Euronews chooses Qualifio to engage its digital audiences
Already a partner for numerous TV media across Europe, Qualifio, the platform for interactive marketing and data collection, has achieved a new success with the signing of a contract with Euronews. The international news channel will now use the Qualifio platform to offer its visitors and advertisers more interactive editorial content. Qualifio is also a technical partner of the first European Leadership Awards organized by Euronews and the European Business Summit (EBS) in May 2018 in Brussels.
Since 2011, the Qualifio platform has enabled its customers to collect data and engage audiences with more than 40 interactive formats: quizzes, contests, animated games, video galleries, etc. More than 400 major European brands and media rely on its platform and solutions.
Qualifio, technical partner of the European Leadership Awards
As part of its collaboration with Euronews, Qualifio has designed a voting module that will allow viewers and visitors to the sites of Euronews and EBS to choose the personalities of the year in 5 proposed categories such as “The European leader of the year” or “The European personality of the year.”
The winners will be announced during a ceremony on the eve of the opening of the European Business Summit 2018, an annual event that brings together civil society and European decision makers on the major challenges of the year.
“We are very pleased to participate in the success of this first edition of the European Leadership Awards created by Euronews and EBS,” says Olivier Simonis, Co-Founder & CEO of Qualifio. “The voting module we are making available for the occasion is an excellent lever to increase the impact and virality of this event by reaching a potentially wide audience by May 22.“
Develop more interactive content
More generally, by choosing the solutions proposed by Qualifio, Euronews is betting on enriching itself with more interactive and innovative digital content:
“At Euronews, as in all the major media, one of the challenges is to propose formats adapted to the new ways of consuming information of our audiences. This assumes in the first place and in total agreement with our positioning ALL VIEWS, to offer, on our digital media, interactions that give the floor to our visitors, through different types of interactive formats such as polls. This is what Qualifio will help us do, and which will allow us to continue to offer quality information while making it more dynamic, interactive and therefore even more accessible to the greatest number.”
– Youva Bouzidi, Head of Digital Products at Euronews