{"id":30228,"date":"2021-06-01T14:00:24","date_gmt":"2021-06-01T12:00:24","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/campagnes-marketing-interactives-preferees-mai\/"},"modified":"2021-06-01T14:00:24","modified_gmt":"2021-06-01T12:00:24","slug":"campagnes-marketing-interactives-preferees-mai","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/campagnes-marketing-interactives-preferees-mai\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai"},"content":{"rendered":"<p>Le mois dernier, les marques ont fait preuve d&rsquo;ing\u00e9niosit\u00e9 dans la cr\u00e9ation de leurs campagnes pour engager leur audience, notamment pour la f\u00eate des m\u00e8res et le championnat d\u2019Europe de football 2020. D\u00e9couvrez dans cet article nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es qui peuvent vous inspirer pour collecter des donn\u00e9es <em>first-party<\/em>.<\/p>\n<h2><span style=\"color: #fba026\">1. La roue de la fortune de Zwembad<\/span><\/h2>\n<p>Pour f\u00eater la nouvelle identit\u00e9 de sa marque et promouvoir ses produits pour piscines, <a href=\"https:\/\/www.piscineshop.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Zwembad<\/a> a fait appel \u00e0 l&rsquo;agence digitale <a href=\"https:\/\/www.yappa.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yappa<\/a> pour cr\u00e9er une <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/roue-de-la-fortune\/\" rel=\"noopener\">roue de la fortune<\/a> personnalis\u00e9e, remplie de prix sp\u00e9ciaux, allant de simples r\u00e9ductions \u00e0 une livraison gratuite.<\/p>\n<p>Pour accro\u00eetre sa visibilit\u00e9, Zwembad a mis en avant la campagne :<\/p>\n<ul>\n<li>Sur son site internet<\/li>\n<li>Sur sa page Facebook, via une pop-up<\/li>\n<li>Via Google Ads<\/li>\n<li>Via des e-mails marketing<\/li>\n<\/ul>\n<p>La campagne a \u00e9t\u00e9 un succ\u00e8s pour Zwembad, avec pr\u00e8s de <strong>3 800 participants en seulement 7 jours<\/strong> !<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/zwembad-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35034\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/zwembad-1-450x576.png\" alt=\"zwembad\" width=\"350\" height=\"448\" \/><\/a> <a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/zwembad2-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35035\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/zwembad2-2-450x258.png\" alt=\"\" width=\"550\" height=\"315\" \/><\/a><\/p>\n<h2><span style=\"color: #fba026\">2. Le test de personnalit\u00e9 de OUIGO<\/span><\/h2>\n<p>Pour promouvoir sa nouvelle offre en Bretagne, <a href=\"https:\/\/www.ouigo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OUIGO<\/a> a lanc\u00e9 un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/test-de-personnalite\/\">test de personnalit\u00e9<\/a> personnalis\u00e9. Cr\u00e9\u00e9e par l&rsquo;agence <a href=\"https:\/\/numberly.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Numberly<\/a>, la campagne permettait aux participants de d\u00e9couvrir la sp\u00e9cialit\u00e9 bretonne faite pour eux ! En plus d&rsquo;\u00eatre mise en avant sur le site internet, la campagne a \u00e9galement \u00e9t\u00e9 activ\u00e9e sur les r\u00e9seaux sociaux de OUIGO pour :<\/p>\n<ul>\n<li>Accro\u00eetre la reconnaissance de la marque<\/li>\n<li>G\u00e9n\u00e9rer du trafic<\/li>\n<li>Segmenter l&rsquo;audience et collecter des donn\u00e9es first-party<\/li>\n<\/ul>\n<p>Cette campagne est brillante car elle a permis \u00e0 OUIGO d&rsquo;augmenter la visibilit\u00e9 de sa nouvelle offre gr\u00e2ce au contenu interactif et d&rsquo;am\u00e9liorer ses futures communications gr\u00e2ce aux informations utiles collect\u00e9es telles que la sp\u00e9cialit\u00e9 bretonne pr\u00e9f\u00e9r\u00e9e.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/1-OUIGO-Publications-Facebook-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35036\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/1-OUIGO-Publications-Facebook-1-399x600.png\" alt=\"OUIGO\" width=\"550\" height=\"827\" \/><\/a><\/p>\n<h2><span style=\"color: #fba026\">3. Le concours photo de l&rsquo;association de handball<\/span><\/h2>\n<p>Pour la <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/15-idees-marketing-inspirantes-fete-meres\/\">f\u00eate des m\u00e8res<\/a>, <a href=\"https:\/\/www.handbal.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;association n\u00e9erlandaise de handball<\/a> a lanc\u00e9 un <a href=\"https:\/\/qualifio.fidelodev.be\/fr\/produit\/formats-campagne\/concours-photo\/\">concours photo<\/a> original invitant les fans \u00e0 envoyer une photo avec leur maman. Les gagnants se sont vus offrir deux maillots de l&rsquo;\u00e9quipe nationale avec leur nom imprim\u00e9, \u00e0 porter lors du prochain match auquel ils \u00e9taient invit\u00e9s.<\/p>\n<p>Lors de l\u2019envoi de la photo, les participants \u00e9taient invit\u00e9s \u00e0 s\u00e9lectionner leur joueur pr\u00e9f\u00e9r\u00e9 et avaient la possibilit\u00e9 de s&rsquo;abonner \u00e0 la newsletter de l&rsquo;association.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/handball-NL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35038 size-large\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/handball-NL-1200x772.jpg\" alt=\"handball NL\" width=\"1200\" height=\"772\" \/><\/a><\/p>\n<h2><span style=\"color: #fba026\">4. La campagne de sensibilisation de seedtag<\/span><\/h2>\n<p><a href=\"https:\/\/www.seedtag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seedtag<\/a>, le leader de la publicit\u00e9 contextuelle, a lanc\u00e9 une campagne originale pour instruire et divertir ses utilisateurs. La soci\u00e9t\u00e9 a encourag\u00e9 les participants \u00e0 r\u00e9pondre \u00e0 un quiz de 6 questions pour planter leur propre arbre dans la for\u00eat Seedtag ! Pour rendre son quiz plus engageant, Seedtag a utilis\u00e9 la fonctionnalit\u00e9 de <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/demarquez-vous-quiz-verification-instantanee\/\">v\u00e9rification instantan\u00e9e<\/a> et a ajout\u00e9 un chrono.<\/p>\n<p><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/SeedtagFR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35060 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/SeedtagFR-446x600.png\" alt=\"SeedtagFR\" width=\"446\" height=\"600\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Besoin d&rsquo;inspiration pour la f\u00eate des p\u00e8res ?<\/strong><br \/>\nD\u00e9couvrez nos <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/7-campagnes-marketing-creatives-fete-des-peres\/\">7 id\u00e9es de campagnes marketing cr\u00e9atives<\/a> !<a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/7-campagnes-marketing-creatives-fete-des-peres\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34963 aligncenter\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/banner_blog_fathers_day_2021-1-450x235.png\" alt=\"banner_blog_fathers_day_2021\" width=\"450\" height=\"235\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong><br \/>\nD\u00e9couvrez <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/campagnes-marketing-interactives-preferees-avril\/\">nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d&rsquo;avril<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mois dernier, les marques ont fait preuve d&rsquo;ing\u00e9niosit\u00e9 dans la cr\u00e9ation de leurs campagnes pour engager leur audience, notamment pour la f\u00eate des m\u00e8res et le championnat d\u2019Europe de football 2020. D\u00e9couvrez dans cet article nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es qui peuvent vous inspirer pour collecter des donn\u00e9es first-party. 1. La roue de la [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":30229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-30228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai dont vous pouvez vous inspirer pour engager votre audience et collecter des donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai - Qualifio\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai dont vous pouvez vous inspirer pour engager votre audience et collecter des donn\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T12:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.fidelodev.be\/blog\/wp-content\/uploads\/banner_social_may_2021-1.png\" \/>\n<meta name=\"author\" content=\"Matthieu Micard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthieu Micard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/\"},\"author\":{\"name\":\"Matthieu Micard\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/#\/schema\/person\/d9a8f9327c3b531a3a7af8952da65daa\"},\"headline\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai\",\"datePublished\":\"2021-06-01T12:00:24+00:00\",\"dateModified\":\"2021-06-01T12:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/\"},\"wordCount\":510,\"publisher\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2022\/06\/banner_blog_may_2021-1.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/\",\"url\":\"https:\/\/qualifio.fidelodev.be\/blog\/favourite-interactive-marketing-campaigns-may\/\",\"name\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de mai - 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