"Vous travaillez pour un m\u00e9dia et cherchez de nouveaux moyens de g\u00e9n\u00e9rer des revenus publicitaires ? 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