{"id":31133,"date":"2022-05-11T15:45:01","date_gmt":"2022-05-11T13:45:01","guid":{"rendered":"https:\/\/qualifio.fidelodev.be\/blog\/loreal-emea-strategie-collecte-donnees-qui-le-vaut-bien\/"},"modified":"2022-08-23T09:45:44","modified_gmt":"2022-08-23T07:45:44","slug":"loreal-emea-strategie-collecte-donnees-qui-le-vaut-bien","status":"publish","type":"post","link":"https:\/\/qualifio.fidelodev.be\/fr\/blog\/loreal-emea-strategie-collecte-donnees-qui-le-vaut-bien\/","title":{"rendered":"L\u2019Or\u00e9al EMEA : une strat\u00e9gie de collecte de donn\u00e9es qui le vaut bien"},"content":{"rendered":"<h2><span style=\"color: #fba026;\">Un programme europ\u00e9en de collecte de donn\u00e9es d\u00e9ploy\u00e9 aupr\u00e8s de 70% des marques L&rsquo;Or\u00e9al<\/span><\/h2>\n<p>C\u2019est un fait connu : les consommateurs d\u2019aujourd\u2019hui sont bombard\u00e9s par des milliers de messages publicitaires chaque jour. Et ce n&rsquo;est une nouvelle pour personne que les marques doivent engager leurs audiences de mani\u00e8re plus significative pour se d\u00e9marquer.<\/p>\n<p>Vous savez donc probablement ce que nous allons vous dire : la cl\u00e9 pour obtenir un plus grand engagement de la part de vos audiences, communaut\u00e9s et clients est de se rapprocher d&rsquo;eux et de savoir ce qu&rsquo;ils veulent. Ce dernier point est crucial. Rassembler plus de connaissances sur vos audiences vous permettra de <strong>prendre des d\u00e9cisions marketing bas\u00e9es sur de la donn\u00e9e et de proposer des actions plus innovantes<\/strong> et pertinentes pour construire des relations significatives. Et votre alli\u00e9 num\u00e9ro un dans cette bataille est la <a href=\"https:\/\/qualifio.fidelodev.be\/blog\/fr\/que-sont-les-donnees-zero-party\/\">collecte de donn\u00e9es first- et zero-party<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/loreal-campaigns-examples.jpeg\"><img decoding=\"async\" class=\"alignnone wp-image-37901 size-full\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/loreal-campaigns-examples.jpeg\" alt=\"loreal-campaigns-examples\" width=\"984\" height=\"auto\"><\/a><\/p>\n<p>Mais concr\u00e8tement, <strong>comment mettre en \u0153uvre une strat\u00e9gie efficace de collecte de donn\u00e9es<\/strong> ? Et, surtout, lorsque vous \u00eates une entreprise mondiale avec un large \u00e9ventail de marques r\u00e9parties dans diff\u00e9rents pays ? C&rsquo;est ce que nous avons demand\u00e9 \u00e0 Pasquale Egione, <em>Consumer Engagement Program Manager<\/em> chez <a href=\"https:\/\/www.loreal.com\/fr\/\">L&rsquo;Or\u00e9al<\/a>, leader mondial dans le domaine de la beaut\u00e9, pr\u00e9sent dans plus de 150 pays.<\/p>\n<blockquote>\n<p>\u00ab Avec Qualifio, nous r\u00e9pondons \u00e0 deux objectifs : d&rsquo;une part, augmenter le nombre de contacts que nous avons dans notre base de donn\u00e9es et, d&rsquo;autre part, travailler sur l&rsquo;am\u00e9lioration de la qualit\u00e9 de ces contacts. Lorsque nous avons lanc\u00e9 le programme de collecte de donn\u00e9es, nous \u00e9tions \u00e0 0 contact dans notre CRM. Aujourd&rsquo;hui, en Italie, o\u00f9 nous avons lanc\u00e9 le premier programme pilote, plus de <strong>50% des contacts proviennent de Qualifio.<\/strong> \u00bb<br><a href=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/pasquale-egione.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37906\" style=\"margin: 15px auto;\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/pasquale-egione.png\" alt=\"pasquale-egione\" width=\"180\" height=\"149\"><\/a><br><a href=\"https:\/\/www.linkedin.com\/in\/pasquale-egione-41500073\/\" target=\"_blank\" rel=\"noopener\">Pasquale Egione<\/a>, Consumer Engagement Program Manager @ L&rsquo;Or\u00e9al EMEA<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><strong>Envie de d\u00e9couvrir la suite du cas client ? C&rsquo;est par ici<\/strong> \ud83d\ude09 \u2b07\ufe0f<!-- [if lte IE 8]&gt;--><\/p>\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-flow wp-block-group-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n\thbspt.forms.create({\n\t\tregion: \"na1\",\n\t\tportalId: \"5566751\",\n\t\tformId: \"995c570a-8dfb-4ab3-b33d-6e1080595e6b\"\n\t});\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un programme europ\u00e9en de collecte de donn\u00e9es d\u00e9ploy\u00e9 aupr\u00e8s de 70% des marques L&rsquo;Or\u00e9al C\u2019est un fait connu : les consommateurs d\u2019aujourd\u2019hui sont bombard\u00e9s par des milliers de messages publicitaires chaque jour. Et ce n&rsquo;est une nouvelle pour personne que les marques doivent engager leurs audiences de mani\u00e8re plus significative pour se d\u00e9marquer. Vous savez [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-31133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas de r\u00e9ussite : une strat\u00e9gie de collecte de donn\u00e9es qui en vaut la peine<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al EMEA : d\u00e9couvrez comment le leader mondial de la beaut\u00e9 a mis en place un programme europ\u00e9en de collecte de donn\u00e9es pour 70% de ses marques.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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