{"id":29963,"date":"2021-02-26T16:32:56","date_gmt":"2021-02-26T15:32:56","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-fevrier\/"},"modified":"2021-02-26T16:32:56","modified_gmt":"2021-02-26T15:32:56","slug":"campagnes-marketing-interactives-preferees-fevrier","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-fevrier\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de f\u00e9vrier"},"content":{"rendered":"

Commen\u00e7ons cet article en vous montrant une petite vid\u00e9o \u2b07\u26bd<\/p>\n

\n

La campagne de sponsoring du Club Bruges K.V<\/span><\/h2>\n

Et vous, seriez-vous capable de battre le score du footballeur belge Mats Rits ? C’est le d\u00e9fi que le Club Bruges K.V<\/a> a lanc\u00e9 \u00e0 ses fans. En collaboration avec les magasins de bricolage Hubo<\/a>, le club de football a lanc\u00e9 un jeu de runner<\/a> sur sa page Facebook, promu via sa newsletter et des publicit\u00e9s sur les r\u00e9seaux sociaux. Les participants devaient attraper le plus de balles possible et \u00e9viter les tondeuses \u00e0 gazon ou les perceuses pour gagner une minute de shopping gratuit dans le magasin du Club Bruges. Pour \u00eatre \u00e9ligible, les participants devaient t\u00e9l\u00e9charger le re\u00e7u de leurs achats Hubo et remplir un formulaire proposant un opt-in pour la newsletter du Club Bruges et de Hubo.<\/p>\n

Le club a \u00e9galement propos\u00e9 deux autres jeux \u00e0 ses fans pour gagner des prix offerts par Hubo : un jackpot<\/a> et une roue de la fortune.<\/a> Pour ces jeux, tous les participants \u00e9taient gagnants : ils ont re\u00e7u une r\u00e9duction pour la boutique en ligne de Hubo.<\/p>\n

Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

\n

\u00ab La campagne du Club Bruges montre comment un club de football peut utiliser ses canaux digitaux pour g\u00e9n\u00e9rer de la valeur pour ses sponsors. J\u2019aime beaucoup cette campagne parce qu\u2019elle transforme l\u2019engagement des fans en leads marketing mesurables et en augmentation des ventes pour Hubo. \u00bb \"gilles\"<\/a>Gilles Lenaerts<\/a>, Sales Manager @ Qualifio<\/p>\n<\/blockquote>\n

\"campagnes-marketing-interactives-preferees-fevrier-bruges\"<\/a><\/p>\n

La campagne de sensibilisation de MAKRO<\/span><\/h2>\n

Parce que 2020 a \u00e9galement \u00e9t\u00e9 une ann\u00e9e mouvement\u00e9e pour les associations locales, le d\u00e9taillant belge MAKRO a d\u00e9cid\u00e9 de les aider financi\u00e8rement en impliquant ses consommateurs. Avec l’action \u00ab Devenez le h\u00e9ros de votre association pr\u00e9f\u00e9r\u00e9e \u00bb<\/em>, MAKRO<\/a> reverse 3% du montant total des achats de ses consommateurs aux associations de leur choix. Une action originale, parfaite pour augmenter la visibilit\u00e9 de sa marque et engager ses consommateurs. La campagne est divis\u00e9e en deux parties<\/a> :<\/p>\n

    \n
  1. Les associations locales<\/strong> doivent s\u2019inscrire via un formulaire. Elles peuvent \u00e9pargner jusqu’\u00e0 3 000 \u20ac de cr\u00e9dit d’achat par an chez MAKRO.<\/li>\n
  2. Les consommateurs<\/strong> doivent relier leur carte MAKRO en ligne \u00e0 leur association locale pr\u00e9f\u00e9r\u00e9e. Chaque fois qu’ils font des achats chez MAKRO, l\u2019association de leur choix re\u00e7oit 3 % du montant total de leurs achats. Pour les aider \u00e0 faire leur choix, MAKRO a cr\u00e9\u00e9 un test de personnalit\u00e9<\/a>. Le consommateur doit r\u00e9pondre \u00e0 quelques questions pour savoir quelle association lui convient le mieux et correspond le plus \u00e0 ses int\u00e9r\u00eats.<\/li>\n<\/ol>\n

    Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

    \n

    \u00ab J\u2019adore l’id\u00e9e de devenir le h\u00e9ros de votre association pr\u00e9f\u00e9r\u00e9e. Et j’aime encore plus l’utilisation que MAKRO a faite de notre nouveau webhook 2.0<\/a> ! Sur base des r\u00e9ponses des participants, une requ\u00eate est effectu\u00e9e et une s\u00e9lection d’associations, mise \u00e0 jour automatiquement en fonction des candidatures sur MyMakro, est affich\u00e9e \u00e0 la fin de la campagne. Pour une meilleure exp\u00e9rience utilisateur, une fois que les participants sont connect\u00e9s \u00e0 MyMakro, le formulaire du test de personnalit\u00e9 est pr\u00e9-rempli et cach\u00e9. \u00bb\"sofie\"<\/a> Sofie Dewyn<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

    \"campagnes-marketing-interactives-preferees-fevrier-makro\"<\/a><\/p>\n

    La campagne d’amour du Slip Fran\u00e7ais<\/span><\/h2>\n

    Pour sa nouvelle collection c\u00e9l\u00e9brant la Saint-Valentin, r\u00e9alis\u00e9e en collaboration avec l’illustrateur Quentin Monge, Le Slip Fran\u00e7ais<\/a> a d\u00e9cid\u00e9 d’utiliser l’interactivit\u00e9. La marque a lanc\u00e9 un puzzle<\/a> pendant tout le mois de f\u00e9vrier et a mis les internautes au d\u00e9fi de le reconstituer en moins d’une minute. Le prix ? Le produit de leur choix parmi la collection en collaboration avec Quentin Monge. Une belle campagne pour engager et r\u00e9compenser ses clients.<\/p>\n

    Pourquoi est-ce l\u2019une de nos campagnes pr\u00e9f\u00e9r\u00e9es ?<\/strong><\/p>\n

    \n

    \u00ab Tout le monde aime les puzzles ! Cette campagne est une fa\u00e7on originale de mettre en avant et de pr\u00e9senter la nouvelle collection du Slip Fran\u00e7ais & Quentin Monge tout en c\u00e9l\u00e9brant l’amour. J’aurais ador\u00e9 participer et gagner un de ces sous-v\u00eatements pour la Saint-Valentin. \u00bb\"aurelie\"<\/a> Aur\u00e9lie Del Peso<\/a>, Customer Success Manager @ Qualifio<\/p>\n<\/blockquote>\n

    \"campagnes-marketing-interactives-preferees-fevrier-slip-francais\"<\/a><\/p>\n

    Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong> D\u00e9couvrez nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de janvier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Commen\u00e7ons cet article en vous montrant une petite vid\u00e9o \u2b07\u26bd La campagne de sponsoring du Club Bruges K.V Et vous, seriez-vous capable de battre le score du footballeur belge Mats Rits ? C’est le d\u00e9fi que le Club Bruges K.V a lanc\u00e9 \u00e0 ses fans. En collaboration avec les magasins de bricolage Hubo, le club […]<\/p>\n","protected":false},"author":3,"featured_media":29964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de f\u00e9vrier - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos campagnes marketings interactives pr\u00e9f\u00e9r\u00e9es de f\u00e9vrier (Club Bruges, MAKRO, Le Slip Fran\u00e7ais) et inspirez-vous pour vos prochaines actions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de f\u00e9vrier - 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