{"id":30918,"date":"2022-02-18T09:00:23","date_gmt":"2022-02-18T08:00:23","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/qualitative-authentique-interactive-communication-billetreduc\/"},"modified":"2022-06-20T10:08:19","modified_gmt":"2022-06-20T08:08:19","slug":"qualitative-authentique-interactive-communication-billetreduc","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/qualitative-authentique-interactive-communication-billetreduc\/","title":{"rendered":"Qualitative, authentique et interactive : les trois mots cl\u00e9s de la communication de BilletR\u00e9duc.com"},"content":{"rendered":"

Pour BilletR\u00e9duc.com, la crise sanitaire a eu un r\u00e9el impact sur l\u2019engagement de ses abonn\u00e9s newsletter et r\u00e9seaux sociaux. Le site proposant des billets pour des spectacles et \u00e9v\u00e8nements partout en France vise l\u2019authenticit\u00e9 dans ses communications et s\u2019emploie \u00e0 concevoir des actions promotionnelles plus qualitatives et interactives pour ses partenaires.<\/strong><\/p>\n

BilletR\u00e9duc.com<\/a> r\u00e9f\u00e9rence chaque jour des milliers d’\u00e9v\u00e9nements partout en France (pi\u00e8ces de th\u00e9\u00e2tres, spectacles, loisirs, festivals, concerts). \u00c0 travers ses actions publicitaires, CRM et sur ses r\u00e9seaux sociaux, BilletR\u00e9duc.com d\u00e9veloppe la visibilit\u00e9 des \u00e9v\u00e9nements de son catalogue et renforce leur potentiel de conversion. Pour un de ses partenaires historiques, BilletR\u00e9duc.com a d\u00e9cid\u00e9 de r\u00e9aliser une action sp\u00e9ciale en sollicitant l\u2019aide de la plateforme Qualifio Engage<\/a>.<\/p>\n

Proposer des actions promotionnelles qualitatives et interactives<\/span><\/h2>\n

Pour l\u2019avant premi\u00e8re de la pi\u00e8ce de leur client historique, BilletR\u00e9duc.com a voulu proposer une action promotionnelle originale et \u00e9toffer son accompagnement professionnel. Cela s\u2019est traduit par la cr\u00e9ation d\u2019un quiz offrant aux participants la chance de gagner deux places pour l\u2019avant-premi\u00e8re du spectacle ainsi que deux places VIP au cocktail de fin de repr\u00e9sentation en pr\u00e9sence des com\u00e9diens. Pour Florent Demeure, charg\u00e9 de projet marketing chez BilletR\u00e9duc.com, \u00ab l\u2019id\u00e9e \u00e9tait de proposer \u00e0 notre client de mettre en avant BilletR\u00e9duc.com sur ses r\u00e9seaux, d\u2019inciter les gens \u00e0 r\u00e9server sur le site et de notre c\u00f4t\u00e9 c\u2019\u00e9tait l\u2019occasion de faire un peu d\u2019\u00e9v\u00e8nementiel, de proposer quelque chose de diff\u00e9rent, en organisant une soir\u00e9e VIP<\/em> \u00bb. Le quiz a attir\u00e9 plus de 1 000 participants et 59 % d’entre eux se sont inscrits \u00e0 la newsletter de BilletR\u00e9duc.com<\/strong> pour recevoir les bons plans de sorties. En termes de visibilit\u00e9 et d\u2019image, ce type d\u2019actions de fid\u00e9lisation aide \u00e9galement beaucoup le site qui a d\u2019ailleurs re\u00e7u des retours tr\u00e8s positifs de la part des participants via e-mail.<\/p>\n

\"quote-billet-reduc-fr\"<\/a><\/p>\n

\"billet-reduc-quiz-fr\"<\/a><\/p>\n

Selon Florent Demeure, de plus en plus de partenaires sont int\u00e9ress\u00e9s par les jeux-concours<\/a> et les actions qui sortent du lot pour faire la promotion de leurs divers \u00e9v\u00e8nements. \u00ab R\u00e9cemment, nous avons eu un beau plan d\u2019accompagnement avec un th\u00e9\u00e2tre parisien pour une de leurs pi\u00e8ces. Nous nous sommes d\u00e9plac\u00e9s, nous avons fait des interviews des \u00e9quipes artistiques et nous avons r\u00e9alis\u00e9 une newsletter plus \u00e9ditoriale que commerciale. Aujourd\u2019hui, \u00e7a fait partie de nos objectifs de concevoir des actions promotionnelles de plus en plus \u00e9labor\u00e9es, divertissantes et pourvoyeuses d\u2019inspiration<\/em> \u00bb, d\u00e9clare Florent Demeure.<\/p>\n

L\u2019authenticit\u00e9, la cl\u00e9 de toute communication<\/span><\/h2>\n

Parler aux gens et \u00eatre authentique, tel est le conseil marketing num\u00e9ro un de Florent Demeure. BilletR\u00e9duc.com en a d\u2019ailleurs fait l\u2019exp\u00e9rience pendant la crise. \u00ab Pendant les p\u00e9riodes de fermeture des salles en raison de la crise sanitaire, nous avons d\u00fb nous r\u00e9inventer. Nous avons entre autres d\u00e9cid\u00e9 d\u2019\u00e9crire une newsletter de type magazine parlant des pi\u00e8ces que nous aimions, relayant des actualit\u00e9s et contenus distrayants, en r\u00e9sonance avec la personnalit\u00e9 de notre marque et \u00e7a a super bien march\u00e9<\/em> \u00bb, explique Florent Demeure. Ils ont ainsi r\u00e9ussi \u00e0 garder contact avec leurs abonn\u00e9s et ont obtenu de tr\u00e8s beaux r\u00e9sultats en termes de taux d\u2019ouverture, allant jusqu\u2019\u00e0 20%.<\/p>\n

BilletR\u00e9duc.com n\u2019est d\u2019ailleurs pas la seule entreprise pour qui la crise a stimul\u00e9 la cr\u00e9ativit\u00e9. Le LOSC<\/a>, Le Slip Fran\u00e7ais<\/a> ou encore NGroup<\/a> ont eux aussi d\u00fb mobiliser leur cr\u00e9ativit\u00e9 et adapter leurs actions de communication pour garder leurs communaut\u00e9s engag\u00e9s, l\u2019interactivit\u00e9 \u00e9tant l\u2019un de leurs majeurs atouts.<\/p>\n

\"cases-examples\"<\/a><\/p>\n

Envie de d\u00e9couvrir comment d\u2019autres entreprises dans le secteur du divertissement utilisent la plateforme Qualifio Engage dans leur strat\u00e9gie digitale ? Rendez-vous sur notre article
\n\u00ab Divertissement : 10 campagnes marketing pour rendre votre marque m\u00e9morable<\/a> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour BilletR\u00e9duc.com, la crise sanitaire a eu un r\u00e9el impact sur l\u2019engagement de ses abonn\u00e9s newsletter et r\u00e9seaux sociaux. Le site proposant des billets pour des spectacles et \u00e9v\u00e8nements partout en France vise l\u2019authenticit\u00e9 dans ses communications et s\u2019emploie \u00e0 concevoir des actions promotionnelles plus qualitatives et interactives pour ses partenaires. BilletR\u00e9duc.com r\u00e9f\u00e9rence chaque jour […]<\/p>\n","protected":false},"author":3,"featured_media":30919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-30918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"\nQualitative, authentique et interactive : la communication de BilletR\u00e9duc<\/title>\n<meta name=\"description\" content=\"BilletR\u00e9duc vise l\u2019authenticit\u00e9 dans ses communications et s\u2019emploie \u00e0 concevoir des actions promotionnelles plus qualitatives et interactives.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative, 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