{"id":30153,"date":"2021-04-30T11:00:42","date_gmt":"2021-04-30T09:00:42","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-avril\/"},"modified":"2021-04-30T11:00:42","modified_gmt":"2021-04-30T09:00:42","slug":"campagnes-marketing-interactives-preferees-avril","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-avril\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es d&#8217;avril"},"content":{"rendered":"<p>Pour le retour du printemps et les grands \u00e9v\u00e9nements sportifs \u00e0 venir, les marques cr\u00e9ent des campagnes interactives pour engager leur audience. D\u00e9couvrez dans cet article nos 5 campagnes marketing pr\u00e9f\u00e9r\u00e9es d&rsquo;avril dont vous pouvez vous inspirer pour faire grandir et fid\u00e9liser votre communaut\u00e9.<\/p>\n<h2><span style=\"color: #fba026\"><span style=\"color: #fba026\">1. Le concours photo de Sporza<\/span><\/span><\/h2>\n<p><a href=\"https:\/\/sporza.be\/nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sporza<\/a> a profit\u00e9 de la disqualification du cycliste Michael Sch\u00e4r pour avoir jet\u00e9 une bouteille lors du Tour des Flandres pour lancer une campagne originale. Le m\u00e9dia a d\u00e9cid\u00e9 de cr\u00e9er une campagne bas\u00e9e sur le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs via un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/concours-photo\/\">concours photo<\/a>. Les internautes \u00e9taient invit\u00e9s \u00e0 partager leurs exp\u00e9riences de rattrapage de bouteilles d&rsquo;eau lanc\u00e9es par des cyclistes.<\/p>\n<p>Cette campagne interactive est brillante car elle montre que Sporza est pr\u00eat \u00e0 \u00e9tablir un dialogue avec sa communaut\u00e9 et renforcer la proximit\u00e9 avec son audience. Plus de 1 000 personnes ont partag\u00e9 le post Facebook et Sporza a regroup\u00e9 <a href=\"https:\/\/sporza.be\/nl\/2021\/04\/07\/uw-vijf-mooiste-bidonverhalen-het-ondenkbare-gebeurde-net-hij-gooide-zijn-drinkbus-naar-mijn-zoon~1617805368768\/\" target=\"_blank\" rel=\"noopener noreferrer\">les 5 plus belles histoires de fans<\/a> sur son site. Cet exemple montre aussi comment Qualifio peut aider votre marque \u00e0 \u00eatre r\u00e9active et \u00e0 lancer une campagne li\u00e9e \u00e0 l\u2019actualit\u00e9 tr\u00e8s rapidement.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/sporza-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34735\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/sporza-1-450x326.png\" alt=\"sporza-campaign\" width=\"650\" height=\"471\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 600\"><span style=\"color: #fba026\">2. Les 10 ans de Games of Thrones par OCS<\/span><\/span><\/h2>\n<p>Pour c\u00e9l\u00e9brer le 10\u00e8me anniversaire de la s\u00e9rie mondialement connue Game of Thrones, la plateforme <a href=\"https:\/\/www.ocs.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">OCS<\/a> a lanc\u00e9 une campagne pleine de d\u00e9fis, comprenant notamment :<\/p>\n<ul>\n<li>un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/memory\/\">memory<\/a> ;<\/li>\n<li>un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/swiper\/\">swiper<\/a> ;<\/li>\n<li>un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/qui-est-ce\/\">qui-est-ce<\/a> et un jeu de citations.<\/li>\n<\/ul>\n<p>Les participants avaient l\u2019opportunit\u00e9 de gagner la collection compl\u00e8te des romans <em>Game of Thrones<\/em> et <em>Fire &amp; Blood<\/em> de George R. R. Martin ainsi que de nombreux autres cadeaux. Pour l&rsquo;occasion, OCS a fait appel aux services de notre <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/services\/studio\/\">\u00e9quipe Studio<\/a> pour cr\u00e9er le design de leur campagne interactive.<\/p>\n<p>Cette campagne est le format id\u00e9al pour engager sa large communaut\u00e9 et augmenter son trafic car les participants sont encourag\u00e9s \u00e0 passer du temps et jouer sur le site de OCS.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/LOGO_OCSPlan-de-travail-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34688\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/LOGO_OCSPlan-de-travail-1-450x161.png\" alt=\"logo-ocs\" width=\"150\" height=\"54\" \/><\/a><\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2021-04-29-a\u0300-14.35.37-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34736\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture-d\u2019e\u0301cran-2021-04-29-a\u0300-14.35.37-1-323x600.png\" alt=\"OCS-campaign\" width=\"280\" height=\"521\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 600\"><span style=\"color: #fba026\">3. Le concours d&rsquo;\u00e9criture de De Ondernemer<\/span><\/span><\/h2>\n<p>Le magazine n\u00e9erlandais <a href=\"https:\/\/www.deondernemer.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">De Ondernemer<\/a> a cr\u00e9\u00e9 un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/concours-ecriture\/\">concours d\u2019\u00e9criture<\/a> en collaboration avec <a href=\"https:\/\/www.visa.be\/fr_BE\" target=\"_blank\" rel=\"noopener noreferrer\">VISA<\/a>. Le journal a lanc\u00e9 la campagne #geniaallokaal [ndlr : #g\u00e9nielocal] et a encourag\u00e9 les PME locales \u00e0 partager leurs id\u00e9es pour se pr\u00e9parer pour l&rsquo;avenir. Un budget publicitaire en ligne de 2 000 \u20ac \u00e9tait offert aux gagnants du concours. Pour partager leurs id\u00e9es, les participants devaient remplir un formulaire et saisir certaines informations de segmentation collect\u00e9es par VISA, comme le nom de l&rsquo;entreprise, sa taille et le domaine du site web.<\/p>\n<p>Afin d&rsquo;augmenter la visibilit\u00e9 de la campagne et la g\u00e9n\u00e9ration de leads, VISA a cr\u00e9\u00e9 un article sur son site web et a achet\u00e9 des publicit\u00e9s natives pour la promouvoir sur <a href=\"https:\/\/www.emerce.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emerce<\/a>, <a href=\"https:\/\/twinklemagazine.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twinkle<\/a> et <a href=\"https:\/\/www.adformatie.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adformatie<\/a>. Enfin, les gagnants ont annonc\u00e9 leur victoire sur leur propre site web et ont \u00e9t\u00e9 couverts par diff\u00e9rents sites d&rsquo;information locaux, ce qui a donn\u00e9 \u00e0 la campagne davantage de visibilit\u00e9.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617795306054-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34737 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617795306054-1-450x241.png\" alt=\"deondernmener-campaign-1\" width=\"450\" height=\"241\" \/><\/a><\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617795309181-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34738 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617795309181-1-450x241.png\" alt=\"deondernmener-campaign-2\" width=\"450\" height=\"241\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 600\"><span style=\"color: #fba026\">4. Le quiz football d&rsquo;Expressen<\/span><\/span><\/h2>\n<p>\u00c0 l&rsquo;approche du <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/uefa-euro-2020-idees-campagnes-marketing-interactives-football\/\">championnat d\u2019Europe de football 2020<\/a>, le journal su\u00e9dois <a href=\"https:\/\/www.expressen.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expressen<\/a> a lanc\u00e9 une campagne interactive c\u00e9l\u00e9brant l&rsquo;histoire de l&rsquo;\u00e9quipe nationale dans la comp\u00e9tition.<\/p>\n<p><strong>Pourquoi cette campagne est-elle int\u00e9ressante ?<\/strong><\/p>\n<ul>\n<li>Le <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/quiz\/\">quiz<\/a> de 10 questions aide \u00e0 augmenter consid\u00e9rablement le trafic sur le site et le nombre de pages vues.<\/li>\n<li>La m\u00eame campagne est int\u00e9gr\u00e9e dans tous les articles qui parlent de l&rsquo;\u00e9quipe nationale, ce qui augmente son exposition.<\/li>\n<li>Les participants sont encourag\u00e9s \u00e0 s&rsquo;identifier et \u00e0 s&rsquo;inscrire \u00e0 la newsletter \u00e0 la fin du quiz pour obtenir leurs r\u00e9sultats.<\/li>\n<\/ul>\n<p>En bref, cette campagne est inspirante car elle est la preuve parfaite que des \u00e9quipes \u00e9ditoriales passionn\u00e9es peuvent apporter des donn\u00e9es first-party \u00e0 un m\u00e9dia comme Expressen.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617743946799-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34739\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/screely-1617743946799-1-450x264.png\" alt=\"expressen\" width=\"550\" height=\"323\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 600\"><span style=\"color: #fba026\">5. Le calendrier du printemps de La Voix du Nord<\/span><\/span><\/h2>\n<p>Pour c\u00e9l\u00e9brer le <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/8-idees-marketing-creatives-paques-printemps\/\">retour du printemps<\/a>, le journal fran\u00e7ais <a href=\"https:\/\/www.lavoixdunord.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">La Voix du Nord<\/a> a lanc\u00e9 une campagne exclusive pour ses abonn\u00e9s. Ils ont cr\u00e9\u00e9 un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/calendrier\/\">calendrier<\/a> du printemps personnalis\u00e9\u00a0 et ont offert chaque jour pendant une semaine des cadeaux de jardinage de leur partenaire <a style=\"background-color: #ffffff\" href=\"https:\/\/www.monpetitcoinvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mon Petit Coin Vert<\/a>. Chaque jour, un jeu diff\u00e9rent \u00e9tait propos\u00e9, notamment un <a style=\"background-color: #ffffff\" href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/puzzle\/\">puzzle<\/a>, un <a style=\"background-color: #ffffff\" href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/quiz\/\">quiz<\/a> et un <a style=\"background-color: #ffffff\" href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/memory\/\">memory<\/a>.<\/p>\n<p>Le point int\u00e9ressant de cette campagne est son exclusivit\u00e9, qui encourage les personnes qui veulent participer \u00e0 s\u2019abonner au journal. De plus, le calendrier est un excellent moyen pour La Voix du Nord d&rsquo;engager sa communaut\u00e9 et renforcer la fid\u00e9lit\u00e9 de ses abonn\u00e9s en les r\u00e9compensant avec des cadeaux uniques. Le calendrier du printemps a \u00e9t\u00e9 un succ\u00e8s puisque plus de 12 000 participations ont \u00e9t\u00e9 enregistr\u00e9es en une semaine.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture_decran_2021-04-07_a_14.58.03-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34742 size-medium\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/Capture_decran_2021-04-07_a_14.58.03-1-450x509.png\" alt=\"voix-du-nord\" width=\"450\" height=\"509\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Besoin d&rsquo;inspiration pour la f\u00eate des m\u00e8res ?<\/strong><br \/>\nT\u00e9l\u00e9chargez l&rsquo;e-book pour d\u00e9couvrir nos <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/15-idees-marketing-inspirantes-fete-meres\/\">15 id\u00e9es de campagnes marketing originales<\/a> !<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/15-idees-marketing-inspirantes-fete-meres\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34504 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/banner_blog_mothers_day_2021-2-450x235.png\" alt=\"banner_blog_mothers_day_2021\" width=\"450\" height=\"235\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong><br \/>\nD\u00e9couvrez <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/campagnes-marketing-interactives-preferees-mars\/\">nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de mars<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour le retour du printemps et les grands \u00e9v\u00e9nements sportifs \u00e0 venir, les marques cr\u00e9ent des campagnes interactives pour engager leur audience. D\u00e9couvrez dans cet article nos 5 campagnes marketing pr\u00e9f\u00e9r\u00e9es d&rsquo;avril dont vous pouvez vous inspirer pour faire grandir et fid\u00e9liser votre communaut\u00e9. 1. Le concours photo de Sporza Sporza a profit\u00e9 de la [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":30154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-30153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es d&#8217;avril - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos 5 campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es d&#039;avril, dont vous pouvez vous inspirer pour faire grandir et fid\u00e9liser votre audience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es d&#8217;avril - 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