{"id":28753,"date":"2019-10-15T09:41:02","date_gmt":"2019-10-15T07:41:02","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/outils-data-marketing\/"},"modified":"2019-10-15T09:41:02","modified_gmt":"2019-10-15T07:41:02","slug":"outils-data-marketing","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/outils-data-marketing\/","title":{"rendered":"Quels outils de data marketing les m\u00e9dias devraient-ils utiliser ?"},"content":{"rendered":"

Alors que les \u00e9diteurs du monde entier sont en constante \u00e9volution pour cr\u00e9er du contenu pertinent et engager leurs audiences, la collecte et l’exploitation des donn\u00e9es de leurs lecteurs sont de plus en plus importantes. Apr\u00e8s avoir demand\u00e9 \u00e0 nos experts m\u00e9dias quels outils ils utilisent dans leurs strat\u00e9gies data marketing, nous avons eu l’id\u00e9e de cette infographie.<\/p>\n

Avec le MarTech Landscape Supergraphic<\/a> pour r\u00e9f\u00e9rence, et dans un effort de simplification de l’information, nous avons rassembl\u00e9 une s\u00e9lection des meilleurs outils de data marketing que vous devriez probablement utiliser si vous travaillez dans le secteur des m\u00e9dias.<\/p>\n

\"data-marketing-infographie\"<\/p>\n

Nous avons pens\u00e9 \u00e0 cette infographie comme une base pour vos recherches, si vous \u00eates en qu\u00eate d’un nouvel outil pour vous aider \u00e0 exploiter les donn\u00e9es que vous recueillez sur votre audience. Apr\u00e8s tout, nous avons tous qu’un seul but : apprendre \u00e0 conna\u00eetre nos clients et leur offrir la meilleure exp\u00e9rience possible.<\/p>\n

Dans chaque cat\u00e9gorie, vous trouverez les logos repr\u00e9sentant les entreprises qui offrent les services que vous recherchez. Toutefois, cette liste n’est pas exhaustive. De la DMP<\/a> au Single Sign-On<\/a> (SSO), nous sommes conscients que la liste pourrait \u00eatre beaucoup plus longue qu’elle ne l’est actuellement. Le paysage technologique est en constante \u00e9volution et de nouveaux outils sont cr\u00e9\u00e9s et am\u00e9lior\u00e9s chaque jour.<\/p>\n

Si vous pensez qu’il nous manque un outil ou une cat\u00e9gorie, utiles \u00e0 l’industrie des m\u00e9dias (ayant pour but le data marketing), n’h\u00e9sitez pas \u00e0 remplir le sondage ci-dessous.<\/p>\n

<\/div>\n

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Alors que les \u00e9diteurs du monde entier sont en constante \u00e9volution pour cr\u00e9er du contenu pertinent et engager leurs audiences, la collecte et l’exploitation des donn\u00e9es de leurs lecteurs sont de plus en plus importantes. Apr\u00e8s avoir demand\u00e9 \u00e0 nos experts m\u00e9dias quels outils ils utilisent dans leurs strat\u00e9gies data marketing, nous avons eu l’id\u00e9e […]<\/p>\n","protected":false},"author":16,"featured_media":28754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-28753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"\nMeilleurs outils de data marketing dans l'industrie des m\u00e9dias | Qualifio<\/title>\n<meta name=\"description\" content=\"Cr\u00e9\u00e9 \u00e0 la suite du Martech 5000 Supergraphic, d\u00e9couvrez quels sont les outils de data marketing utilis\u00e9s par les experts des m\u00e9dias.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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