{"id":29333,"date":"2020-05-13T09:07:43","date_gmt":"2020-05-13T07:07:43","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/comment-beteve-reste-proche-de-son-audience-grace-au-contenu-interactif\/"},"modified":"2022-08-23T14:22:14","modified_gmt":"2022-08-23T12:22:14","slug":"comment-beteve-reste-proche-de-son-audience-grace-au-contenu-interactif","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/comment-beteve-reste-proche-de-son-audience-grace-au-contenu-interactif\/","title":{"rendered":"Comment betev\u00e9 reste proche de son audience gr\u00e2ce au contenu interactif"},"content":{"rendered":"<p>betev\u00e9 est une cha\u00eene de t\u00e9l\u00e9vision publique locale, orient\u00e9e vers la r\u00e9gion m\u00e9tropolitaine de Barcelone. Elle diffuse une programmation ax\u00e9e sur l\u2019information, le service public et la proximit\u00e9. Pour devenir la premi\u00e8re source d\u2019information de Barcelone en termes d\u2019actualit\u00e9s locales, betev\u00e9 est pr\u00e9sent sur diff\u00e9rentes plateformes : TV, radio, web et r\u00e9seaux sociaux.<\/p>\n<p>Les principaux challenges marketing de betev\u00e9 sont :<\/p>\n<ul>\n<li>Augmenter le <strong>trafic<\/strong> sur son site web ;<\/li>\n<li>Am\u00e9liorer l&rsquo;<strong>engagement<\/strong> ;<\/li>\n<li>Augmenter le <strong>temps pass\u00e9<\/strong> sur son site ;<\/li>\n<li>Augmenter le <strong>nombre de pages vues<\/strong> ;<\/li>\n<li>Accro\u00eetre sa <strong>base de donn\u00e9es<\/strong> ;<\/li>\n<li>Am\u00e9liorer la <strong>connaissance<\/strong> de son <strong>audience<\/strong>.<\/li>\n<\/ul>\n<p>Dans ce cas client, vous d\u00e9couvrirez comment betev\u00e9 utilise le contenu interactif pour faire face \u00e0 ces challenges.<\/p>\n<h2><span style=\"color: #f69a30;\">Des campagnes virales<\/span><\/h2>\n<p>Plus de <strong>30 000 participants en 48 heures<\/strong> et une <strong>dur\u00e9e de session moyenne de 5 minutes<\/strong>. C&rsquo;est ce que betev\u00e9 est parvenu \u00e0 obtenir gr\u00e2ce \u00e0 un quiz publi\u00e9 sur son site web. Tout a commenc\u00e9 lorsque le m\u00e9dia a d\u00e9cid\u00e9 de r\u00e9agir face au c\u00e9l\u00e8bre examen d\u2019entr\u00e9e de la police municipale de Barcelone, auquel 88% des candidats avaient \u00e9chou\u00e9. L\u2019examen \u00e9tant public, betev\u00e9 a d\u00e9cid\u00e9 de reprendre les&nbsp; 50 questions du test et de mettre au d\u00e9fi les connaissances de ses lecteurs. En moins d\u2019une heure, le m\u00e9dia a cr\u00e9\u00e9 un test via la plateforme Qualifio. Le lendemain matin, le test \u00e9tait devenu viral, et tout le monde en parlait sur les r\u00e9seaux sociaux.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32047\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/beteve_testimonial_FR.png\" alt=\"\" width=\"780\" height=\"auto\"><\/p>\n<p>Vous voulez d\u00e9couvrir d&rsquo;autres exemples de r\u00e9ussite comme celui-ci ? T\u00e9l\u00e9chargez l&rsquo;\u00e9tude de cas et d\u00e9couvrez des moyens interactifs et amusants de vous rapprocher de votre audience, tout en obtenant des r\u00e9sultats mesurables.<\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"ddacec91-605c-4cc8-bed4-f16c535a9e6e\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>betev\u00e9 est une cha\u00eene de t\u00e9l\u00e9vision publique locale, orient\u00e9e vers la r\u00e9gion m\u00e9tropolitaine de Barcelone. Elle diffuse une programmation ax\u00e9e sur l\u2019information, le service public et la proximit\u00e9. Pour devenir la premi\u00e8re source d\u2019information de Barcelone en termes d\u2019actualit\u00e9s locales, betev\u00e9 est pr\u00e9sent sur diff\u00e9rentes plateformes : TV, radio, web et r\u00e9seaux sociaux. Les principaux [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-29333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment betev\u00e9 engage son public avec du contenu interactif<\/title>\n<meta name=\"description\" content=\"Cas client : vous cherchez un moyen de vous rapprocher de votre audience ? betev\u00e9, m\u00e9dia barcelonais, explique comment il y est parvenu avec la gamification\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment betev\u00e9 engage son public avec du contenu interactif\" \/>\n<meta property=\"og:description\" content=\"Cas client : vous cherchez un moyen de vous rapprocher de votre audience ? betev\u00e9, m\u00e9dia barcelonais, explique comment il y est parvenu avec la gamification\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T07:07:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T12:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_user_case_beteve-2.png\" \/>\n<meta name=\"author\" content=\"Estelle Van de Velde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Van de Velde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/\"},\"author\":{\"name\":\"Estelle Van de Velde\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/b5aae46e0289835969f961c960496988\"},\"headline\":\"Comment betev\u00e9 reste proche de son audience gr\u00e2ce au contenu interactif\",\"datePublished\":\"2020-05-13T07:07:43+00:00\",\"dateModified\":\"2022-08-23T12:22:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_beteve.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/\",\"name\":\"Comment betev\u00e9 engage son public avec du contenu interactif\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/beteve-closer-audience-through-interactive-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_beteve.png\",\"datePublished\":\"2020-05-13T07:07:43+00:00\",\"dateModified\":\"2022-08-23T12:22:14+00:00\",\"description\":\"Cas client : vous cherchez un moyen de vous rapprocher de votre audience ? 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