{"id":28188,"date":"2019-04-12T14:38:28","date_gmt":"2019-04-12T12:38:28","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/data-management-platform-dmp-respect-vie-privee\/"},"modified":"2022-06-20T16:36:59","modified_gmt":"2022-06-20T14:36:59","slug":"data-management-platform-dmp-respect-vie-privee","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/data-management-platform-dmp-respect-vie-privee\/","title":{"rendered":"[E-book] La Data Management Platform (DMP) &#038; le respect de la vie priv\u00e9e"},"content":{"rendered":"<p><strong>Si l\u2019obtention du consentement de l\u2019utilisateur quant \u00e0 l\u2019utilisation de ses donn\u00e9es personnelles est l\u2019un des \u00e9l\u00e9ments cl\u00e9s du RGPD, s\u2019applique-t-il pour autant au traitement de ces donn\u00e9es via une <em>Data Management Platform<\/em> ? Qu\u2019en est-il alors du r\u00e8glement <em>e-Privacy<\/em> ? D\u00e9couvrez-en plus dans notre tout nouvel e-book, \u00e9crit en collaboration avec Lex4u !<\/strong><\/p>\n<p>Lors d\u2019un pr\u00e9c\u00e9dent article, nous vous avions expliqu\u00e9 <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/quest-ce-quune-dmp\/\" target=\"_blank\" rel=\"noopener noreferrer\">ce qu\u2019est une Data Management Platform<\/a>. Son objectif ? Cr\u00e9er des segments d\u2019audience sur base d\u2019informations provenant de diff\u00e9rentes sources. Ces donn\u00e9es sont stock\u00e9es de mani\u00e8re anonymis\u00e9e ou pseudonymis\u00e9e, via un identifiant unique ou l\u2019utilisation d\u2019un traceur d\u2019information (cookies, Facebook pixel, etc.).<\/p>\n<p>En collaboration avec Fr\u00e9d\u00e9ric Dechamps et Nathan Vanhelleputte, avocats au cabinet <a href=\"http:\/\/www.lex4u.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lex4u<\/a>, nous vous proposons un e-book d\u00e9di\u00e9 \u00e0 la DMP et comment celle-ci est soumise aux r\u00e8gles du RGPD et de l\u2019<em>e-Privacy<\/em>, avec des exemples concrets.<\/p>\n<p><strong>Que sont des donn\u00e9es <em>first<\/em>, <em>second<\/em> et <em>third party<\/em> pour une DMP ? Quels sont les effets du RGPD et de l\u2019<em>e-Privacy<\/em> sur la <em>Data Management Platform<\/em> ? Nous vous expliquons tout dans notre e-book !<\/strong><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"6f91e74b-354b-48ce-866e-064d4f51f251\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si l\u2019obtention du consentement de l\u2019utilisateur quant \u00e0 l\u2019utilisation de ses donn\u00e9es personnelles est l\u2019un des \u00e9l\u00e9ments cl\u00e9s du RGPD, s\u2019applique-t-il pour autant au traitement de ces donn\u00e9es via une Data Management Platform ? Qu\u2019en est-il alors du r\u00e8glement e-Privacy ? D\u00e9couvrez-en plus dans notre tout nouvel e-book, \u00e9crit en collaboration avec Lex4u ! Lors [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":28189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-28188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[E-book] Data Management Platform (DMP) et respect de la vie priv\u00e9e<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre e-book sur la Data Management Platform et le respect de la vie priv\u00e9e, en collaboration avec le cabinet d&#039;avocats Lex4u.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[E-book] Data Management Platform (DMP) et respect de la vie priv\u00e9e\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre e-book sur la Data Management Platform et le respect de la vie priv\u00e9e, en collaboration avec le cabinet d&#039;avocats Lex4u.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/data-management-platform-data-privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T12:38:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T14:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_facebook_ebook_dmp_2-1.jpg\" \/>\n<meta name=\"author\" content=\"Estelle Van de Velde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Van de Velde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/data-management-platform-data-privacy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/data-management-platform-data-privacy\/\"},\"author\":{\"name\":\"Estelle Van de Velde\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988\"},\"headline\":\"[E-book] La Data Management Platform (DMP) &#038; 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