{"id":29843,"date":"2020-12-31T11:32:01","date_gmt":"2020-12-31T10:32:01","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-decembre\/"},"modified":"2022-08-29T17:11:26","modified_gmt":"2022-08-29T15:11:26","slug":"campagnes-marketing-interactives-preferees-decembre","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-decembre\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de d\u00e9cembre"},"content":{"rendered":"

M\u00eame si No\u00ebl a \u00e9t\u00e9 diff\u00e9rent cette ann\u00e9e, les marques ont fait preuve de cr\u00e9ativit\u00e9 pour rester connect\u00e9es avec leurs audiences et booster leurs ventes. Dans cet article, nous avons rassembl\u00e9 nos campagnes marketing pr\u00e9f\u00e9r\u00e9es de No\u00ebl et de fin d’ann\u00e9e.<\/p>\n

1. Le challenge des NRJ Music Awards<\/span><\/h2>\n

\u00c0 l’occasion de la 21e c\u00e9r\u00e9monie des NRJ Music Awards, la radio NRJ a test\u00e9 les connaissances musicales de c\u00e9l\u00e9brit\u00e9s avec le All Star Challenge, compos\u00e9 de 5 jeux.<\/p>\n

    \n
  1. Niveau 1<\/strong> : \u00ab The mask singer \u00bb<\/em>. Les c\u00e9l\u00e9brit\u00e9s doivent deviner qui se cache derri\u00e8re le masque.<\/li>\n
  2. Niveau 2<\/strong> : \u00ab Emojis songs \u00bb<\/em>. Les c\u00e9l\u00e9brit\u00e9s doivent deviner le titre de la chanson qui se cache derri\u00e8re les emojis.<\/li>\n
  3. Niveau 3<\/strong> : \u00ab Deepfake \u00bb<\/em>. Les c\u00e9l\u00e9brit\u00e9s doivent deviner quel(le) chanteur(se) s\u2019est incrust\u00e9(e) dans les clips.<\/li>\n
  4. Niveau 4<\/strong> : \u00ab Culture g\u00e9n\u00e9rale \u00bb<\/em>. Les c\u00e9l\u00e9brit\u00e9s doivent r\u00e9pondre \u00e0 diff\u00e9rentes questions sur les chansons qui ont marqu\u00e9 2020.<\/li>\n
  5. Niveau 5<\/strong> : \u00ab Le pas super mix \u00bb<\/em>. Les c\u00e9l\u00e9brit\u00e9s doivent \u00e9couter une chanson et reconna\u00eetre les artistes dans le mix.<\/li>\n<\/ol>\n

    \u00c0 la fin des 5 jeux, NRJ a affich\u00e9 un classement avec les meilleurs participants. Un d\u00e9fi captivant, original et addictif, qui a donn\u00e9 lieu \u00e0 de superbes vid\u00e9os !<\/p>\n

    \"\"<\/a> \"campagnes-marketing-interactives-preferees-decembre-nrj-2\"<\/a> \"campagnes-marketing-interactives-preferees-decembre-nrj-3\"<\/a><\/p>\n

    2. La roue de la fortune de Huawei<\/span><\/h2>\n

    Pour c\u00e9l\u00e9brer les derniers jours de 2020 et ses diff\u00e9rents partenaires, Huawei<\/a> Egypte a d\u00e9cid\u00e9 de lancer une roue de la fortune avec 650 coupons de r\u00e9duction \u00e0 gagner. Pour faire tourner la roue, les participants devaient d’abord remplir un formulaire avec leurs coordonn\u00e9es. Les bons \u00e9taient ensuite envoy\u00e9s directement aux gagnants par e-mail.<\/p>\n

    \"campagnes-marketing-interactives-preferees-decembre-huawei\"<\/a><\/p>\n

    3. Le calendrier de l\u2019Avent de Warner Music<\/span><\/h2>\n

    En d\u00e9cembre, les calendriers de l’Avent digitaux<\/a> ont \u00e9t\u00e9 tr\u00e8s populaires aupr\u00e8s de nos utilisateurs. C’est le format parfait pour engager votre audience, augmenter votre trafic, convertir vos prospects en clients et fid\u00e9liser votre audience.<\/p>\n

    Warner Music Espagne<\/a> a lanc\u00e9 un calendrier de l’Avent digital et a encourag\u00e9 les internautes \u00e0 revenir sur ses canaux avec une nouvelle surprise chaque jour : jeux, vid\u00e9os, tirage au sort, etc.<\/p>\n

    \"campagnes-marketing-interactives-preferees-decembre-warner\"<\/a>\"campagnes-marketing-interactives-preferees-decembre-warner\"<\/a><\/p>\n

    4. Le jeu du runner de Bonnier<\/span><\/h2>\n

    Pour son annonceur Emmentaler AOP Switzerland, le groupe m\u00e9dia Bonnier a d\u00e9cid\u00e9 de lancer une campagne d’engagement via un jeu du runner<\/a>. Ils ont utilis\u00e9 l’image de l’influenceur su\u00e9dois Edward Blom et ont mis les participants au d\u00e9fi d’attraper le plus de fromages suisses que possible tout en \u00e9vitant les vaches et les pichets \u00e0 lait. \u00c0 la fin du jeu, les participants \u00e9taient encourag\u00e9s \u00e0 partager leurs r\u00e9sultats sur Facebook ou Twitter et \u00e0 inviter leurs amis \u00e0 battre leur score.<\/p>\n

    \"campagnes-marketing-interactives-preferees-decembre-runner\"<\/a><\/p>\n

    Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong> D\u00e9couvrez nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    M\u00eame si No\u00ebl a \u00e9t\u00e9 diff\u00e9rent cette ann\u00e9e, les marques ont fait preuve de cr\u00e9ativit\u00e9 pour rester connect\u00e9es avec leurs audiences et booster leurs ventes. Dans cet article, nous avons rassembl\u00e9 nos campagnes marketing pr\u00e9f\u00e9r\u00e9es de No\u00ebl et de fin d’ann\u00e9e. 1. Le challenge des NRJ Music Awards \u00c0 l’occasion de la 21e c\u00e9r\u00e9monie des […]<\/p>\n","protected":false},"author":3,"featured_media":29844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de d\u00e9cembre - Qualifio<\/title>\n<meta name=\"description\" content=\"M\u00eame si No\u00ebl a \u00e9t\u00e9 diff\u00e9rent cette ann\u00e9e, les marques ont fait preuve de cr\u00e9ativit\u00e9 pour rester connect\u00e9es avec leurs audiences et booster leurs ventes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de d\u00e9cembre - Qualifio\" \/>\n<meta property=\"og:description\" content=\"M\u00eame si No\u00ebl a \u00e9t\u00e9 diff\u00e9rent cette ann\u00e9e, les marques ont fait preuve de cr\u00e9ativit\u00e9 pour rester connect\u00e9es avec leurs audiences et booster leurs ventes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-31T10:32:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-29T15:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/favourite-interactive-marketing-campaigns-december-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/5c5c6cef94a4eef3bb709a7432772e43\"},\"headline\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de d\u00e9cembre\",\"datePublished\":\"2020-12-31T10:32:01+00:00\",\"dateModified\":\"2022-08-29T15:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/\"},\"wordCount\":498,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/favourite-interactive-marketing-campaigns-december-blog.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-december\/\",\"name\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de d\u00e9cembre - 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