Webinar | How do FMCG brands use interactive campaigns to grow knowledge of their shoppers’ community
Are you struggling to engage your customers and build loyalty in the long term? Nowadays, marketers from FMCG brands must know who their buyers are and develop direct relationships with them to increase control over their sales and data.
Interacting with consumers and prospects via digital channels has become a must. Contests, polls, surveys, couponing, sampling… are performant mechanisms that have proven to be efficient for brands, in terms of data collection and segmentation, driving customers into their stores.
Olivier Simonis, co-founder and CEO at Qualifio, and Gilles Lenaerts, Country Manager Nordics at Qualifio, will share with you useful examples on how interactive marketing can help you improve customer’s loyalty and acquire new ones through data collection.
In this webinar, you will learn:
> How Nestlé engaged its audience through interactive marketing;
> How Dr Oetker increased their customers’ loyalty;
> How you can do just the same by using interactivity within your future campaigns.