first- and zero-party data

Customer engagement and loyalty made easy for brands who want to build meaningful relationships.

Request a demo

What can we do for you?

We provide you with a solution composed of two powerful, complementary and easy-to-use SaaS modules.

Qualifio engage

A data collection and interactive marketing module

Generate engagement and capture data via quizzes, games, polls, contests, and over 50 other interactive formats.

Check it out

Qualifio Loyalty

An interaction based loyalty module

Reward and segment members with interaction-based programs that go beyond purshases.

Check it out

Why choose Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands.

Actionable data

Collect first-party and zero-party data

Stay agile

Easily use our platform, no technical skills needed

Stand out

Choose among 50+ interactive formats & build custom loyalty programs

Integrated data

Integrate our platform with your tools, no data silos

Privacy law compliance

Be GDPR compliant & transparent

Control your budget

Have control of your production costs

They engage their audiences daily, thanks to Qualifio

400+ brands and media groups around the world playing, building and standing out with Qualifio.

“Qualifio has been an additional and important tool in reinforcing our relationship with our community during a period where social interaction was key. Our objective is to continue to recruit new fans, enrich our database, retain this base and increase their loyalty by launching a wide range of innovative games and digital activations.”

“Qualifio has transformed the way we interact with our audiences. Our multiple brands create interactive campaigns in minutes that provide us with quality data directly linked to our CRM system. Last year, we collected 100,000 + segmented profiles within 20 brands.”

“We use Qualifio to boost engagement via interactive content created at key moments of the year. This type of content enables us to collect strategic data, a preference, a wish that will help us segment our database, personalise our communications and ultimately build customer loyalty.”

“Today, the conversion rate of our Qualifio contests lies between 5-10%. That means that out of 25,000 unique participations we get 1,200-2,500 new print magazine subscribers. In total, for all our brands, Qualifio represents around 45% of our leads generated.”


Qualifio works with the tools you’re already using

Integrate your existing systems: CRM, marketing automation, DMP, CMP, analytics and many more!

Discover all the ways customers succeed with Qualifio

Don’t miss our latest blog posts, e-books and success stories.



Building customer loyalty with earning rules

Felicity Still



Our best Christmas marketing campaign ideas for brands to try out

Anastasia Babatzikis


Customer stories

L’Oréal EMEA: a data collection strategy that is worth it

Anastasia Babatzikis