The best interactive marketing campaigns of July
Like every month, we highlight our favourite interactive campaigns created by our users via the Qualifio platform. Despite the summer holidays, they have been very busy creating original and engaging campaigns in July! But, we had to make a choice. So here you go: our 5 favourite campaigns of July created by Sporza, Respire, Arriva, Valencia FC and Stay’d.
1. Sporza: a live poll for the Tour de France
To engage their audience during the Tour de France, the Belgian public broadcaster Sporza launched a live poll asking one question: who is now Pogacar’s biggest challenger for overall victory? Then, they showed the results in real-time on the screen with a CTA encouraging those who hadn’t voted yet to download Sporza’s app and vote.
2. Arriva: a test for the launch of their mobile app
What kind of traveller are you? This is the personality test the public transport company Arriva created to launch their new mobile app Glimble, combining different means of transport in one place. After answering a few questions, by swiping left or right, participants found out which profile matches their personality, with an explanation on how the app would help them concretely — an original campaign, mixing business with pleasure.
3. Respire: a jackpot for summer holidays
What’s more fun than a jackpot? You activate a slot machine and you immediately find out if you have won… or lost, depending on whether the three images in the machine are identical or not. For summer, the eco-friendly brand Respire launched a jackpot to win suncare products. The jackpot was promoted via paid ads on social media and via a pop-up on Respire’s website, perfect to convert their visitors into prospects. As a thank you, all participants received a unique code allowing them to benefit from a 10% discount on the brand’s entire suncare range.
4. Valencia CF: a vote for the fans
The Spanish football club Valencia launched a win-win campaign: they gave fans the chance to win their favourite jersey in exchange for data. Fans had to vote between two jerseys first, then fill out a form with some details (first name, last name, email, date of birth, city) and hope to be the lucky winner! The football club set up this campaign to thank fans for the season and to gather valuable information for its next marketing actions.
5. Stay’d: a memory game to win a delicious dinner
Stay’d, part of Maadaadizi Investments, is a meal delivery service that brings restaurant-quality food to your home, with no meal preparation or hosting hardships. With a memory game, they gave their audience the chance to win 50% off a Stay’d dinner. Participants had to find pairs of identical cards in the fastest time and fewest clicks possible. Below the form to validate their participation, Stay’d proposed an opt-in to their newsletter. An excellent campaign to promote their concept whilst growing their database.
Need more inspiration? Discover our favourite interactive campaigns of June!