{"id":28998,"date":"2020-01-03T10:42:06","date_gmt":"2020-01-03T09:42:06","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/meilleures-campagnes-marketing-interactives-decembre\/"},"modified":"2022-09-26T18:23:25","modified_gmt":"2022-09-26T16:23:25","slug":"meilleures-campagnes-marketing-interactives-decembre","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/meilleures-campagnes-marketing-interactives-decembre\/","title":{"rendered":"Les meilleures campagnes marketing interactives de d\u00e9cembre"},"content":{"rendered":"

Le mois de d\u00e9cembre annon\u00e7ait le d\u00e9but des calendriers de l\u2019avent digitaux, mais pas uniquement ! Les marques et les m\u00e9dias ont mis\u00e9 sur toutes sortes d\u2019interactions durant les f\u00eates pour engager leurs audiences et apprendre \u00e0 mieux les conna\u00eetre. Voici un petit aper\u00e7u des campagnes marketing interactives qui ont illumin\u00e9 ce mois de d\u00e9cembre.<\/p>\n

1. Le calendrier de l\u2019avent de FOX TV<\/span><\/h2>\n

Durant tout le mois de d\u00e9cembre, la cha\u00eene de t\u00e9l\u00e9vision n\u00e9erlandaise FOX<\/a> a lanc\u00e9 le calendrier de l\u2019avent \u00ab FOXMAS \u00bb, publi\u00e9 sur son site web et promu sur ses r\u00e9seaux sociaux. Tous les jours, les internautes avaient la possibilit\u00e9 de participer \u00e0 un jackpot pour tenter de gagner divers cadeaux. La seule condition pour jouer : les participants devaient communiquer leurs genres t\u00e9l\u00e9vis\u00e9s pr\u00e9f\u00e9r\u00e9s et leur actuel fournisseur TV. Une excellente fa\u00e7on de segmenter son audience et de pouvoir par la suite envoyer les bonnes communications aux bonnes personnes.<\/p>\n

\"meilleures-campagnes-marketing-interactives-decembre-calendrier\"<\/a><\/p>\n

 <\/p>\n

\"meilleures-campagnes-marketing-interactives-decembre-banner-calendrier-instagram\"<\/a><\/p>\n

2. Le pronostic de la Loterie Nationale<\/span><\/h2>\n

\u00ab D\u00e9bute 2020 avec 2020 \u20ac !<\/em> \u00bb Telle \u00e9tait la campagne propos\u00e9e par la Loterie Nationale \u00e0 ses clients. Pour participer au concours, les joueurs devaient :<\/p>\n

    \n
  1. S\u2019inscrire avec l\u2019adresse e-mail de leur compte e-lotto ou se cr\u00e9er un compte joueur. Une bonne fa\u00e7on d\u2019accro\u00eetre le nombre de comptes cr\u00e9\u00e9s ;<\/li>\n
  2. R\u00e9pondre \u00e0 la question principale ainsi qu\u2019\u00e0 la question subsidiaire ;<\/li>\n
  3. Jouer pour minimum 20 \u20ac \u00e0 SCOOORE!sur e-lotto.<\/li>\n<\/ol>\n

    \"meilleures-campagnes-marketing-interactives-decembre-lotto\"<\/a><\/p>\n

    Cerise sur le g\u00e2teau, la Loterie Nationale a \u00e9galement r\u00e9colt\u00e9 des abonn\u00e9s \u00e0 sa newsletter via un opt-in propos\u00e9 aux participants lors de l\u2019inscription au concours.<\/p>\n

    3. Le jackpot de \u00c8ggo Kitchen<\/span><\/h2>\n

    Pendant deux semaines, \u00c8ggo Kitchen<\/a> a propos\u00e9 \u00e0 ses internautes de remporter un des nombreux cadeaux de la hotte du P\u00e8re No\u00ebl. Apr\u00e8s avoir rempli un formulaire avec leurs coordonn\u00e9es, les joueurs pouvaient lancer le jackpot. S\u2019ils ne parvenaient pas avoir la bonne combinaison, ils pouvaient retenter leur chance le jour suivant. \u00c0 la fin du concours, un call-to-action invitait les participants \u00e0 suivre \u00e8ggo sur Facebook.<\/p>\n

    \"meilleures-campagnes-marketing-interactives-decembre-eggo\"<\/a><\/p>\n

    4. La campagne de couponing de Herta<\/span><\/h2>\n

    Pour faire la promotion de sa nouvelle gamme d\u2019\u00e9ffiloch\u00e9s de poulet et de porc, la marque Herta<\/a> a d\u00e9cid\u00e9 d\u2019offrir 1 \u20ac de r\u00e9duction \u00e0 ses consommateurs. Pour b\u00e9n\u00e9ficier de la r\u00e9duction, les consommateurs devaient uniquement remplir un formulaire avec leurs coordonn\u00e9es. Ils pouvaient \u00e9galement d\u00e9couvrir sur cette m\u00eame page diff\u00e9rentes recettes \u00e0 base des produits Herta.<\/p>\n

    \"meilleures-campagnes-marketing-interactives-decembre-herta\"<\/a><\/p>\n

    5. Les votes des D\u00e9cibels Music Award et de TF1 Campagne<\/span><\/h2>\n

    Les campagnes de votes ont souvent beaucoup de succ\u00e8s en fin d\u2019ann\u00e9e ! TF1<\/a> a d\u00e9cid\u00e9 d\u2019en lancer une sur les coups de coeurs de No\u00ebl. Les internautes pouvaient voter pour leur coup de coeur vid\u00e9o et, s\u2019ils le souhaitaient, participer \u00e0 un concours pour tenter de gagner des places pour le cirque Ph\u00e9nix ainsi qu\u2019un almanach d\u00e9dicac\u00e9 par Jean-Pierre Pernaut. La campagne, publi\u00e9e sur le site de LCI, avait \u00e9galement \u00e9t\u00e9 promue en direct par Jean-Pierre Pernaut.<\/p>\n

    \"meilleures-campagnes-marketing-interactives-decembre-tf1\"<\/a><\/p>\n

    Enfin, pour les D\u00e9cibels Musics Award<\/a>, la RTBF* a \u00e9galement lanc\u00e9 une campagne de vote sur un mini-site d\u00e9di\u00e9, invitant les internautes \u00e0 soutenir leur album, artiste ou groupe favori de 2019. Avant de valider leur vote, un opt-in pour la newsletter de la RTBF leur \u00e9tait propos\u00e9.<\/p>\n

    *Radio-t\u00e9l\u00e9vision belge de la F\u00e9d\u00e9ration Wallonie-Bruxelles<\/em><\/p>\n

    \"meilleures-campagnes-marketing-interactives-decembre-dma\"<\/a><\/p>\n

    Envie de d\u00e9couvrir d\u2019autres exemples de campagnes marketing interactives originales et inspirantes ?<\/strong> Jetez un coup d\u2019\u0153il aux meilleures campagnes du mois de novembre<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le mois de d\u00e9cembre annon\u00e7ait le d\u00e9but des calendriers de l\u2019avent digitaux, mais pas uniquement ! Les marques et les m\u00e9dias ont mis\u00e9 sur toutes sortes d\u2019interactions durant les f\u00eates pour engager leurs audiences et apprendre \u00e0 mieux les conna\u00eetre. Voici un petit aper\u00e7u des campagnes marketing interactives qui ont illumin\u00e9 ce mois de d\u00e9cembre. […]<\/p>\n","protected":false},"author":3,"featured_media":28999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-28998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nD\u00e9cembre release: Best Interactive Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"Les marques ont mis\u00e9 sur l\u2019interaction pour engager leurs audiences ce mois de d\u00e9cembre. 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