Hi, we are Qualifio 👋🏼

We’re a bunch of people looking to transform the way brands connect with their communities. How? By providing them with the right features to create impactful interactive and gamified experiences.

Our mission: we grow passionate communities

From the beginning, we have wanted to enable brands to build relationships that go beyond mere connections. We wanted every brand to connect with its community. And that’s what we do: we help brands engage, get to know and reward their audiences. We enable them to build meaningful relationships by making data collection and customer engagement easy, thanks to powerful features and committed people.

400+

companies using Qualifio

3

offices across Europe

80

employees

Our core values

A unique work culture built on strong values.

COMMITMENT

We strive for customer success.

TRANSPARENCY

We communicate honestly within our team and beyond.

FUN

We’re serious about having fun.

EMPOWERMENT

We help you crush it.

CREATIVITY

Challenges inspire us to keep innovating.

TOGETHERNESS

We connect because we care.

Curious about our dynamic work culture and how we’re driven by human values? Our colourful culture code explains it all!

Our story

Qualifio was founded in Belgium in 2011 by Olivier Simonis and Serge Rapaille. They truly believed in the power of interactivity and its ability to engage and push consumers down the conversion funnel. This power has continued to grow since then, especially in the context of data deprecation, making interactive marketing one of the most promising tactics to collect first- and zero-party data in a compliant and consented manner.

Today, Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to get to know their audiences through interactive and gamified experiences, offering compelling reasons for ongoing engagement with their brand.

2023

Hello QNTM Group

Qualifio joined the QNTM Group, an ecosystem of best-of-breed companies that excel in the AdTech and MarTech sectors.

2021

Launch of Plus features

That year, we launched our Plus features, enabling marketing teams to enrich their database and foster recurring interactions with their customers via engaging reward programs.

2020

New Management

After 10 successful years, Olivier and Serge decided to pass the torch on to Quentin, CEO, and Laurent, CTO, supported by a strong management team.

From 2011 to 2016

Qualifio goes abroad

We started with an office in Louvain-la-Neuve, followed by an office in Paris, and one in Madrid.

2011

Creation of Qualifio

It all started with two friends, Olivier and Serge, in a cellar, wanting to empower marketers with the right tools and to provide them with an innovative way of doing marketing.