March’s campaigns of the month: Doritos, Solidaris, Andros, Sporza & TV3 Sport
March was a very productive month for our users, which didn’t make the nominations any easier! Engagement, data collection, notoriety or awareness campaigns, users have shown great originality this month. However, a choice had to be made among these new campaigns…
Choosing only 3 campaigns, as for February, was too hard. So, in no particular order, here are the 5 campaigns that caught our attention last month. ?
1. Doritos’ products battle
A battle is the ideal format to know your audience’s preferences! It takes the shape of one-click polls between two entries. Rather Doritos Natural or Doritos Paprika? Rather Doritos Cheese or Doritos Barbecue?
After choosing their favourite flavour, participants were invited to fill out a form with their data to be taken into account in the draw and try to win one year of free Doritos! Graphs with a ranking of the most popular entries were displayed after the form was sent. The campaign allowed the brand to collect new subscribers to its newsletter through an opt-in in the form.
Tip of the day: like Doritos, if you ask for your customers date of birth in your form, use this information as a loyalty lever later on. Set up a marketing campaign based on your customers birthdays, such as an email offering a voucher or a gift.
Tip of the day #2: to reach a wider audience outside your own, promote your campaigns through paid ads on your social networks (Facebook, Instagram, etc.)
“Play now and win 1 year of free Doritos!”
2. Solidaris’ awareness campaign
“Teeth are for life” is the title of the campaign led by Solidaris. Through a contest to win 5 dental kits worth +/- €60, Solidaris wanted to test its audience’s knowledge of oral hygiene in a fun way.
The last question concerned dental care provided by Solidaris, with a link to the health insurance’s website for more information on the subject.
3. Andros’ 3-in-1 edutainment campaign
Since January 1st 2019, Andros has been offering a new range of fruit-based desserts under the name Kidifruit. For its new product range, the brand collaborated with Wondercity website, referencing the best of early stimulation and recreational activities for children from 0 to 12 years old. Andros launched thus a campaign throughout March on a dedicated mini-site, promoted on Wondercity. The mini-site included interactive games, coloured pictures to print and a contest to win 1 year of Kidifruit desserts.
Among the game mechanics offered, there are a memory, a guess the word, a puzzle and a quiz in the shape of a labyrinth. Through these games, the brand tries to make its future customers aware of the products it offers without pesticide residues and without added sugars.
4. Sporza’s team selector
For the Belgium-Russia game, users had the opportunity to slip into the shoes of the Belgian team’s coach Roberto Martinez. They had to compose their own team, from a list of available players.
Participants then discovered their selection as well as the most popular players. An engagement campaign intended to offer web users a fun and playful time.
Tip: like Sporza, increase your ads revenue by renewing the ads. Each time a participant goes to the next screen of your campaign, the page is refreshed and the ads around are updated automatically.
5. The big TV3 sport contest
For Australian Grand Prix, the TV channel created a predictions contest with 7 questions, published on its Facebook page. Participants had to guess the winner of the Grand Prix, predict if a particular driver or car would end up in the top 5, etc. The prize? A Suzuki Swift Sport!
The channel also took the opportunity to add an opt-in to its form and increase the number of subscribers to its newsletter.
Interested in more examples of the power of interactive campaigns? Click here to discover February’s campaigns of the month.
