Interactive content as a lever for acquisition, engagement and visibility

The success story of the French daily newspaper La Provence

Created in 1997 in Marseille, La Provence distributes its newspaper daily to an audience of 513,000 readers and has a community of over 1 million fans on Facebook and Twitter. So many people that the newspaper must entertain, engage and retain, both physically and digitally. To help them in this task, they looked at interactive content, which they are now integrating into their digital strategy since 2019.

We spoke to Amélie Cerceau, head of digital projects, and Mathieu Cochelin, director of digital activities at La Provence, to learn more about the newspaper’s content strategy. Discover the summary of our exchange through this infographic ⬇

La Provence is not the only media to have opted for interactive content. NGroup, Bonnier, Vocento and RTL have also decided to bring more interactivity to their content to build a real community and learn more about their audiences. Discover all their success stories on our website!