{"id":28503,"date":"2019-08-01T11:49:18","date_gmt":"2019-08-01T09:49:18","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/40-idees-campagnes-marketing-interactives-marques-europeennes\/"},"modified":"2022-09-29T15:21:45","modified_gmt":"2022-09-29T13:21:45","slug":"40-idees-campagnes-marketing-interactives-marques-europeennes","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/40-idees-campagnes-marketing-interactives-marques-europeennes\/","title":{"rendered":"40 id\u00e9es de campagnes marketing interactives de grandes marques europ\u00e9ennes"},"content":{"rendered":"<p><strong>Aujourd&rsquo;hui, nous vous proposons 40 id\u00e9es de campagnes marketing interactives pour vous aider \u00e0 booster votre marketing et g\u00e9n\u00e9rer des prospects.<\/strong><\/p>\n<p>Le <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/blog\/marketing-interactif-exemples-de-grandes-marques\/\">marketing interactif<\/a> pr\u00e9sente de nombreuses opportunit\u00e9s en termes d&rsquo;engagement, de collecte de donn\u00e9es et de visibilit\u00e9 pour votre marque. Quel que soit le secteur dans lequel vous travaillez (<a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/stib-contenu-interactif-reseaux-sociaux\/\">transports<\/a>, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/5-idees-marketing-automobile\/\">automobile<\/a>, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/jeu-mecanique-jackpot-studieshop\/\">\u00e9ducation<\/a>, <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/tourisme-personnalisation-marketing\/\">voyages<\/a>, etc.), les formats quiz, concours, tests de personnalit\u00e9, battle, sondages et autres vous aideront \u00e0 diff\u00e9rencier votre contenu, attirer l\u2019attention et rentabiliser vos efforts marketings. Voici donc 40 id\u00e9es de campagnes interactives faciles \u00e0 cr\u00e9er que vos audiences vont adorer !<\/p>\n<p style=\"text-align: center;\"><a class=\"btnblog\" href=\"#ebook\">D\u00e9couvrez 40 id\u00e9es de campagnes interactives<\/a><\/p>\n<h2><span style=\"color: #f7a932;\">1.<\/span> Le formulaire personnalis\u00e9 pour collecter des donn\u00e9es<\/h2>\n<p>Tout comme <a href=\"https:\/\/www.loreal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;Or\u00e9al<\/a>, r\u00e9alisez un formulaire pour collecter des donn\u00e9es sur votre audience et offrez leur une r\u00e9compense en \u00e9change (\u00e9chantillon, cadeau, promotion, etc.).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29167\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/40-idees-campagnes-marketing-interactives-grandes-marques-europennes.png\" alt=\"40-idees-campagnes-marketing-interactives-grandes-marques-europennes\" width=\"2055\" height=\"1184\" \/><\/p>\n<ul>\n<li>Collectez des <strong>donn\u00e9es \u00ab classiques \u00bb<\/strong> (date de naissance, num\u00e9ro de t\u00e9l\u00e9phone, e-mail, etc.) mais \u00e9galement des <strong>informations pr\u00e9cises relatives \u00e0 votre business<\/strong> (mod\u00e8le de voiture, couleur de cheveux, animaux de compagnie, ect.) ;<\/li>\n<li>Utilisez le <em>Facebook Connect<\/em> ou votre SSO (<em>Single Sign-On<\/em>) pour un <strong>remplissage automatique du formulaire<\/strong> ;<\/li>\n<li>R\u00e9coltez de <strong>nouveaux fans Facebook<\/strong> gr\u00e2ce \u00e0 un opt-in de type\u00a0<em>Facebook Like <\/em>;<\/li>\n<li>Ajoutez un <strong>opt-in pour votre newsletter<\/strong> ou celles de vos partenaires ;<\/li>\n<li>Envoyez toutes les <strong>donn\u00e9es collect\u00e9es vers votre CRM<\/strong> ;<\/li>\n<li>Personnalisez l&rsquo;apparence de votre formulaire.<\/li>\n<\/ul>\n<h2><span style=\"color: #f7a932;\">2.<\/span> Le concours photo avec vote de la communaut\u00e9<\/h2>\n<p>Laissez votre audience s&rsquo;exprimer comme <a href=\"https:\/\/www.purina.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purina<\/a> ! Proposez \u00e0 vos internautes de partager leurs exp\u00e9riences en postant une ou plusieurs photos. Faites ensuite voter la communaut\u00e9 pour la photo la plus originale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29172\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/40-idees-campagnes-marketing-interactives-grandes-marques-europennes-purina-3.png\" alt=\"40-idees-campagnes-marketing-interactives-grandes-marques-europennes-purina\" width=\"2055\" height=\"1185\" \/><\/p>\n<ul>\n<li>Choisissez entre <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/nouvelles-galeries-templates\/\">8 diff\u00e9rents formats de galeries<\/a> et diff\u00e9rents m\u00e9canismes de vote (likes Facebook, points, \u00e9toiles, etc.);<\/li>\n<li><strong>Personnalisez<\/strong> les options de partage sur les r\u00e9seaux sociaux ;<\/li>\n<li><strong>Mod\u00e9rez<\/strong> les photos avant ou apr\u00e8s publication ;<\/li>\n<li>Acc\u00e9dez \u00e0 un <strong>espace de stockage illimit\u00e9<\/strong>.<\/li>\n<\/ul>\n<h2><span style=\"color: #f7a932;\">3.<\/span> L&rsquo;incontournable test de personnalit\u00e9<\/h2>\n<p>Comme <a href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Decathlon<\/a>, imaginez un test de personnalit\u00e9 et faites d\u00e9couvrir \u00e0 vos internautes le profil qui leur correspond en fonction de leurs r\u00e9ponses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29173\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/40-idees-campagnes-marketing-interactives-grandes-marques-europennes-decathlon.png\" alt=\"40-idees-campagnes-marketing-interactives-grandes-marques-europennes-decathlon\" width=\"2055\" height=\"1185\" \/><\/p>\n<ul>\n<li>Affichez des <strong>offres personnalis\u00e9es<\/strong> en fonction du profil obtenu ;<\/li>\n<li><strong>Adapter les questions<\/strong> en fonction des r\u00e9ponses des participants ;<\/li>\n<li>Ins\u00e9rez vos <strong>codes de tracking<\/strong> et <strong>ciblez vos publicit\u00e9s<\/strong> en fonction du profil obtenu ;<\/li>\n<li>Personnalisez les <strong>options de partage sur les r\u00e9seaux sociaux\u00a0<\/strong>et incitez vos participants \u00e0 partager leur profil.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Decathlon, Fleurance Nature, L&rsquo;Or\u00e9al, Lays&#8230; d\u00e9couvrez 40 exemples de campagnes marketing interactives r\u00e9alis\u00e9es par les plus grandes marques europ\u00e9ennes !<\/strong><\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div id=\"ebook\" class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"a2d14234-62ba-4558-bcf0-54a9f579c3af\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, nous vous proposons 40 id\u00e9es de campagnes marketing interactives pour vous aider \u00e0 booster votre marketing et g\u00e9n\u00e9rer des prospects. Le marketing interactif pr\u00e9sente de nombreuses opportunit\u00e9s en termes d&rsquo;engagement, de collecte de donn\u00e9es et de visibilit\u00e9 pour votre marque. Quel que soit le secteur dans lequel vous travaillez (transports, automobile, \u00e9ducation, voyages, etc.), [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-28503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Id\u00e9es de campagnes de marketing interactif de grandes marques<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 40 id\u00e9es de marketing et de contenu interactifs pour vous aider \u00e0 dynamiser vos campagnes et g\u00e9n\u00e9rer plus de prospects.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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