How betevé got closer to its audience through interactive content
betevé is Barcelona’s public broadcaster. Through its content, it represents all those who, in one way or another, maintain a connection with the city. To become Barcelona’s leading source of information in terms of local news, betevé is present on different channels: TV, radio, web and social media.
betevé’s main marketing challenges are to:
- Increase website traffic;
- Increase engagement;
- Increase the time spent on its website;
- Increase the number of page views;
- Grow its database;
- Know its audience better.
In this use case, you will discover how betevé uses interactive content to face all these challenges.
30,000+ participants in 48 hours and an average session of 5 minutes. This is what betevé managed to get from a quiz published on its website. It all started when the media decided to react to the famous entrance exam for the municipal police force of Barcelona, in which 88% of candidates failed. As the exam was public, betevé decided to take the 50 questions of the test and challenge its community knowledge. Within an hour, the media created a test and published it online. The next morning, the test had gone viral, and everyone was talking about it on social media.
Want to discover more successful examples like this one? Download the case study, and learn about interactive and fun ways to get closer to your audience, while driving measurable results.