{"id":29663,"date":"2020-09-30T09:00:37","date_gmt":"2020-09-30T07:00:37","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-septembre\/"},"modified":"2020-09-30T09:00:37","modified_gmt":"2020-09-30T07:00:37","slug":"campagnes-marketing-interactives-preferees-septembre","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-septembre\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de septembre"},"content":{"rendered":"

La rentr\u00e9e<\/a> est l\u2019\u00e9v\u00e9nement marketing sur lequel il faut miser apr\u00e8s les vacances d’\u00e9t\u00e9. Comment nos clients ont-ils r\u00e9ussi \u00e0 engager leurs audiences digitales et \u00e0 interagir avec elles en septembre ? Voici nos six campagnes pr\u00e9f\u00e9r\u00e9es de la rentr\u00e9e.<\/p>\n

1. La campagne cin\u00e9ma en plein air<\/span><\/h2>\n

Apr\u00e8s le succ\u00e8s de sa campagne pour la finale de la Champions League 2020<\/a>, Pepsi MAX a d\u00e9cid\u00e9 de renouveler son exp\u00e9rience de cin\u00e9ma en plein air. La marque a offert \u00e0 sa communaut\u00e9 la possibilit\u00e9 de gagner des tickets de cin\u00e9ma pour le film de leur choix.<\/p>\n

    \n
  1. Tout d\u2019abord, ils devaient choisir entre diff\u00e9rents films : La reine de neige VS Le roi lion, La la land VS Harry Potter, Gladiator VS Skyfall, Le diable s\u2019habille en Prada VS A star is born<\/em> \u2014 un excellent moyen de conna\u00eetre les pr\u00e9f\u00e9rences de son audience et d’adapter son programme cin\u00e9ma en fonction ;<\/li>\n
  2. Ensuite, ils devaient deviner le poids d’un paquet de 6 canettes de Pepsi Max 33cl ;<\/li>\n
  3. Enfin, ils devaient remplir un formulaire dans lequel un opt-in pour la newsletter Pepsi MAX leur \u00e9tait propos\u00e9.<\/li>\n<\/ol>\n

    \"campagnes-marketing-interactives-preferees-septembre-pepsi\"<\/a><\/p>\n

    2. La campagne co-branding<\/span><\/h2>\n

    Pour c\u00e9l\u00e9brer les d\u00e9buts de leur collaboration, Horst<\/a> et Keytrade Bank<\/a> ont d\u00e9cid\u00e9 de donner \u00e0 leurs communaut\u00e9s la chance de gagner une exp\u00e9rience unique : DJ sets, un d\u00eener et un spectacle plein de surprises dans un lieu extraordinaire. Les participants devaient r\u00e9pondre \u00e0 deux questions et remplir un formulaire pour esp\u00e9rer \u00eatre l’un des heureux gagnants. Au total, 45 tickets duos ont \u00e9t\u00e9 distribu\u00e9s.<\/p>\n

    \"campagnes-marketing-interactives-preferees-septembre-keytrade\"<\/a><\/p>\n

    3. La campagne de recrutement<\/span><\/h2>\n

    Le club de football belge RSCA<\/a> a d\u00e9cid\u00e9 d’utiliser la plateforme Qualifio pour recruter un nouveau membre dans son \u00e9quipe de mani\u00e8re plus interactive. Par le biais d\u2019une enqu\u00eate<\/a>, cinq questions \u00e9taient pos\u00e9es aux candidats : nom, adresse e-mail, niveau d’\u00e9tudes, parcours, et ils devaient \u00e9galement t\u00e9l\u00e9charger leur CV.<\/p>\n

    Le club de football a lanc\u00e9 sa campagne en anglais, en fran\u00e7ais et en n\u00e9erlandais et l’a promue, entre autres, sur LinkedIn.<\/p>\n

    \"campagnes-marketing-interactives-preferees-septembre-rsca\"<\/a><\/p>\n

    4. La campagne saine<\/span><\/h2>\n

    Pour se remettre en forme apr\u00e8s l\u2019\u00e9t\u00e9, le site de cuisine fran\u00e7ais Cuisine AZ<\/a> a d\u00e9cid\u00e9 d’offrir des bo\u00eetes HelloFresh \u00e0 son audience. Le site de cuisine a d\u2019abord lanc\u00e9 un test de personnalit\u00e9 \u00ab Quelle recette \u00eates-vous ?<\/em> \u00bb permettant aux participants de d\u00e9couvrir ce qu’ils trouveraient dans leurs bo\u00eetes. Ensuite, les participants devaient s’inscrire via un formulaire pour participer au tirage au sort des gagnants.<\/p>\n

    Un concours \u00e0 la fois attirant pour les lecteurs de Cuisine AZ et une excellente occasion pour le site web de recueillir des informations pr\u00e9cieuses sur les pr\u00e9f\u00e9rences culinaires de ses lecteurs pour ses prochaines communications.<\/p>\n

    \"campagnes-marketing-interactives-preferees-septembre-cuisine-AZ\"<\/a><\/p>\n

    5. La campagne responsable<\/span><\/h2>\n

    Le fournisseur d\u2019\u00e9nergie belge Engie<\/a> a d\u00e9cid\u00e9 de lancer une enqu\u00eate via sa newsletter \u00e0 sa base de donn\u00e9es. L’enqu\u00eate consistait \u00e0 demander aux destinataires s’ils \u00e9teignaient compl\u00e8tement leurs appareils \u00e9lectriques apr\u00e8s utilisation. Via cette enqu\u00eate, l’entreprise voulait sensibiliser les participants au nombre d’appareils en veille que nous avons dans nos foyers et les aider \u00e0 apprendre comment identifier ces appareils pour limiter leur consommation.<\/p>\n

    \"campagnes-marketing-interactives-preferees-septembre-engie\"<\/a><\/p>\n

    6. La campagne d\u00e9m\u00e9nagement<\/span><\/h2>\n

    Vous savez que la rentr\u00e9e est souvent synonyme de d\u00e9m\u00e9nagement. C’est pourquoi l\u2019op\u00e9rateur de t\u00e9l\u00e9communications belge Proximus<\/a> a d\u00e9cid\u00e9 de lancer un concours pour gagner un pack d\u00e9m\u00e9nagement tout compris. Les participants devaient :<\/p>\n

      \n
    1. R\u00e9soudre un puzzle ;<\/li>\n
    2. R\u00e9pondre \u00e0 une question subsidiaire ;<\/li>\n
    3. Indiquer leurs coordonn\u00e9es dans un formulaire ;<\/li>\n
    4. Esp\u00e9rer \u00eatre contact\u00e9s et faire partie des heureux gagnants.<\/li>\n<\/ol>\n

      Une campagne qui va se d\u00e9rouler chaque mois jusqu’\u00e0 la fin de l’ann\u00e9e (car les Belges ne d\u00e9m\u00e9nagent pas seulement pendant la p\u00e9riode de rentr\u00e9e) et qui a \u00e9t\u00e9 promue de fa\u00e7on original en Stories Instagram !<\/p>\n

      \"campagnes-marketing-interactives-preferees-septembre-decathlon\"<\/a><\/p>\n

      Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong> D\u00e9couvrez nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019ao\u00fbt<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      La rentr\u00e9e est l\u2019\u00e9v\u00e9nement marketing sur lequel il faut miser apr\u00e8s les vacances d’\u00e9t\u00e9. Comment nos clients ont-ils r\u00e9ussi \u00e0 engager leurs audiences digitales et \u00e0 interagir avec elles en septembre ? Voici nos six campagnes pr\u00e9f\u00e9r\u00e9es de la rentr\u00e9e. 1. La campagne cin\u00e9ma en plein air Apr\u00e8s le succ\u00e8s de sa campagne pour la […]<\/p>\n","protected":false},"author":3,"featured_media":29664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de septembre - Qualifio<\/title>\n<meta name=\"description\" content=\"La rentr\u00e9e est l\u2019\u00e9v\u00e9nement marketing sur lequel il faut miser apr\u00e8s l'\u00e9t\u00e9. 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Comment nos clients ont-ils r\u00e9ussi \u00e0 engager leurs audiences en septembre ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-30T07:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/campagnes-marketing-interactives-preferees-septembre-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de septembre\",\"datePublished\":\"2020-09-30T07:00:37+00:00\",\"dateModified\":\"2020-09-30T07:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/favourite-interactive-marketing-campaigns-september-blog.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/\",\"name\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de septembre - Qualifio\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-september\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/favourite-interactive-marketing-campaigns-september-blog.png\",\"datePublished\":\"2020-09-30T07:00:37+00:00\",\"dateModified\":\"2020-09-30T07:00:37+00:00\",\"description\":\"La rentr\u00e9e est l\u2019\u00e9v\u00e9nement marketing sur lequel il faut miser apr\u00e8s l'\u00e9t\u00e9. 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