Hot topic for 2022: data collection strategies set to be the talk of the town this year
Digital marketing trends in recent years have ranged from consumer privacy, to Instagram taking over from Facebook, to the appearance of chatbots and to the prevalence of the use of video content. But what will the main trend be in 2022?
Google’s planned end to third-party cookies is 2 years away and the looming cookieless world is sure to be top of mind for a lot of us. And the recent pandemic has also played an important role on trends in the digital marketing ecosphere, with many companies having to take a premature and hurried dive into their digitalisation journey.
Our data collection and interactive marketing platform, Qualifio Engage, has seen record numbers across the board in recent months, a sure sign that the hottest topic for 2022 is on track to be the talk of the (digital) town this year.
Read our press release and find out what topics will be on everyone’s mind as we embark on the adventure that 2022 is sure to be!