In this article, we are going to share with you our tips on how to effectively activate your campaigns in order to maximise your reach, including on social media. But before that, here are three elements you should not lose sight of:

  • The first five days following the launch of your campaign are usually decisive: your performance will likely depend on this period of time;
  • The activation of your campaign on social media is a key element: it can help you catch the attention of thousands of web users;
  • Social media aren’t everything: it’s important not to overlook your own interaction means such as emailing, push notifications in your mobile app, Facebook or LinkedIn groups…

Activate your campaigns on your website

Your website is often the place where the first impression is made and should therefore be given priority. You can obviously use your homepage but also any other section considered appropriate.

1. Dedicated articles

You have a blog? Or you are a news website? Take advantage of that! We suggest you write a dedicated article and keep in on your website’s homepage for some ten days after your campaign’s launch (this will obviously depend on its duration).

2. Mobile apps

You have a mobile app? Through push notifications you can alert your users that you are launching a campaign.

3. Emailing

Emailing remains a powerful tool if you need to share some information with you audience and increase their engagement through personalisation. You can also activate your campaign through a dedicated email or simply by integrating it into your newsletter.

4. Partnerships

Your partners can help your activate your campaign through their communication channels: in their newsletters and on their social media, but also through sponsored or guest content, for example.

Activate your campaigns on social media

1. Facebook

With over 1.7 million users, of which more than 65% are active on a daily basis, Facebook offers an unparalleled opportunity to interact with your audience.

That is why we recommend that you promote your campaign on your Facebook page, as soon as it is launched. What’s more, do not hesitate to chase your audience up while getting different angles or following the news.

You can also create sponsored content or advertising on Facebook. In order to make those more effective and to grow your audience, we advise you to insert a Facebook pixel in your Qualifio campaign’s tags. This will allow you to create Lookalike Audiences and target other web users who might be interested in your campaign.

> 4 things you really need to know before starting with Facebook Advertising by Rise and Shine Agency

2. Twitter

With 42% of Twitter users following brands, it’s a fertile ground for marketing opportunities.

We thus suggest you tweet very regularly, preferably with an image in your tweet. If this is a large-scale operation, the creation of a dedicated hashtag can also be interesting since it allows your to increase engagement and might appear in the Trends on Twitter.

It is also advisable to identify influencers and journalists who may be interested in your campaign. Send them a tweet or tag them in your images (thanks to the “Who’s in this photo?” feature) in order to encourage them to participate and/or to pass it on. Of course, if you are to keep a good relationship with leading figures in your sector, we suggest you regularly like and/or retweet their content too.

Finally, advertising on Twitter can be interesting, especially within the framework of big events. These are the times when the social media serves as second screen and when people are really using it.

3. Instagram

With some 500 million monthly users, Instagram is now running with the big dogs. Yet one challenge remains: how can Instagram redirect users to your campaign when it is currently impossible to integrate a link in the caption of your pics? To overcome this problem, there are actually a couple of existing solutions:

  • Use a link in your Instagram bio (the only spot where links are clickable) and direct your audience towards it thanks to a “Link in bio” type of mention;
  • Use sponsored links, that is to say Instagram ads (created in Facebook), which allow you to use clickable links too.

Also…

We recommend that you promote your campaign internally, namely to your coworkers. They will probably be curious and more likely to participate and share your campaign with their social media.

Depending on your needs you can, of course, use other social media such as LinkedIn, for a more business aspect, or Snapchat. The latter will allow you to target young people (the app is said to have over 60% of 18-34 years old among its users). It is nevertheless important to keep in mind that with Snapchat, you can’t redirect users towards external content through a clickable link.

Last but not least…

Last but not least, don’t be careless about your press relations. This way, we advise you to have a press release ready to go with the launch of your campaign. It should be sent to specialised press in your sector and/or media that are specialised in marketing and communications. All of which should be done without forgetting about bloggers, of course!