{"id":29888,"date":"2021-01-29T10:02:00","date_gmt":"2021-01-29T09:02:00","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-janvier\/"},"modified":"2022-06-20T12:04:15","modified_gmt":"2022-06-20T10:04:15","slug":"campagnes-marketing-interactives-preferees-janvier","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-janvier\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de janvier"},"content":{"rendered":"

Le mois de janvier marque le d\u00e9but d’une nouvelle ann\u00e9e et nous continuons \u00e0 mettre \u00e0 l\u2019honneur une fois par mois nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es. ? Ce mois-ci, c\u2019est notre \u00e9quipe de Success Managers qui a particip\u00e9 aux nominations. Nous avons demand\u00e9 \u00e0 quelques uns d\u2019entre eux de partager leur campagne marketing pr\u00e9f\u00e9r\u00e9e du mois de janvier et de nous expliquer pourquoi en quelques mots. C’est parti pour une nouvelle ann\u00e9e pleine de campagnes marketing originales, cr\u00e9atives et interactives !<\/p>\n

1. La campagne B2B de Coca-Cola European Partners<\/span><\/h2>\n

Coca-Cola European Partners (CCEP) a d\u00e9cid\u00e9 de lancer un concours pour remercier ses collaborateurs. Cette action \u00e9tait ouverte \u00e0 toute entreprise enregistr\u00e9e sur le portail de CCEP<\/a> et ayant command\u00e9 10 caisses de la boisson \u00e9nergisante Monster. Le prix \u00e0 gagner ? Un frigo rempli de produits Monster. Pour participer, les entreprises devaient r\u00e9soudre un puzzle le plus rapidement possible.<\/p>\n

Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

\n

\u00ab Le B2B est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme un segment plus difficile lorsqu’il s’agit d’engagement. Chez Qualifio, nous voyons de plus en plus de campagnes B2B exploiter les formats interactifs B2C avec de tr\u00e8s bons r\u00e9sultats. CCEP montre ici un bel exemple de concours simple mais efficace destin\u00e9 aux entreprises. \u00bb<\/em>\"leon\"<\/a>L\u00e9on Termote<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

\"coca-cola-campagnes-marketing-interactives-preferees-janvier\"<\/a>2. Les bonnes r\u00e9solutions de UGC<\/span><\/h2>\n

Pour commencer l\u2019ann\u00e9e en beaut\u00e9, les cin\u00e9mas UGC en France<\/a> ont donn\u00e9 \u00e0 leurs audiences cinq bonnes r\u00e9solutions \u00e0 adopter en 2021, \u00e0 travers cinq campagnes. Chaque campagne mettait en avant un partenaire, une dotation et une m\u00e9canique (jackpot<\/a>, memory<\/a>, mot myst\u00e8re<\/a>, etc.) diff\u00e9rente.<\/p>\n

#1<\/strong> Je me refais une beaut\u00e9
\n#2<\/strong> Je pars \u00e0 l\u2019aventure
\n#3<\/strong> Je (me) fais plaisir
\n#4<\/strong> Je rel\u00e8ve un d\u00e9fi sportif
\n#5<\/strong> Je fais le plein de cin\u00e9ma (quand ils r\u00e9ouvriront)<\/p>\n

Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

\n

\u00ab J\u2019adore la campagne de UGC car la marque fait preuve de cr\u00e9ativit\u00e9 pour mettre en avant ses diff\u00e9rents partenaires et maintenir un dialogue avec son audience en attendant la r\u00e9ouverture des cin\u00e9mas \u00bb<\/em>.\"charlotte\"<\/a>Charlotte Cornetti<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

\"UGC-campagnes-marketing-interactives-preferees-janvier\"<\/a>3. L\u2019enqu\u00eate sportive de Diario AS<\/span><\/h2>\n

Le journal sportif espagnol Diario AS<\/a> a \u00e9crit un article sur les performances et les qualit\u00e9s des meilleurs gardiens de but du monde. Pour rendre son article plus interactif, le journal a inclus une enqu\u00eate demandant \u00e0 ses lecteurs de voter pour leur gardien de but pr\u00e9f\u00e9r\u00e9.<\/p>\n

Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

\n

\u00ab J\u2019adore la campagne de UGC car la marque fait preuve de cr\u00e9ativit\u00e9 pour mettre en avant ses diff\u00e9rents partenaires et maintenir un dialogue avec son audience en attendant la r\u00e9ouverture des cin\u00e9mas \u00bb<\/em>\"pablo\"<\/a>Pablo Gomez de Castro<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

\"diario-as-campagnes-marketing-interactives-preferees-janvier\"<\/a><\/p>\n

\"diario-campagnes-marketing-interactives-preferees-janvier\"<\/a><\/p>\n

4. Le \u00ab lockdown quiz \u00bb quotidien du Telegraaf<\/span><\/h2>\n

Le journal n\u00e9erlandais Telegraaf<\/a> a cr\u00e9\u00e9 un \u00ab lockdown quiz \u00bb quotidien afin d’engager ses lecteurs et les encourager \u00e0 rester optimistes ! Au total, le journal a lanc\u00e9 neuf chrono quiz, un pour chaque jour restant avant la fin du confinement aux Pays-Bas (du moins, c\u2019est ce qu’il pensait au d\u00e9part).<\/p>\n

Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

\n

\u00ab J’aime l’id\u00e9e de rendre les articles plus dynamiques en y ajoutant des quiz interactifs. Le Telegraaf s’engage quotidiennement aupr\u00e8s de ses lecteurs en leur envoyant un e-mail contenant les nouvelles les plus importantes. Ces quiz permettent au journal d’accro\u00eetre l\u2019engagement de son audience et le trafic sur son site web .\u00bb\"denise\"<\/a><\/em>Denise Maaskant<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

\"telegraaf-campagnes-marketing-interactives-preferees-janvier\"<\/a><\/p>\n

Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong> D\u00e9couvrez nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de d\u00e9cembre<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le mois de janvier marque le d\u00e9but d’une nouvelle ann\u00e9e et nous continuons \u00e0 mettre \u00e0 l\u2019honneur une fois par mois nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es. ? Ce mois-ci, c\u2019est notre \u00e9quipe de Success Managers qui a particip\u00e9 aux nominations. Nous avons demand\u00e9 \u00e0 quelques uns d\u2019entre eux de partager leur campagne marketing pr\u00e9f\u00e9r\u00e9e du […]<\/p>\n","protected":false},"author":3,"featured_media":24367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de janvier - Qualifio<\/title>\n<meta name=\"description\" content=\"Nous avons demand\u00e9 \u00e0 nos coll\u00e8gues de partager leur campagne marketing interactive pr\u00e9f\u00e9r\u00e9e du mois de janvier. C'est parti !\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de janvier - Qualifio\" \/>\n<meta property=\"og:description\" content=\"Nous avons demand\u00e9 \u00e0 nos coll\u00e8gues de partager leur campagne marketing interactive pr\u00e9f\u00e9r\u00e9e du mois de janvier. 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