{"id":29128,"date":"2020-02-28T16:36:16","date_gmt":"2020-02-28T15:36:16","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/meilleures-campagnes-marketing-interactives-fevrier\/"},"modified":"2022-09-26T18:43:11","modified_gmt":"2022-09-26T16:43:11","slug":"meilleures-campagnes-marketing-interactives-fevrier","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/meilleures-campagnes-marketing-interactives-fevrier\/","title":{"rendered":"Les meilleures campagnes marketing interactives de f\u00e9vrier"},"content":{"rendered":"<p>Et c\u2019est reparti ! Ce mois de f\u00e9vrier, nos clients ont cr\u00e9\u00e9 des campagnes originales pour capturer l\u2019attention de leurs audiences et faciliter l\u2019interaction. Voici donc notre s\u00e9lection des campagnes les plus innovantes qui leur ont permis de collecter des donn\u00e9es first-party, fid\u00e9liser leurs audiences, et d\u2019offrir des exp\u00e9riences engageantes sur de multiples canaux digitaux.<\/p>\n<h2><span style=\"color: #f7a932\">1. La campagne de fid\u00e9lisation de Nestl\u00e9<\/span><\/h2>\n<p>Pour promouvoir son programme de fid\u00e9lit\u00e9 \u00ab Croquons la vie \u00bb, Nestl\u00e9 a d\u00e9cid\u00e9 de lancer une campagne <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/jackpot\/\" target=\"_blank\" rel=\"noopener noreferrer\">jackpot<\/a> sur son site \u00ab <a href=\"https:\/\/www.croquonslavie.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nestl\u00e9 Croquons La vie<\/a> \u00bb. La campagne a \u00e9t\u00e9 promue via :<\/p>\n<ul>\n<li>Des banni\u00e8res sur le site \u00ab Nestl\u00e9 Croquons La vie \u00bb ;<\/li>\n<li>Emailing ;<\/li>\n<li>La page Facebook de Nestl\u00e9 ;<\/li>\n<li>Les sites partenaires de Nestl\u00e9.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31356\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-.png\" alt=\"februarys-best-interactive-campaigns\" width=\"1025\" height=\"703\"><\/a><\/p>\n<p>Tout comme un instant gagnant classique, les participants d\u00e9couvrent imm\u00e9diatement s\u2019ils ont gagn\u00e9 ou perdu. Pour participer au jackpot et tenter de gagner une des cam\u00e9ras polaroid mises en jeu, les participants devaient remplir un formulaire avec leurs coordonn\u00e9es dans lequel un <em>opt-in<\/em> pour la newsletter de Nestl\u00e9 \u00e9tait propos\u00e9. Apr\u00e8s avoir particip\u00e9, un message invitait ensuite les joueurs \u00e0 cr\u00e9er un compte pour rejoindre le programme de fid\u00e9lit\u00e9 de Nestl\u00e9 et acc\u00e9der \u00e0 encore plus de jeux.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31357\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns.png\" alt=\"februarys-best-interactive-campaigns-\" width=\"1025\" height=\"998\"><\/a><\/p>\n<h2><span style=\"color: #f7a932\">2. La campagne d\u2019\u00e9chantillonnage de Armani<\/span><\/h2>\n<p>En janvier 2020, <a href=\"https:\/\/www.armani.com\/be\/armanicom\" target=\"_blank\" rel=\"noopener noreferrer\">Emporio Armani<\/a> a lanc\u00e9 deux nouveaux parfums : \u00ab <em>Stronger With You for Him<\/em> \u00bb et \u00ab <em>In Love With You for Her<\/em> \u00bb. Pour promouvoir ses deux nouvelles fragrances, Armani a d\u00e9cid\u00e9 d\u2019offrir un duo d\u2019\u00e9chantillons gratuits \u00e0 l\u2019occasion de la Saint-Valentin.<br \/>\n<a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-armani.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31358\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-armani.jpg\" alt=\"februarys-best-interactive-campaigns-armani\" width=\"1181\" height=\"915\"><\/a><\/p>\n<p>La marque a ainsi cr\u00e9\u00e9 un site d\u00e9di\u00e9 invitant les internautes \u00e0 commander leur \u00e9chantillon, en indiquant simplement leurs coordonn\u00e9es dans un formulaire. Armani a \u00e9galement profit\u00e9 de l\u2019occasion pour collecter des abonn\u00e9s \u00e0 sa newsletter via un opt-in ajout\u00e9 au formulaire. Une fois tous les \u00e9chantillons distribu\u00e9s, la marque a propos\u00e9 \u00e0 ses visiteurs de <a href=\"https:\/\/emporioarmaniyoufreeze.qualifioapp.com\/nieuwsbrief\" target=\"_blank\" rel=\"noopener noreferrer\">rester inform\u00e9s de ses prochaines offres et nouveaut\u00e9s<\/a> en s\u2019inscrivant \u00e0 sa newsletter \u2014 une fa\u00e7on originale de tirer parti d\u2019une campagne r\u00e9ussie, m\u00eame une fois celle-ci termin\u00e9e.<\/p>\n<h2><span style=\"color: #f7a932\">3. La campagne de sensibilisation de AD<\/span><\/h2>\n<p>75 ans apr\u00e8s la fin de la deuxi\u00e8me guerre mondiale, le quotidien n\u00e9erlandais Algemeen Dagblad voulait sensibiliser et \u00e9duquer ses lecteurs \u00e0 la famine hollandaise de 1944, connue sous le nom de <em>Hongerwinter<\/em> aux Pays-Bas.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-ad.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31361\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-ad.png\" alt=\"februarys-best-interactive-campaigns\" width=\"1920\" height=\"1045\"><\/a><\/p>\n<p>Dans un premier temps, le quotidien a demand\u00e9 aux survivants de partager leur histoire via lettre ou e-mail. Apr\u00e8s avoir re\u00e7ue des centaines d\u2019histoires, AD a d\u00e9cid\u00e9 de retranscrire toutes les lettres dans une galerie cr\u00e9\u00e9e avec la plateforme Qualifio et publi\u00e9e dans l\u2019article traitant du sujet, disponible dans la section premium et payante de son site. Avec cette campagne, le quotidien a r\u00e9ussi \u00e0 gagner de nouveaux abonn\u00e9s premium et \u00e0 attirer <strong>plus de 30 000 vues sur son site<\/strong>.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-galery.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31364\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-galery.png\" alt=\"februarys-best-interactive-campaigns-galery\" width=\"550\" height=\"696\"><\/a><\/p>\n<h2><span style=\"color: #f7a932\">4. La campagne de nurturing de Expressen <\/span><\/h2>\n<p><a href=\"https:\/\/www.expressen.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expressen<\/a> est l\u2019un des deux plus grands journaux de Su\u00e8de, appartenant au groupe <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/nouveaux-abonnes-payants-bonnier-publications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bonnier<\/a>. Le site du journal comporte, entre autre, diff\u00e9rentes pages sportives exclusivement destin\u00e9es aux paris sportifs. L\u2019an dernier, autour de No\u00ebl, Expressen a lanc\u00e9 une s\u00e9rie de quiz et concours sponsoris\u00e9s par des sites de paris sportifs.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-foot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31366\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-foot.png\" alt=\"februarys-best-interactive-campaigns-foot\" width=\"1010\" height=\"1075\"><\/a><\/p>\n<p>Lorsque les gagnants furent connu en f\u00e9vrier, le journal a envoy\u00e9 une newsletter pour les annoncer et pour proposer un nouveau concours, directement publi\u00e9 dans un article sur son site. Pour ce nouveau concours, les participants devaient r\u00e9pondre \u00e0 diff\u00e9rentes questions sur les clubs de football pour tenter de gagner un poster d\u00e9dicac\u00e9 par Hugh Curran et 6 mois d\u2019abonnement gratuit \u00e0 <em>Expressen<\/em>. Pour valider leurs r\u00e9ponses, ils devaient remplir un formulaire en indiquant leurs coordonn\u00e9es.<\/p>\n<p>Dans l\u2019\u00e9cran de sortie de la campagne, <em>Expressen<\/em> faisait la promotion de son partenaire via un call to action invitant les participants \u00e0 aller parier sur le site du partenaire.<\/p>\n<h2><span style=\"color: #f7a932\">5. La campagne d\u2019engagement de Strat\u00e9gies.fr <\/span><\/h2>\n<p>Pour engager sa communaut\u00e9 en ligne et augmenter le temps pass\u00e9 sur ses canaux, le site fran\u00e7ais sp\u00e9cialis\u00e9 dans le marketing <a href=\"https:\/\/www.strategies.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategies.fr<\/a> a cr\u00e9\u00e9 un quiz dans lequel les internautes devaient identifier 100 logos. Les participants \u00e9taient \u00e9limin\u00e9s d\u00e8s la premi\u00e8re mauvaise r\u00e9ponse pour les pousser \u00e0 rejouer afin d\u2019atteindre la derni\u00e8re question et ainsi multiplier les pages vues du site ! Un chrono de 20 secondes par logo \u00e9tait \u00e9galement affich\u00e9 pour challenger les davantage.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31367\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/februarys-best-interactive-campaigns-logo.png\" alt=\"februarys-best-interactive-campaigns-logo\" width=\"963\" height=\"813\"><\/a><\/p>\n<p style=\"text-align: center\"><strong>Envie de d\u00e9couvrir d\u2019autres exemples de campagnes innovantes et engageantes ?<\/strong> Allez jeter un coup d\u2019oeil aux <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/meilleures-campagnes-marketing-interactives-janvier\/\" target=\"_blank\" rel=\"noopener noreferrer\">meilleures campagnes de janvier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et c\u2019est reparti ! Ce mois de f\u00e9vrier, nos clients ont cr\u00e9\u00e9 des campagnes originales pour capturer l\u2019attention de leurs audiences et faciliter l\u2019interaction. Voici donc notre s\u00e9lection des campagnes les plus innovantes qui leur ont permis de collecter des donn\u00e9es first-party, fid\u00e9liser leurs audiences, et d\u2019offrir des exp\u00e9riences engageantes sur de multiples canaux digitaux. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les meilleures campagnes marketing interactives de f\u00e9vrier - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les meilleures campagnes du mois qui ont permis de collecter des donn\u00e9es first-party et d\u2019offrir des exp\u00e9riences engageantes en ligne.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures campagnes marketing interactives de f\u00e9vrier - 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